Based on 2021 Census data, the London Borough of Hammersmith and Fulham has a white population of 63.3%, which is higher than the London average of 53.8%.
63.2% of residents described themselves as White (London average is 53.8%) 12.3% of residents described themselves as Black, Black British, Caribbean or African ethnicity (London average is 13.5%) 10.5% of residents described themselves as Asian or British Asian (London average is 20.7%)
. . . while the least white place in London - by far - is Southall Broadway, where just 8.7% of the population consider themselves White British. There's only one ward in the city with a more than 5% Chinese population, which Millwall in Tower Hamlets at 5.4%.
Is Hammersmith Safe? Hammersmith is known to be one of the safest residential areas of London. Away from the petty crime that impacts the tourist-centric regions of the capital, it's a quiet and peaceful area that attracts a stable and affluent community, minimising the risk of more serious criminal activity.
The Clash - (White Man) in Hammersmith Palais (Official Video)
What are the hip neighborhoods in London?
Find Time Out's area guide here.
Previous areas that Time Out has named the coolest in London – and among the greatest in the world – include Peckham (2018-19), Soho (2020), Dalston (2021), Walthamstow (2022), King's Cross (2023) and Leyton (2024).
Brixton is mainly residential, though includes Brixton Market and a substantial retail sector. It is a multi-ethnic community, with a large percentage of its population of Afro-Caribbean descent. It lies within Inner London and is bordered by Stockwell, Clapham, Streatham, Camberwell, Tulse Hill, Balham and Herne Hill.
Cities across the UK regions with high White British populations included Swansea (91.5%), Kingston Upon Hull (89.7%), Plymouth (92.2%), Darlington (93.7%), Belfast (96.4% – NI classification "white"), Norwich (84.7%), Liverpool (84.8%) and Chelmsford (90.0%).
The biggest immigrant population in London, by country of birth, is from India, followed by large communities from Romania, Poland, Bangladesh, and Pakistan, reflecting both historical Commonwealth ties and recent EU migration patterns, with India consistently leading as the largest single non-UK birthplace, notes the Trust for London.
Hammersmith and Fulham is a high-density urban settlement with an overall crime rate of 144.7 per 1,000 people. This rate is significantly above the UK average of 91.7, resulting in a safety score of 69/100.
Almost 96 per cent of Black Britons live in England, particularly in England's larger urban areas, with close to 1.2 million living in Greater London. 47.8% of the total Black British population live in London.
Newham has the lowest percentage of both total White and White British residents of all of London's boroughs. The joint-lowest wards with White British population are Green Street East and Green Street West, each having 4.8% – the third-lowest behind Southall Broadway and Southall Green in Ealing.
The average house price in Hammersmith and Fulham was £741,000 in October 2025 (provisional), down 7.5% from October 2024. This was steeper than the fall in London (2.4%) over the same period. Private rents rose to an average of £2,720 in November 2025, an annual increase of 2.4% from £2,657 in November 2024.
The poorest parts of London are concentrated in boroughs like Tower Hamlets, Hackney, and Newham, especially regarding income deprivation for children and older people, with pockets of poverty also in Brent, Barking & Dagenham, and parts of Westminster and Kensington & Chelsea. These areas face high rates of poverty, with some wards like Northumberland Park (Haringey) and Stonebridge (Brent) being among the most deprived.
Which are the richest areas in London? Mayfair, Kensington, and Knightsbridge are considered the richest neighbourhoods in London, renowned for their luxury properties, exclusivity, and world-class amenities.
