Black Friday is generally better for buying, with research showing70% of items are cheaper than in pre-Christmas sales. Black Friday (late November) offers higher average discounts ( 30 − 70 % 3 0 − 7 0 % ) on electronics, toys, and tech. Christmas sales (late December) are better for decorations and seasonal items.
Are Black Friday deals better than Christmas deals? In many cases, yes — Black Friday deals tend to include steeper markdowns on tech and appliances. But for seasonal goods or items with lower demand, Christmas deals may offer comparable or even better savings.
Is Black Friday a good time to buy Christmas gifts?
First things first, mark your calendars for Black Friday and Cyber Monday. These days are renowned for incredible discounts and deals. Retailers offer substantial savings on a wide range of products, making it an ideal time to kick-start your Christmas shopping.
The biggest sales events in the UK are Black Friday/Cyber Monday (late November), offering massive discounts across tech, fashion, and home goods, followed closely by the post-Christmas Boxing Day sales, a traditional peak for deep discounts on everything from electronics to fashion. Other major sales include the Summer Sales (June/July) and January Sales, plus back-to-school deals in August/September.
We found that a massive 98% of products that were on sale on Black Friday 2021 were actually cheaper or the same as their Black Friday price at other times in the year.
Stop Overpaying: Track Prices Before You Buy on Black Friday
Do prices go down after Christmas?
Seasonal merchandise also tends to be discounted quickly. Holiday décor and Christmas trees often see sharp price drops immediately after Dec. 25. Not every purchase is best made during the holiday rush.
One of the things people dislike the most about Black Friday is the huge crowds of people all vying for the same items. Some people wait outside in the cold just to save a few dollars. The biggest con of all may be the increasing trend of violence during Black Friday events in recent years.
The 10-3-1 sales rule is a guideline suggesting that for every 10 qualified leads, you'll get 3 appointments/meaningful conversations, leading to 1 sale, emphasizing that high activity levels generate predictable results, originally popular in life insurance but adaptable to other sales. It's a classic ratio for setting expectations, showing that consistent effort (many 10s) is needed for success, turning an unpredictable business into a more manageable process.
Should I wait until Black Friday to do Christmas shopping?
For Christmas gift shopping, it's better to do it a few weeks prior to Black Friday unless you are shopping online. If you are shopping online, shopping through Black Friday to Cyber Monday is good.
The "5 Things for Christmas Rule" (or "Five Gift Rule") is a popular gift-giving guideline that limits each recipient to five thoughtful presents, typically structured as: something they Want, something they Need, something to Wear, something to Read, and something special/to Share (or Do). This method encourages quality over quantity, focusing on meaningful items that cover different aspects of a person's life rather than endless toys or clutter.
What is the 4 Gift Rule (Want, Need, Wear, Read)? The 4 gift rule is very simple: you get each of your children something they want, something they need, something to wear, and something to read.
Neither Black Friday nor Boxing Day is universally better; Black Friday often has deeper discounts on tech and electronics, while Boxing Day shines for fashion, post-holiday clearance, and sometimes electronics that didn't sell earlier, but savvy shoppers should track specific items as deals vary by product, retailer, and year, with both events featuring both genuine bargains and inflated "deals". For the best results, research prices beforehand, as many deals are similar, and focus on specific items you need, notes The Independent, Money Saving Expert.
Make sure to always double-check the website address and look for “https” in the URL. Moreover, stick to well-known and reputable online retailers, especially during the holidays. Experts also recommend using secure payment methods, such as credit cards, that offer fraud protection.
The 3 Fs for handling objections are Feel, Felt, and Found. This approach involves empathizing with the prospect's feelings, sharing that others have felt the same way, and explaining how they found a solution to their concern.
What is the 2-2-2 outreach strategy? This simple yet powerful approach structures your follow-ups into three key touchpoints: 2 days, 2 weeks, and 2 months after a purchase. By following this framework, your team can create a seamless customer experience that keeps shoppers engaged and encourages them to return.
The rule is often used to point out that 80% of a company's revenue is generated by 20% of its customers. Viewed in this way, it might be advantageous for a company to focus on the 20% of clients that are responsible for 80% of revenues and market specifically to them.
Is it better to wait for Black Friday or Cyber Monday?
Black Friday tends to offer stronger deals on big-ticket items and in-store promotions, while Cyber Monday often brings better prices on tech, accessories, and online-only discounts. By planning ahead, comparing prices, and watching for time-limited offers, shoppers can take advantage of the strengths of both days.
It's generally better to shop during Black Friday for the widest range of deals, especially on tech and gaming, but prices before Black Friday or even after Christmas can sometimes beat Black Friday prices for specific items, with many "Black Friday" deals appearing earlier in November. The best strategy involves tracking prices beforehand, buying mid-November if you find a great deal with price protection, or waiting for the main event, as Black Friday still offers significant discounts for many popular products, though you need to watch for inflated "original" prices.
The We Ain't Buying It campaign – organized by many of the groups behind the No Kings protests – is asking Americans to stop shopping at Target, Home Depot and Amazon on Black Friday, one of the busiest retail days of the year, while also encouraging people to shop local and support community businesses.
No, Black Friday doesn't always make everything cheaper; many studies show that a large percentage of "deals" are actually the same price or even more expensive at other times of the year, with some retailers inflating prices beforehand to make discounts seem bigger, though genuine savings can be found on certain items if you track prices and compare. While some electronics or specific products see true price drops, it's crucial to use price tracking tools and not rush, as the hype can mislead shoppers into thinking they're getting a great deal when they're not.
