While there is no exact, static number of "Gen Z thrifts" (individual shops), the generation has driven the secondhand market to unprecedented heights, with over 40% of Gen Z consumers buying pre-loved items, and 83% having purchased or considered purchasing secondhand clothing. The global resale market, fueled by this demographic, is projected to reach $350 billion by 2028.
Bloomberg's analysis of United Nations data predicted that, in 2019, members of Generation Z accounted for 2.47 billion (32%) of the 7.7 billion inhabitants of Earth, surpassing the Millennial population of 2.43 billion.
H&M, The North Face, Zara and SHEIN are the most known fashion brands among Generation Z. Examining the complete brand funnel of fashion brands, some interesting nuances appear when it comes to preferences and behaviour.
Nearly half (46%) have less than $500 saved. The data underscores how financial literacy and product transparency are shaping Gen Z's early financial journey.
Summary. It is possible to retire with $600,000 if you plan and budget accordingly. With an annual withdrawal of $40,000, you will have enough savings to last for over 20 years. An expert financial advisor can help you manage your finances and ensure your retirement savings align with your goals.
The "333 rule" in clothing refers to two popular minimalist fashion concepts: the viral TikTok trend of using 3 tops, 3 bottoms, and 3 shoes to create numerous outfits (9 items total) for styling practice, and the more extensive Project 333, where you select 33 items (including clothes, shoes, and accessories) to wear for three months, excluding essentials like underwear, workout gear, and sleepwear, to simplify your wardrobe and reduce decision fatigue. Both methods focus on versatility, quality over quantity, and creating a functional capsule wardrobe.
Gen Z ladies are questioning the necessity of a bra, with many opting to go braless. Their reasons are diverse and quite valid, as they say. A common complaint is discomfort and cost, with many finding bras to be restrictive and unnecessarily expensive.
Whether it be climate change or social justice, Gen Z is striving to better their own lives while struggling with a looming sense of uncertainty and disillusionment.
The "30 wears rule" is a sustainable fashion guideline where you ask yourself, "Will I wear this item at least 30 times?" before buying it, promoting conscious consumption by prioritizing quality, timeless pieces over disposable fast fashion to reduce textile waste and environmental impact. Popularized by Livia Firth, it encourages viewing clothes as investments, reducing impulse buys, and shifting towards a slower, more intentional wardrobe by focusing on longevity and cost-per-wear.
Generation Z (Gen Z) is often labeled the "unhappiest generation," reporting higher rates of anxiety, depression, and despair than previous generations at the same age, driven by factors like intense social media use, economic instability, academic pressure, and growing up amidst global crises (pandemic, climate change) that have disrupted traditional life paths, challenging the "happiness hump" where midlife was usually the lowest point, with unhappiness now hitting young people earlier, say researchers from Dartmouth College and other universities.
Many people perceive Gen Z as sensitive because they grew up with protective norms, digital communication emphasis, and social media bubbles that reinforce groupthink. This created some conflict-avoidant and people-pleasing tendencies compared to previous youth countercultures.
The "3 Bra Rule" is a guideline recommending you own at least three bras for a healthy rotation: one to wear, one in the laundry, and one in the drawer (resting), which helps the elastic recover and extends the life of your bras by preventing daily wear. Rotating them gives the elastic a full day to regain its shape, keeping bras supportive and fitting better for longer, avoiding the need to wear the same one two days in a row.
Gen Z is fatter than previous generations despite its fondness for wellness, figures reveal. Although young people are smoking and drinking less and taking fewer drugs, experts have raised concerns over obesity rates.
Ever wondered what the 3 Finger Rule Dress Code is all about? It's a straightforward concept that's super handy when it comes to choosing the right outfit, especially in India. Simply put, this rule helps you determine the ideal sleeve length by measuring three fingers from your shoulder.
The 70/30 rule in fashion is a wardrobe strategy suggesting 70% of your closet consists of timeless, versatile basics (jeans, neutral tops, blazers) and 30% is for trendy or statement pieces (bold colors, unique patterns, statement accessories) to add personality and keep looks fresh without chasing every trend. It balances longevity with current style, ensuring most of your wardrobe remains relevant while still allowing for fun, expressive items that elevate your everyday staples.
The 10 cm Face Zone Rule is the secret behind effortless style. No matter what you're wearing, the area around your face is what people notice first. Hair, makeup, earrings, glasses, collars, scarves, and accessories — these details shape the entire impression of your look.
I tell young people all the time, by the time you hit 33 years old you should have at least $100,000 saved somewhere. Make that your goal. That's the age when it's really time to start getting FOCUSED on saving.
Using the 4% rule with $500,000 means you'd withdraw $20,000 the first year (4% of $500k) and adjust for inflation annually, a strategy designed to make the money last at least 30 years, often much longer (50+ years in favorable conditions), by maintaining a balance between spending and investment growth, though modern analysis suggests a slightly lower rate might be safer for very long retirements.
