Display cakes at a market using varying heights (crates, stands, risers) to create visual interest, clear containers (domes, acrylic boxes) for hygiene and protection from pests, and clear, stylish signage for pricing and ingredients. Use tablecloths that reach the floor to hide storage, and ensure all items are individually wrapped or protected if not in a closed display.
For finesse, make sure cakes are evenly distributed. To prevent cakes from spoiling, keep them away from heat sources, such as heated kitchen appliances or direct sunlight. You'll also want to keep the flies away in the summer, so a glass display cabinet or dome for round cakes could be just the thing.
Make products accessible so they can look at them themselves and try on, or have a closer look. If you just have clothing racks, bring life to your area and make it inviting. Add some furniture and props, show how the product is worn, have a lookbook or images of a photoshoot ready and on display.
For example, Business cards, fliers, word of mouth, a portfolio of your work to show to prospective clients, and contacting local and national press are all low-cost ways of advertising about your brilliant cakes. The use of social media is It's a great way of spreading the word about your business. Twitter, Instagram.
The 1-2-3-4 cake is based on one simple recipe equation: 1 cup butter + 2 cups sugar + 3 cups flour + 4 eggs = one flawless cake. Easy to remember and a cinch to pull together, the beauty of the 1-2-3-4 cake lies not in only its simplicity but also in its versatility.
Most business ideas come from an entrepreneur spotting a need for a product or service. There are four main customer needs that an entrepreneur or small business must consider. These are price, quality, choice and convenience.
Here's how it went: Consider that our four main pillars of baking are Flour, Eggs, Sugar and Fat. The first two are structure builders (hardening proteins in flour and eggs act as scaffolding), whilst the sugar and fat are tenderisers.
Set up shop at local farmer's markets, fairs, or community festivals with a selection of mini cakes, cake pops, or cupcakes. Create a little cake stand that feels like a vintage bake shop to draw in the crowd. You can offer free samples, or run limited-time offers to create urgency.
Bakeries often fail due to economic uncertainty, lack of differentiation, poor staff management, insufficient budgeting, and weak customer relationships. Expanding revenue streams with delivery, online orders, and seasonal offerings can help your bakery stay relevant and resilient in changing markets.
Cake decorators primarily use simple syrup (equal parts sugar and water) to keep cake layers moist, add flavor, and improve texture, especially for cakes that need to sit for a while before serving, but they also use other liquids like flavored syrups, milk, coffee, liqueurs, fruit juices, or even clear piping gel for specific effects. These liquids are brushed or drizzled onto cake layers before filling to prevent them from drying out during the decoration process.
