Gen Z's approach to beauty is marked by a celebration of individuality and authenticity. Unlike previous generations, beauty standards for Gen Z are less about conformity and more about self-expression.
Along with a light-coverage base and sun-blushed skin, Gen Z are bringing back faux freckles! The faux freckle look was popular with 60s makeup, and Gen Z putting their own modern stamp on it. Creating faux freckles with a lip liner or eyeliner is an easy way to give your makeup a natural, skin-like appearance.
With TikTok and accessible price points on their side, E.l.f. Cosmetics and CeraVe are the top makeup and skin-care brands for Gen Z, according to the results of a new report by Gen-Z media company Kyra.
Millennials (ages 27 to 42) are the most likely to shell out for beauty, spending an average of $2,670 a year on beauty products. That's followed by: Gen Zers (ages 18 to 26) ($2,048)
Makeup Comparison: Gen Z vs. Millennial Makeup & Trends | Sephora
Why is Gen Z aging so fast?
Too much stress
A 2020 APA's Stress survey in America showed that Gen Z is the most stressed generation, scoring an average stress level of 6.1 on a scale of 1-10. This high level of stress can also show an impact on Gen Z in the form of ageing.
According to Piper Sandler Companies. Originating during the pandemic, the 'no makeup' trend could be running out of steam.], almost half of teenagers (45%) say they wear makeup every day, which is more than double the number in 2021, a year still marked by the pandemic and then by the return to 'normal' life.
Nearly 80% want prospective partners to also make self-care their top priority. 75% find a potential mate more attractive if that person is open to working on their mental well-being. Values-based qualities like loyalty, respect, and open-mindedness are more important than looks, in the minds of Gen Z daters.
Global – Released in August 2023, consumer insights firm Circana's US report on beauty trends in 2023 suggests that Gen Z could be the downfall of the lipstick business. The young generation are the least likely consumers to wear lipstick, at 48% versus 62% for the total consumer base of make-up wearers.
“Gen Z is expressing themselves through style because it's a way to imagine a different world than we have right now,” he said. “You can tell a story about yourself and what you care about, and I think that's even more important now that you have to create an image for yourself on social media.”
Here are six Gen Z trends that are fun, playful and easy to embrace! Eye makeup looks were all about slapping on some intense glitter and calling it a day. Not anymore. The kids these days are opting for a subtle glaze that's brought about by a neutral eyeshadow on the base paired with a frosty, metallic shimmer.
Rather than seek out the guidance of print magazines or established designers, an approach that may be more often afforded to people with disposable income, Gen Z's decorating style is colored by a do-it-yourself ethos, characterized by bold colors, playful patterns (like checkerboard or wiggles), and other aesthetic ...
According to Viacom's study, 8 in 10 Gen Z teens and millennials said, “being yourself” is the phrase “that best fits their definition of beauty, but they don't simply want to be themselves; they want to be their best selves.” Gen Z views brands as complementary to who they are.
Some using the hashtag #nobra reveal they find the underwear uncomfortable and feel freer without them. Creator grace. e. martinn said she goes braless for sensory reasons.
Instead of skinny jeans, Gen Z shoppers are embracing the low-rise, baggy pants that were all the rage in the early 2000s. Gen Z's love of baggy pants can be partially attributed to the way they think about styling their outfits: Rather than the going-out top, it's all about the fun pants.
Generation Z can experience negative emotions such as anxiety, strangeness, and panic when absent from one's device or experience feelings of being afraid due to not knowing what everyone else is doing (Vincent, 2006).
Also known as the bird's nest cut, wet mop, and the zoomer perm, the broccoli cut is basically the apex of Gen Z styling innovation. The cut involves a high fade on the sides and back that leads into a full head of (usually) curly hair up top above the hairline.
'Millennials generally have a heightened awareness of skincare and diet, compared to previous generations, often incorporating a more holistic approach to well-being.
Gen Z is a pragmatic, socially conscious, and trend-focused generation born with information at their fingertips. They like engaging with brands and prefer brands that actively share info on social media. Identity. Gen Z fashion is about creating your own style and rebelling against fashion norms.
Younger consumers say saving money and improving physical health are the top reasons they switch to a sober lifestyle. More than one-third (36%) of Gen Z say they're going alcohol-free for their mental health.
Like Millennial Pink, Gen Z colors favor the eye-popping Cyber Lime (forecasted to be big in 2024) and Digital Lavender, also aligned with inclusivity. “[Cyber Lime] can speak to all, which Gen Z is very sensitive to,” said Guilbert.
e.l.f. e.l.f. is not only the leading cosmetics brand among U.S. Gen Z but also one of the most popular in the whole country. In fact, in 2022, brand awareness of e.l.f. was measured at 74 percent among American beauty shoppers.
