That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024.
In the 2023 book Generation Alpha by Mark McCrindle, Generation Alpha is defined as "covering those born between 2010 and 2024". Definitions of Generation Z should be taken into account, however. Many definitions would indicate it ends in 2010 or 2012.
Gen Alpha includes those born from the 2010-2025 onward, making them younger than Generation Z, which encompasses those born from the mid-1990s to early 2010s. Furthermore, Gen Beta will start from 2025 onwards. They are the next gen after Gen alpha.
Generation Alpha, also known as Generation Covid, refers to those born as early as 2010. They are the first cohort to be born entirely within the 21st century.
While there is some debate over the exact years, Generation Alpha will consist of those born between approximately 2010 and 2025. Generation Alpha is defined as children born in 2010 or later. Their parents are commonly millennials, born between 1981 and 1994.
The students of our world today who are currently at school and university are the children of Generation X, the cohort that follows Generation Y, and who are born between 1995 and 2009. They are Generation Z. Generation X currently make up 23% of the global population.
Psychologist Jean Twenge defines Generation Z as the "iGeneration" with a cohort of those born between 1995 and 2012. The Australian Bureau of Statistics use 1996 to 2010 to define Generation Z in a 2021 Census report.
The most common definition for Generation Z is those born between 1997 and 2012 (Some source may end it as early as 2010 and I personally prepare 2015, which is the second most common ending for Gen Z).
Generational definitions are most useful when they span a set age range and so allow meaningful comparisons across generations. That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024.
That is why the generations today each span 15 years with Generation Y (Millennials) born from 1980 to 1994; Generation Z from 1995 to 2009 and Generation Alpha from 2010 to 2024.
Generation Z (Gen Z) refers to the generation of Americans born from 1997 to 2012. The oldest members of Gen Z are starting their post-education years, with new careers and, possibly, families; the youngest are 12.
But even though they're young, they are already starting to make their mark online. While there are slightly differing definitions of the exact years that comprise Gen Alpha, the bulk of them are under 13 years old. The oldest are just entering their teen years, and the youngest have yet to be born.
Gen Z is also the smartest and best educated generation. Having an unlimited wealth of information at our disposal has not gone to waste. In America, 57 percent of Gen Z is reported to have enrolled in a two-year or four-year college, compared to 52 percent of Millenials and 43 percent of Gen X.
Though it may be tempting to lump them in with Gen Z (born between 1997 and 2012), a successful Gen Alpha (born after 2013) strategy will require marketers to understand their differences. Here are three ways the two generations differ, and how marketers can use those differences to target Gen Alpha consumers.
Generation Alpha includes those born from 2010 onwards and who have therefore grown up in a fully digital world. In fact, their appearance coincides with the launch of the first iPad by Apple.
Generation Alpha, term used to describe the generation of people born (or who will be born) between 2010 and 2025. Some researchers, however, consider slightly different ranges. The term was introduced by Australian social researcher Mark McCrindle in a 2008 report on the subject.
Generation Alpha is the demographic cohort that comes after Generation Z, and it includes individuals born from 2010 to the mid-2020s, depending on different definitions and sources. As of 2021, those born in 2011 would fall within the Generation Alpha category.
Generation Z, term used to describe Americans born during the late 1990s and early 2000s. Some sources give the specific year range of 1997–2012, although the years spanned are sometimes contested or debated because generations and their zeitgeists are difficult to delineate.
Members of the Gen Z years were born between 1997 and 2012. So as of 2023, the Gen Z age range is anywhere from 11 to 26. They are commonly referred to as the first fully “digitally native” generation. They grew up with social media and smartphones—they're used to living in a digital-first world.
Gen Z: Gen Z is the newest generation, born between 1997 and 2012. They are currently between 9 and 24 years old (nearly 68 million in the U.S.) Gen A: Generation Alpha starts with children born in 2012 and will continue at least through 2025, maybe later (approximately 48 million people in the U.S.)
Gen Z spans from 1997 to 2012, meaning anyone born within those years belongs to this generation. According to Pew Research, the cutoff represents major political, economic and social events that set Gen Z apart from Millennials.
