Approximately 700,000 to 800,000 people attended the 2025 Rose Parade in person along the 5.5-mile route in Pasadena, marking one of the largest post-pandemic crowds. Millions more watched the 136th edition from home. The event featured themed floats, marching bands, and a B-2 stealth bomber flyover, with attendance surpassing previous years.
Then in 2025, they had more than 1.15 million viewers and also had other partners that streamed the parade, such as KTLA, which in totality had more than 2.67 million viewers that accessed the parade through streaming platforms. Officials anticipate seeing more growth in viewership of the 2026 Rose Parade.
This spectacular celebration will feature an incredible performance by multi-platinum pop icon Debbie Gibson; singer-songwriter Betty Who, known for her inspiring and uplifting anthems; and the students and alumni of the Debbie Allen Dance Academy, will bring the streets to life with a vibrant dance performance around ...
British rock band Oasis lit up the Rose Bowl in Pasadena over the weekend and said “Hello” to two sold-out shows as part of their Live '25 World Tour. Looking out to the crowd, you're immediately teleported back to the mid-'90s with fans rocking bucket hats and Adidas/ Oasis collaboration merchandise.
Rose Parade Insider Tips : Best Viewing Spots & Local Hacks for 2026
How much did Travis Kelce pay for the Super Bowl suite?
Kansas City Chiefs' Travis Kelce is reportedly spending $3 million on a luxury suite for girlfriend Taylor Swift and his family to watch the Super Bowl. The NFL star's investment ensures everyone enjoys peak comfort, reflecting his care for his loved ones during significant events.
On Wednesday morning, Jan. 1, singers Kiesza and Aloe Blacc will kick off the 2025 Rose Parade with musical performances atop the float by Honda, where they'll be accompanied by a synchronized light show, pyrotechnics and dancers galore.
The Rose Bowl college football game was added in 1902 to help fund the cost of staging the parade. Since 2011, Honda has been a presenting sponsor of the Rose Parade.
What's the most expensive ticket to the Super Bowl?
The most expensive ticket on Gametime is listed at $23,161 at the 35-yard line, 10 rows back. The most expensive ticket on Ticketmaster is listed at $27,281, though the location is not quite as prime as the previous two sites. This ticket is in Section 110, around the 20-yard line and 37 rows back from the field.
What happens to all the flowers after the Rose Parade?
The flowers from the floats are composted and used to create new flowers and plants. The wood frames from the floats are reused to build new structures, such as benches and tables. The metal components from the floats are reused to create new items, such as floats for the next year.
We are hardly the first people to wonder how much it costs to stage the Macy's Thanksgiving Day Parade. There are published estimates, ranging from around $10 to $15 million. But they're just estimates, and it's unclear where those numbers come from.
"We all have to lip sync on this parade because the floats don't have the capacity to handle the sound requirements for a live performance. Hope y'all enjoyed it anyway. Know that if you come to my shows, the vocals are 100% live!" the singer wrote.
Celebrating this year's parade theme of “Best Day Ever,” some 32 floats, 20 marching bands and 16 equestrian groups will traverse Colorado Boulevard, through the heart of Old Pasadena. “The 2025 theme celebrates life's best moments — those unexpected times that bring a smile, warm our hearts and fill us with joy....
The Hall of Fame point guard and L.A. luminary is the grand marshal for the 2026 festivities. Johnson is the latest pro athlete to accept the honor, and his duties conclude during the College Football Playoff quarterfinal game between Alabama and Indiana at the Rose Bowl.
The 2026 Rose Parade theme, “The Magic in Teamwork,” celebrates the simple but powerful truth that when people come together in service of one another, extraordinary things are possible.
Tents, sofas, and boxes of any type that can be used as stools or seats are prohibited along the route. Unoccupied chairs are not allowed and will be removed from the parade route. Do not use spray paint, tape, rope or any materials to save spots especially causing it to kill the grass on the east-end of the Parade.
What should I wear to the Rose Parade? As the parade is always held on January 1st, dress warmly and in layers. The weather can be chilly, especially in the early morning. But will warm up slightly as the day progresses.
Every year, thousands of spectators line the Rose Parade route to enjoy two hours of floral floats, marching bands, and equestrian units. The parade's 5.5-mile journey kicks off at the corner of Green Street and Orange Grove Blvd. in Pasadena.
How much did Travis Kelce pay for the wedding ring?
You know Travis Kelce reportedly spent $550, 000 on Taylor Swift's engagement ring? It's nine carats of antique diamonds set in yellow gold. The man did not come to play or did he because remember he knelt to the ground and pulled out a ring for a billionaire.
When Taylor Swift touched down in New Orleans to support Travis Kelce during the Super Bowl, she didn't settle for just any hotel—she checked into a stunning $2 million mansion in the city's exclusive Garden District.