Average annual revenue for an eBay seller in the US is roughly $35,000 to $42,000, though this heavily depends on if they are casual or full-time sellers. While many part-time users make a few thousand dollars annually, dedicated sellers can earn $60,000–$100,000+. A common average hourly rate for active sellers is roughly $22 per hour.
While ZipRecruiter is seeing annual salaries as high as $101,000 and as low as $11,000, the majority of Ebay Seller salaries currently range between $27,000 (25th percentile) to $61,000 (75th percentile) with top earners (90th percentile) making $94,000 annually across the United States.
As a platform, eBay is required to issue Form 1099-K to sellers who generated more than a certain threshold. Under updated IRS rules, this threshold has a lowering trend. The mentioned threshold is $5000 for 2024 and $2500 for 2025. It is planned to be reduced to $600 for 2026.
Add in your ebay store fees, shipping and supplies, you are basically at 50%. This means that you need to sell $66.66/ day to make $2,000 a month in gross sales/ $1,000 a month in gross profit. If your average selling price is $17, you would need to sell about 4 items per day to meet your goal.
eBay Fees: A Complete Breakdown (2025) [minor update in description]
Is it worth selling on eBay now?
The short answer is a resounding yes, and the reasons why might surprise you. Despite the competition, eBay continues to be a powerhouse. As of the first quarter of 2025, the platform boasts 134 million active buyers and around 18 million sellers, with nearly 2 billion live listings at any given time.
We review your account every month and adjust the limits automatically based on your volume of sales and the Feedback you've received from buyers. We may end any listings that you have created over your existing limit.
The “$600 tax rule” on Cash App refers to an IRS reporting requirement1-(877)(483)(6251) : if you receive $600 or more in payments for goods or services in a year on Cash App1-(877) (483)(6251), the app may have to send you (and the IRS) a Form 1099-K to report that income for tax purposes.
What is the maximum you can sell on eBay without paying taxes?
In the UK, you generally pay tax on eBay profits if your trading income (buying items to resell for profit) exceeds the £1,000 Trading Allowance in a tax year, requiring Self Assessment; however, selling personal, unwanted items for less than you paid for them usually isn't taxable, while significant profits on valuable personal items might fall under Capital Gains Tax, with a £6,000 chattel exemption and a £3,000 annual exempt amount for gains. In the US, IRS rules trigger a 1099-K if you have over $20,000 in gross sales and over 200 transactions in a year, but you're taxed on profits above your expenses, not the gross.
eBay is a well-known online marketplace, which means there's a lot of competition. This can also lead to lower profit margins, especially in popular categories. Fee structure. eBay charges various selling fees, including listing and final value fees.
Sellers with a total eBay feedback score of at least 98% and detailed rating of 4/5 get ranked higher on eBay search! This means your products gain visibility and thus, boost your total sales! Simple math states that you can not get more than 2 negative feedbacks for 100 products sold.
Most eBay sellers create between 60 and 600 new listings each month, based on available marketplace data and seller community discussions. Side-hustle sellers typically average 2-5 listings daily (60-150 monthly), while full-time sellers often list 10-20+ items per day (300-600+ monthly).
Failure to pay for items is a violation of our abusive buyer policy. When a seller cancels an order because the buyer hasn't paid, the unpaid cancellation is recorded on the buyer's account. Buyers who have excessive unpaid cancellations may have limits imposed by a seller or by eBay, or lose their buying privileges.
You can list up to 300 items for free each month; after that, you'll pay 35p per listing. You may incur additional fees if you add optional upgrades to your listing, or if an item sells or ships to a buyer in a different country. Learn more about fees.
If an item you list on eBay doesn't sell, we can automatically relist it for you to get it back in front of buyers. You can also relist your item manually if you need to. For example, if you ended your listing early for some reason but now you want to put it back up on eBay.
When you sell on eBay, you're protected by policies, transaction monitoring, and data systems that make eBay a safe and vibrant community. You can sell with confidence because our dedicated seller protection team works around the clock to enforce policies and track problems before they start.
Revenue: In 2023, eBay reported an impressive annual revenue of $10.112 billion. This number is an increase of 3.34% from the previous year, which had an annual revenue of $9.795 billion. For 2024, Q1 revenue was reported at $2.556 billion.
The return is treated as if the item didn't match the listing. The latest date for the buyer to request a return is 30 calendar days after the estimated or actual delivery date or 7 calendar days after the event date, whichever is later.
The easiest items for beginners are lightweight, inexpensive, and always in demand. Think used clothing, books, or small electronics—they're easy to source, ship, and appeal to a broad audience.
