Can you cold call after 5pm?

A study by Revenue.io in 2022 revealed that decision-makers are more likely to engage in the late afternoon, with the best time to cold call during 4:00-5:00 pm. This peak engagement window is closely followed by the 3:00-4:00 pm and 5:00-6:00 pm hours.

Should you cold call after 5pm?

Just as there are optimal times to make cold calls, there are times you should avoid at all costs. These times usually coincide with moments when your prospect is likely to be least receptive to interruptions. According to studies, the worst times to cold call are before 8:00 AM and after 5:00 PM.

Is it illegal to cold call the UK at night?

No, cold calling is not outright illegal in the UK.

The rules around cold calling are enforced mainly via two legal frameworks: UK General Data Protection Regulation (UK GDPR) & Data Protection Act 2018: These govern how you collect, store, and use personal data, such as names and telephone numbers.

How late is too late to cold call?

It's rude to call someone who is too early or late, regardless of how early they wake up, or what time they fall asleep. The most appropriate time to make cold calls is between 9am and 4 pm, when most people are working, and between 10 am and 2 pm are the best time to respond.

What is the cut-off time for cold calling?

Federal law allows telemarketing calls between 8am and 9pm at the called party's location. This chart outlines state rules that are more restrictive than federal rules.

Winning over an Older Client on a COLD CALL

What's the worst time to cold call?

What's the worst time to cold call? The worst times to cold call your prospects are usually early mornings (before 9 AM), during lunch hours (12 – 1 PM), and late evenings (after 6 PM).

What's the law on cold calling?

Is cold calling illegal? Cold calling is not illegal. However, any trader that ignores a sticker or notice on your door stating that you do not wish to receive cold calls may be committing a criminal offence.

Can I get in trouble for cold calling?

Is Cold Calling Legal in the US? Yes, cold calling is legal in the US. However, you must comply with the Telephone Consumer Protection Act (TCPA) and the Telemarketing Sales Rule (TSR) to avoid legal violations and penalties.

What is the latest you can call someone for business?

Federal TCPA calling hours

At the federal level, the TCPA mandates that telemarketing calls can only be made between 8:00 AM and 9:00 PM local time of the called party. That's the baseline.

What are the golden hours in sales?

Golden hours are typically when your prospects are most likely to answer calls, respond to emails, or take meetings. For most industries, this is between 9:00 AM – 12:00 PM and 2:00 PM – 5:00 PM. Action: Schedule outbound calls and meetings during these peak times.

What are the rules for cold calling?

The TCPA is a federal law that requires prior express consent be obtained prior to using an automated telephone dialing system to make telemarketing calls or texts. Failure to obtain such consent can lead to legal liability, costly litigation, and exorbitant penalties.

Is doorstep cold calling illegal in the UK?

Cold calling is the act of making uninvited visits to your home with the intention of selling goods or services. It is not illegal and does not require a licence.

Is cold calling a breach of GDPR?

Cold calling isn't directly affected by GDPR. However, GDPR governs how personal customer data can be used to make cold calls, including using phone numbers and email addresses.

Do and don'ts of cold calling?

What time is too late to call someone?

Anything before 8am and anything pass 8pm, if you call between 7-8 it is appropriate to make an apology for calling at their rest time. 8am-7pm is considered business time while anything later is family time and anything earlier is rest time.

How long should a cold call typically last?

Successful cold calls generally last between 5 minutes and 50 seconds to 7 minutes and 30 seconds. The length of the call can reflect the level of engagement from the prospect. So, aim to keep your call within this time range. The tone of voice is crucial and can make or break your call.

What is the legal time to call customers in the UK?

Check out the DMA Direct Marketing Code of Practice, section 21.41. Basically they advise (paraphrasing) – no calling between 9pm and 8am Monday to Friday, and 9pm to 9am Saturday to Sunday, unless customer have given specific permission to be contacted outside of those hours.

Do businesses still cold call?

The term has sadly attracted a bad reputation based on poor practice by a few and is often associated with pushy tactics and poorly executed calls. No one enjoys those types of calls, and rightly so. But when done well, cold calling is still a powerful and valuable tool, as many of our clients would confirm.

What is the latest you should call a lead without it being unprofessional?

Avoid calling or emailing outside of normal business hours, as this can be seen as intrusive or unprofessional. The best time to contact leads is during regular business hours, typically between 9 am and 5 pm.

What is the new law on cold calling?

On 16th of May a new law was enforced requiring direct marketing companies to display their telephone numbers when carrying out unsolicited phone calls.

Is cold calling unprofessional?

There is no one-size-fits-all answer to this question, as the level of professionalism associated with cold calling can vary depending on the context and approach. In general, however, cold calling can be seen as unprofessional if it's done in a way that is intrusive or disruptive.

How do I report a cold call in the UK?

You can report nuisance calls to the ICO: visit our complaint pages. Reporting cold calls – that either played a recorded voice or were from a real person – helps us stop nuisance marketing. The information you provide helps us investigate and take action against those responsible.

What time are cold callers allowed to call?

Who can be called and when is also restricted. Cold calls can only be made to people who haven't registered with TPS and given permission. Calls can only be made between 8am and 9pm on weekdays, 8am and 8pm on Saturdays, and 9am and 6pm on Sundays.

Is cold calling going to be illegal?

US Regulations That Apply to Cold Calling

Is telephone cold calling illegal in the US? The short answer is no. However, cold calling in the United States is subject to several important regulations designed to protect consumers and ensure fair practices.

Can you report cold callers to the police?

The police need details of the offending number and evidence of calls made to pursue a prosecution. Once this is obtained, you may be required to attend your local police station to complete a form that will enable the police to have access to your telephone records.