Standing out in a saturated market requires extreme specialization, a distinct brand voice, and superior, tailored customer experiences. Key strategies include niching down to a specific audience, developing a unique value proposition (UVP), leveraging storytelling for emotional connection, and maintaining consistent, high-visibility branding.
The 3-3-3 Rule in marketing is a framework for focus, with different interpretations, but generally means simplifying your strategy to three key messages, targeting three core audience segments, and using three main marketing channels, while also applying principles like grabbing attention in 3 seconds, engaging in 3 minutes, and following up within 3 days. It's about clarity and consistency, ensuring you don't spread resources too thin and deliver impactful, memorable campaigns by concentrating efforts on what truly matters.
This document provides an overview of key concepts for successful selling. It discusses the 5 P's of selling: Product, Personality, Perseverance, Prospect, and Picturesque Presentation. Each P is explained with examples of how to effectively showcase a product to customers.
Innovate your product offering so you can stand out in an over saturated market This means continuous improvement with your products. Regularly updating and iterating your products. Offering exclusive products or limited editions. You can also create scarcity to help boost demand.
The 3-5-7 rule in trading is a risk management framework that sets specific percentage limits: risk no more than 3% of capital on a single trade, keep total risk across all open positions under 5%, and aim for winning trades to be at least 7% (or a 7:1 ratio) greater than your losses, ensuring capital preservation and promoting disciplined, consistent trading. It's a simple guideline to protect against catastrophic losses and improve long-term profitability by balancing risk with reward.
Allocate 70% of your budget here. Identify emerging opportunities: Look for channels or tactics showing early promise. Allocate 20% of your budget to test and scale these. Experiment with new ideas: Reserve 10% of your budget for completely new and untested marketing initiatives.
To sum up the 5 – 1 – 5 rule: Within 5 seconds, someone should be able to understand what a visualization is showing. Within 1 minute, they should be able to extract a clear, actionable insight. Within 5 minutes, they should be able to make a decision or take action from that learning.
#1: Curiosity. The two most important skills that a salesperson must master are becoming good at asking questions and becoming good at listening, which are advanced selling skills. ...
The 50-30-20 rule helps balance social media content: 50% to engage, 30% to inform, and 20% to promote. This strategy builds audience trust, boosts interaction, and enhances brand presence while avoiding content overload or aggressive sales messaging.
The Marketing Rule of 7 is a principle suggesting a potential customer needs to see or hear a brand's message about seven times before they're ready to take action, like making a purchase, with repetition building trust and familiarity. Originating in the 1930s Hollywood movie industry, it highlights the need for consistent, multi-channel exposure (emails, ads, events, social media) to cut through noise and achieve brand recognition, though its exact number is debated and requires optimized, valuable content to avoid customer fatigue.
Using the 4 P's (product, price, place, and promotion) and 3 C's (company, customers, and competitors) in marketing means understanding these elements to meet customer needs.
While threatening and verbally abusing them, he makes a statement: That salespeople should “ABC” — Always Be Closing. Alec Baldwin's profanity-laced motivational scare tactics aside, ABC has become a widely used sales strategy in a number of sales-focused industries.
Key selling techniques include call opening, product positioning, handling objections, and using a push or pull strategy. Objection handling involves listening, accepting the objection, committing to resolve it, and taking explicit action.
The 70/30 principle states that the salesperson should be talking for 30% of the conversation and listening for 70% of it. This 70/30 breakdown doesn't mean that you should spend 3 minutes of a 10-minute conversation giving your pitch and then listen to the prospect talk for 7 minutes.
In the same way, we might view Binet and Field's 60/40 rule as a safe bet. This research published by the IPA says that brands should allocate their marketing budget in a ratio of 60% for long-term brand building and 40% for short-term sales activation.
The best customers often bring in most of the profits, meaning 80% of sales may come from 20% of customers. Identifying the 20% of customers who purchase most of your products or services can help you develop marketing strategies to attract more like-minded customers.
The 7 Os of Marketing is a framework for analyzing consumer behavior, focusing on Occupants (who buys), Objects (what they buy), Objectives (why they buy), Organizations (who participates in the purchase), Operations (how they buy), Occasions (when they buy), and Outlets (where they buy), helping marketers understand the complete customer journey. While related, it's distinct from the more common 7 Ps (Product, Price, Place, Promotion, People, Process, Physical Evidence) used in the extended marketing mix, especially for services.
You will know that SMART is used to assess the suitability of objectives set to drive different strategies or the improvement of the full range of business processes. By its simplest definition, an effective SMART marketing objective is: Specific, measurable, actionable, relevant, and time-bound.
