How much cheaper do things get on Black Friday?

Black Friday discounts in 2025 averaged roughly 27% to 37% off in the UK, often representing the best pre-Christmas prices, though many items are frequently the same price or cheaper at other times of the year. While 70% to 74% of items were found to be at their cheapest, about 80% to 98% of "deals" were the same price or cheaper in the months surrounding the sale.

Will things be cheaper on Black Friday?

No, Black Friday doesn't always make everything cheaper; many studies show that a large percentage of "deals" are actually the same price or even more expensive at other times of the year, with some retailers inflating prices beforehand to make discounts seem bigger, though genuine savings can be found on certain items if you track prices and compare. While some electronics or specific products see true price drops, it's crucial to use price tracking tools and not rush, as the hype can mislead shoppers into thinking they're getting a great deal when they're not. 

How much cheaper are things on Black Friday?

Black Friday discounts average around 26% to 38%, but this varies significantly by product, with some studies showing far less genuine savings, as many retailers inflate prices beforehand, making it appear as a bigger discount than it is. While you can find good deals, research suggests many products are often cheaper or the same price at other times of the year, with some reports stating up to 80% of Black Friday items aren't at their lowest price ever during the sale. 

How much discount is usually on Black Friday?

Black Friday discounts typically range between 28% and 38% across all product categories, based on verified studies analyzing thousands of deals from major retailers in 2024.

Is it better to buy before or on Black Friday?

It's generally better to shop during Black Friday for the widest range of deals, especially on tech and gaming, but prices before Black Friday or even after Christmas can sometimes beat Black Friday prices for specific items, with many "Black Friday" deals appearing earlier in November. The best strategy involves tracking prices beforehand, buying mid-November if you find a great deal with price protection, or waiting for the main event, as Black Friday still offers significant discounts for many popular products, though you need to watch for inflated "original" prices. 

Stop Overpaying: Track Prices Before You Buy on Black Friday

What is the downside of Black Friday?

One of the things people dislike the most about Black Friday is the huge crowds of people all vying for the same items. Some people wait outside in the cold just to save a few dollars. The biggest con of all may be the increasing trend of violence during Black Friday events in recent years.

Is Black Friday sale only 1 day?

No, Black Friday is no longer just one day; while it's traditionally the Friday after Thanksgiving, sales now often start in early November and extend through the whole month, the Black Friday weekend, and culminate on Cyber Monday, creating a prolonged sales event. Many retailers offer deals for weeks, turning it into a "Black Friday Week" or even a month-long period to manage crowds and capture early shoppers. 

What is the biggest sale of the year in the UK?

The biggest sales events in the UK are Black Friday/Cyber Monday (late November), offering massive discounts across tech, fashion, and home goods, followed closely by the post-Christmas Boxing Day sales, a traditional peak for deep discounts on everything from electronics to fashion. Other major sales include the Summer Sales (June/July) and January Sales, plus back-to-school deals in August/September. 

Do prices actually go back up after Black Friday?

We've seen the same strategies from retailers in 2019

The real average fall in prices during Black Friday (compared to the previous month) was 5.5%. Following Black Friday, Cyber ​​Monday and Black Week rolled out, our analysis showed that prices for most electronics products across all categories had risen again.

Why is 28 November Black Friday?

The term “Black Friday” first started circulating in the 1950s and 60s, but it wasn't originally about shopping. Philadelphia police officers used it to describe the huge crowds and traffic jams caused by people coming into the city the day after Thanksgiving.

Should I wait for Cyber Monday or Black Friday?

Is Black Friday or Cyber Monday a better deal? Black Friday usually offers better deals on big-ticket items like TVs, appliances, and laptops, while Cyber Monday often delivers stronger savings on tech accessories, smart devices, and online-only products.

Is it worth it to wait until Black Friday?

In our experience, the later you get into a sale, the more likely it is for a product to sell out. So, depending on when you're buying, it really determines when you need to click "add to cart." If it's the week before Black Friday, you may want to wait to make a purchase.

Is Black Friday cheaper than Boxing Day?

Black Friday generally offers better deals, especially for tech and big-ticket electronics, with more items being cheaper in November, but Boxing Day can have deeper discounts on specific leftover items or for fashion/homewares as retailers clear stock post-Christmas, so the best time depends on what you're buying. Track prices to know for sure, but expect Black Friday for volume and Boxing Day for clearing unsold Christmas goods. 

How to know if a Black Friday deal is good?

How to check if a Black Friday deal is fake: 5 tips

• Check the price of the product across multiple websites. You might spot more than one shop selling a product at a similar price, but only one claiming that the price is a special offer. ...
• Check the price history. ...
• Be wary of 'was' prices. ...
• Don't focus on the RRP. ...
• Let Which?

What is the 10 3 1 rule in sales?

The 10-3-1 sales rule is a guideline suggesting that for every 10 qualified leads, you'll get 3 appointments/meaningful conversations, leading to 1 sale, emphasizing that high activity levels generate predictable results, originally popular in life insurance but adaptable to other sales. It's a classic ratio for setting expectations, showing that consistent effort (many 10s) is needed for success, turning an unpredictable business into a more manageable process. 

Are Black Friday deals worth it in the UK?

Compared to the 'sales period', 83% of products were cheaper or equal in price on at least one occasion during the year, and 42% of products were cheaper at least once. 35% of products were cheaper after the sale period, and 68% were equal in price or cheaper – so waiting until after the event won't mean you miss out.

Is 11.11 the biggest sale?

Let us repeat: ZALORA 11.11 is the biggest sale of the year. If you're hungry for more, be an early bird and set your calendars daily for additional enticing ZALORA 11.11 promo codes.

What is Black Friday, and why is it called that?

Black Friday originally had a negative connotation, referring to overcrowded stores and traffic jams. However, in the 1980s retailers came up with a new interpretation of the term, suggesting that Black Friday referred to the day that holiday sales nudged the industry into profitability.

Do prices go down further on Black Friday?

research finds. Shoppers holding out for a Black Friday bargain on 28 November may not get the best prices, according to Which? research that found none of the offers on the day were at their lowest level over a 12-month stretch.

How was Black Friday 2025?

Black Friday 2025 set new records as U.S. consumers spent an impressive $11.8 billion online, which represents a 9.1% increase from last year's total of $10.8 billion. Meanwhile, global Black Friday spending climbed to a record $79 billion, up 6.18% from last year.

Why are people boycotting Black Friday?

The We Ain't Buying It campaign – organized by many of the groups behind the No Kings protests – is asking Americans to stop shopping at Target, Home Depot and Amazon on Black Friday, one of the busiest retail days of the year, while also encouraging people to shop local and support community businesses.

Is Black Friday overhyped?

Yet another trend that many people are not aware of when it comes to Black Friday deals is that of inflated prices. Many retailers will actually mark up the price of their products in the weeks leading up to Black Friday, just so they can offer a “discount” that doesn't even come close to their regular prices.

What was the Black Friday scandal?

Ulysses S. Grant's popularity slipped as his presidency progressed and scandals damaged his reputation. None struck closer to home than Black Friday — the collapse of the U.S. gold market on September 24, 1869. At the root of the scandal were two well-known scoundrels, Jay Gould and Jim Fisk.