The correct pronunciation of a name is whatever the bearer says it is. Today, Nike is a company name, and they pronounce it NY-kee, so that is the correct is the correct pronunciation for them. If you are using the name in some other context, the pronunciation may be different.
Nike chairman Phillip Knight confirmed the official pronunciation of the sportswear brand in a letter in 2014 after two fans asked him to circle the correct phonetic spelling of the word. The company name was inspired by Nike, the Greek goddess of victory.
The myth of how to say the popular sportswear brand's name was debunked in 2014, when two men wrote a letter to Nike chairman Phillip Knight asking him to confirm the pronunciation. They asked Knight to circle the correct pronunciation - and he circled the phrasing of "Ni-key" instead of "Ni-ke").
Of course, this still begs the question: Why does this word that's spelled like “bike” have an extra verbal syllable? It's pretty simple actually. The company was named after the ancient Greek goddess of victory, Nike, which is pronounced ni-key, reports Business Insider. So, there you have it.
We hate to break it to those of you that have confidently been calling the brand 'Nike', but in 2014 chairman Phillip Knight confirmed that the name actually stressed the 'e'. Resultantly, the 'Nikey' supporters have it. You contest this, given that the spelling would suggest otherwise.
Adidas doesn't mean anything in German but comes from the company's original founder, Adolf Dassler. His nickname was "Adi," with the stress on the first syllable, director of language programs at the Goethe Institut Christoph Veldhues tells Business Insider in an email.
It seems, after so much debate, the company has even had to clarify the name of the shop itself and the results are in. On its special page dedicated to the issue, it said: "How do you pronounce Primark? That's a very good question. We like to use Pr-Eye-Mark."
Adidas AG (German pronunciation: [ˈʔadiˌdas]; stylized in all lowercase since 1949) is a German athletic apparel and footwear corporation headquartered in Herzogenaurach, Bavaria, Germany. It is the largest sportswear manufacturer in Europe, and the second largest in the world, after Nike.
The name of the Greek goddess of Victory, which the company is named after, is pronounced not with a silent E, but a short I sound E. Why do people pronounce Nike wrong? How do you pronounce Nike? According to the company itself the official name is "nickey" like the Greek goddess Niki.
Break 'puma' down into sounds: [PYOO] + [MUH] - say it out loud and exaggerate the sounds until you can consistently produce them. Record yourself saying 'puma' in full sentences, then watch yourself and listen. You'll be able to mark your mistakes quite easily.
