How do I attract customers to my cake business?

Attract customers to your cake business by showcasing high-quality, professional photos of your products on Instagram and Facebook, offering free samples to local businesses, and using targeted, local hashtags. Define a clear, specialized niche (e.g., weddings, dietary-specific) to stand out from competitors.

How do I get more customers for my cake business?

For marketing, just give away your cakes/desserts and customers will come. Have an office party, make a cake. Have a family party where non-family will go, make a cake. Community event, make a cake. In a way it's free marketing. Make sure you know your prices, or starting price because people Will ask you.

What are four ways to attract customers?

10 Ways to Get New Customers

• Ask for referrals. ...
• Network. ...
• Offer discounts and incentives for new customers only. ...
• Re-contact old customers. ...
• Improve your website. ...
• Partner with complementary businesses. ...
• Promote your expertise. ...
• Use online reviews to your advantage.

How do I advertise my cake business?

In other words, go about your daily business but make sure you film and post as you go. This way you will show your audience what you are doing, give them a look behind the scenes, make them aware of the challenges you have as a cake maker, let them see the quality of your work and ultimately get to know you.

Why do small bakeries fail?

Bakeries often fail due to economic uncertainty, lack of differentiation, poor staff management, insufficient budgeting, and weak customer relationships. Expanding revenue streams with delivery, online orders, and seasonal offerings can help your bakery stay relevant and resilient in changing markets.

From 0 Orders to Fully Booked | How I Gained Customers at the Start of My Home Bakery Business

How do I market my cake?

Social Media Marketing: Use Instagram, Facebook, and Pinterest to share eye-catching photos and videos of your cakes. Post behind-the-scenes content, customer reviews, or seasonal specials to engage followers.

What is the 3-3-3 rule in sales?

The 3-3-3 rule in sales isn't a single fixed formula but refers to several strategies, most commonly a systematic follow-up (3 calls, 3 emails, 3 social touches in 3 weeks), or focusing on content engagement (3 seconds to hook, 30 seconds to engage, 3 minutes to convert), or a prospecting approach (3 contacts at 3 levels in an account) to broaden reach and streamline communication for better results. It emphasizes being concise, relevant, and persistent, whether in content creation or communication. 

How to gain customers fast?

10 ways to attract new customers – how to grow your business

1. Make sure your customer data is accurate. ...
2. Give great customer service. ...
3. Provide easy-to-use online forms and checkouts. ...
4. Update your social media. ...
5. Get on mobile. ...
6. Share your brand values with customers. ...
7. Get organised with deliveries. ...
8. Build a relationship with customers.

What is the 10/5/3 rule in customer service?

In-person, it works like this: - 10 feet: Make eye contact and smile - 5 feet: Smile with your eyes and lips, and offer a friendly greeting - 3 feet: Verbally greet the customer warmly In a contact center, the 10-5-3 rule is a simple framework for prioritizing customer service: - 10 minutes to acknowledge the issue - 5 ...

How much notice does a bakery need for a cake?

Custom Cakes require at least 24 hour notice. More notice may be needed for elaborate designs or fondant work. Tiered and Wedding Cakes require at least 2 weeks notice.

What are common cake layering mistakes?

14 Layer Cake Mistakes Everyone Makes

• Choosing the wrong cake recipe. ...
• Only using round pans. ...
• Working with warm cake. ...
• Carelessly cutting the layers. ...
• Discarding the scraps. ...
• Not securing the bottom layer to the cake board. ...
• Failing to align the cake after each layer addition. ...
• Applying the filling incorrectly.

What is the two cakes rule?

The Two Cakes Rule asserts that while the artist may judge themselves against the best in the field, the audience is usually glad to see an increased number of offerings. It is an expression of how audiences appreciate art, even when it seems less fancy than other art.

What adds richness to cakes?

Chocolate is a beloved ingredient that adds richness and depth to cakes. Available in various forms such as dark, milk and white, it can be used to create a wide range of flavors, from the intense darkness of a chocolate fudge cake to the subtle sweetness of a milk chocolate ganache.

How do you get people to buy your baked goods?

Tips for attracting customers to your bakery

1. Strengthen the aroma. ...
2. Offer new products and recipes. ...
3. Invite them to enter with a funny message. ...
4. Prepare the products well and explain them. ...
5. Give free samples. ...
6. Manage your social media well. ...
7. Create bespoke merchandising. ...
8. Conduct small surveys among your customers.

What makes a cake business successful?

Every successful home bakery begins with a unique selling point. Do you specialise in wedding cakes, birthday cakes, or quirky cakes? Maybe your strength lies in sugar-free or gluten-free creations. Having a clear niche makes it easier to market your baking business and attract the right customers.

What attracts customers the most?

10 Proven Ways to Attract Customers and Boost Business Sales

• Define a Clear Brand Identity. ...
• Offer a Unique Product. ...
• Use Content Marketing Strategically. ...
• Leverage Social Media Engagement. ...
• Optimise Your Website for Sales. ...
• Offer Discounts and Loyalty Programs. ...
• Provide an Exceptional Customer Experience.

What are the 5 P's of successful selling?

This document provides an overview of key concepts for successful selling. It discusses the 5 P's of selling: Product, Personality, Perseverance, Prospect, and Picturesque Presentation. Each P is explained with examples of how to effectively showcase a product to customers.

How to get clients asap?

Ask for referrals.

Reach out to current and past clients and ask them for a referral. Tell them that you're growing your business and have additional capacity to take on more work, that you'd appreciate any referrals or recommendations to anyone that could use your services.

What are the 3 F's in sales?

The 3 Fs for handling objections are Feel, Felt, and Found. This approach involves empathizing with the prospect's feelings, sharing that others have felt the same way, and explaining how they found a solution to their concern.

What are top 3 skills for sales?

The Most Important Skills for Sales Jobs

• Communication Skills. Communication skills encompass the ability to convey information, ideas, and feelings in a clear, concise, and effective manner. ...
• Resilience and Persistence. ...
• Product Knowledge. ...
• Time Management. ...
• Negotiation Skills. ...
• Digital Proficiency. ...
• Cultural Awareness.

What is the golden rule of sales?

And that's the golden rule. Don't just sell what your product is. Sell what it does for someone. Sell the outcome.

What sells the most in a bakery?

Here are five of some of the most profitable bakery foods that can help elevate your bakery's success and growth that bottom line:

1. Artisan bread. The aroma of freshly baked bread is irresistible. ...
2. Cupcakes. Cupcakes are the perfect canvas for creativity. ...
3. Croissants. ...
4. Wedding cakes. ...
5. Cheesecakes. ...
6. Cookies. ...
7. Bagels. ...
8. Brownies.

How to get cake customers?

Offer free tastings and samples. Host tasting sessions at your bakery to allow potential customers to taste your delicious creations. Also offer free samples to take home, which will keep customers coming back to buy more.