Yes, The Body Shop is returning. Following administration in early 2024, the brand was rescued by Auréa Group and is rebuilding under new leadership. The company is relaunching in the U.S. in October 2025 with a digital-first strategy, featuring a new website and Amazon storefront.
The Body Shop is making its return to the United States in October 2025, after closing all doors in the market last year. The relaunch will see the British beauty business launch a dedicated online store and a digital storefront on Amazon. Full story via the link in bio 🔗
The Body Shop has been rescued from administration, in a deal that appears to secure the immediate future for 1,300 shop and office workers. A consortium led by the British cosmetics tycoon Mike Jatania has acquired the ethical beauty brand's 113 UK stores which remain trading, for an undisclosed sum.
So what was behind The Body Shop boycott and how ethical is the company now? Hundreds of consumers declared a boycott of The Body Shop in 2006, after its owner sold the cruelty-free brand to cosmetics giant L'Oreal – which was well-known for testing on animals.
Yes, Bodycare is reopening, with an investment group led by former The Body Shop CEO Charles Denton acquiring the brand and planning to reopen 30-50 stores in early 2026, focusing initially on the North West of England, as part of a phased revival after falling into administration in 2025.
From Ethical Icon to Retail Collapse: The Body Shop Story
What will happen to Body Shop?
Update: 9 September 2024: The Body Shop brand has been rescued from administration, with investment firm Aurea acquiring it. The Body Shop's remaining 113 stores will continue trading.
The Body Shop is currently owned by Auréa Group, a specialist beauty and wellness investment firm led by Mike Jatania, which acquired the brand in a rescue deal in late 2024 after its previous owner, Aurelius, placed it into administration in early 2024. Auréa stepped in to save the business, gaining control of its assets in the UK, Australia, and North America, with the goal of revitalizing the ethical beauty retailer.
The persistent weak performance of the Sussex-based beauty retailer, which is known for its natural and fair-trade ingredients, led L'Oreal to this decision. The Body Shop was once a brand known for its socially conscious products.
To order from The Body Shop USA website, simply browse and select your favorite products. On the product page, click "Add to Bag" to start your purchase. When ready, click "Checkout" to review your shopping bag, apply any promo codes, and proceed to secure payment and delivery details.
"The reality is shoppers can seek value in this sector everywhere," she said. Clive Black, head of consumer research and vice chair of Shore Capital, attributed Bodycare's downfall to "a management team who cannot cope with an evolving market, stronger competition and rising costs".
The Body Shop's popularity has waned in recent years as competition heated up from rivals in the natural beauty market, including Lush and Rituals, and the boom in internet sales has affected bricks and mortar retail.
Since then, The Body Shop has changed hands twice, most recently to private equity firm Aurelius in late 2023. Within weeks, it decided to place the UK arm in administration following poor sales over Christmas and January.
The Body Shop is making its return to the United States in October 2025, after closing all doors in the market last year. The relaunch will see the British beauty business launch a dedicated online store and a digital storefront on Amazon.
Lotion expires within two years unopened, but sooner once opened. Store lotion in a cool, dry location out of direct sunlight to prolong its self life. Expired lotion will lose efficacy and can grow bacteria and mold.
The Body Shop White Musk Perfume Oil is a sensual and soft signature scent, comprised with notes of velvety musk, floral lily, ylang ylang, and hints of fresh galbanum and basil.
These national and regional retailers went out of business in...
Bargain Hunt. Bargain Hunt, a Nashville-based discount retailer, said in February that it would shutter all of its 92 stores in 10 states after declaring bankruptcy.
