Making people buy involves triggering emotional responses through storytelling, creating a sense of urgency (scarcity, time-sensitive deals), and simplifying the buying process. Key techniques include offering value upfront (reciprocity), building trust with reviews, and using clear, persuasive calls-to-action. Emotional connection, such as focusing on benefits rather than features, is crucial.
The 3-3-3 rule in sales isn't a single fixed formula but refers to several strategies, most commonly a systematic follow-up (3 calls, 3 emails, 3 social touches in 3 weeks), or focusing on content engagement (3 seconds to hook, 30 seconds to engage, 3 minutes to convert), or a prospecting approach (3 contacts at 3 levels in an account) to broaden reach and streamline communication for better results. It emphasizes being concise, relevant, and persistent, whether in content creation or communication.
Connecting, convincing and collaborating with customers provides structure to your sales process to help ensure an actual sale. This approach involves understanding and addressing customer needs, demonstrating the value of your offer and fostering collaborative relationships to secure customer loyalty and referrals.
What is the 2-2-2 outreach strategy? This simple yet powerful approach structures your follow-ups into three key touchpoints: 2 days, 2 weeks, and 2 months after a purchase. By following this framework, your team can create a seamless customer experience that keeps shoppers engaged and encourages them to return.
By dissecting the four distinct types of buying behaviour—complex, dissonance-reducing, habitual, and variety-seeking—marketers can gain profound insights into the decision-making processes of consumers.
In-person, it works like this: - 10 feet: Make eye contact and smile - 5 feet: Smile with your eyes and lips, and offer a friendly greeting - 3 feet: Verbally greet the customer warmly In a contact center, the 10-5-3 rule is a simple framework for prioritizing customer service: - 10 minutes to acknowledge the issue - 5 ...
Most business ideas come from an entrepreneur spotting a need for a product or service. There are four main customer needs that an entrepreneur or small business must consider. These are price, quality, choice and convenience.
The 7-11-4 rule in marketing, derived from Google's research, suggests a customer needs 7 hours of engagement, across 11 touchpoints, in 4 different locations/platforms, before they trust a brand enough to make a significant purchase, building credibility through consistent, multi-channel exposure. This framework highlights that trust and purchase decisions aren't instantaneous but require substantial, diverse interaction to establish reliability, making it crucial for selling high-value products or services.
Purpose, Pride, Praise, Pay, and Perspective make up the 5 P's of employee motivation. Purpose involves providing employees with work that has significance, while Pride helps employees develop ownership of their accomplishments.
Today, we'll turn to Daniel Pink's book Drive to examine three key generators of intrinsic motivation - Autonomy, Mastery, and Purpose – each anchored by key psychological and motivational theories.
By identifying and understanding these motives, businesses can tailor their marketing strategies to appeal more effectively to potential customers. Here, we explore the five primary motives behind consumer purchases: gain of money, gain of utility, contentedness of caution, satisfaction of pride, and pleasure.
You've probably heard of the KISS principle – “Keep it simple, stupid.” This post isn't intended to question anyone's intelligence, but sometimes complexity creeps into offer strategies, and it's easy to lose sight of simplicity.
For example, the 4 Ps — product, price, place, and promotion — focus on the core aspects of marketing strategy. They help businesses define their product offerings, determine pricing strategies, select the best distribution channels, and develop promotional activities to reach their target audience.
Yet only 23% of buyers felt sellers had their best interest in mind. It used to be that we followed the golden rule “Do unto others as you would have them do to you.” With the internet putting the power of information in our buyer's pockets, the New Golden Rule is “They who have the gold make the rules.”
Communication Skills. Communication skills encompass the ability to convey information, ideas, and feelings in a clear, concise, and effective manner. ...
The 3 Fs for handling objections are Feel, Felt, and Found. This approach involves empathizing with the prospect's feelings, sharing that others have felt the same way, and explaining how they found a solution to their concern.
