Shopee is currently bigger than Lazada in Thailand, holding the leading position in both monthly website visits and overall market share as of 2025. While both are dominant, controlling over 80% of the market together, Shopee has surpassed Lazada in popularity and consumer engagement.
Shopee continues to lead Thailand's e-commerce market: YouGov Profiles data shows 66% of Thais would recommend Shopee, compared with 52% for Lazada and 47% for TikTok Shop.
In Singapore, the web traffic data tells a clear story: Shopee is way out in front. As of September 2025, Shopee.sg was pulling in nearly 8.0 million monthly visits, with Lazada trailing at around 6.0 million.
Shopee Thailand. Shopee retained its top position with a 66% usage rate among Thai consumers', maintaining its leadership through user-friendly interfaces, extensive seller tools, and aggressive promotional campaigns. ...
How to use Thailand's largest online retailer Lazada effectively!
How many people use Shopee in Thailand?
Among these platforms, Shopee leads with a 75% usage rate among Thai consumers, followed by Lazada at 67% and TikTok at 51%, according to the latest report from Priceza.com. A combination of social, infrastructural, and cultural changes has fuelled this rapid ecommerce expansion.
Lazada is Shopee's main regional rival (often dubbed the “Amazon of Southeast Asia”)⁵, and it operates across six countries (Indonesia, Malaysia, the Philippines, Singapore, Thailand, Vietnam)⁶.
quality or fake goods, especially outside LazMall. slow or complicated depending on the seller. Less Engaging Than Newer Platforms: Compared to apps like TikTok Shop, Lazada lacks interactive features such as short videos or livestream shopping.
Shopee operates in multiple key markets, including Indonesia, Malaysia, Thailand, Taiwan, Vietnam, the Philippines, and Singapore. Indonesia remains the most significant market for Shopee, contributing over 26.5% of its gross merchandise volume (GMV).
Central Food Retail Company Limited (CFR) is the largest supermarket chain in Thailand operating since 1996, and is one of the business units under Central Group (CG). Currently, Central Food Retail Co., Ltd. Operates 205 supermarkets in six different formats: Tops,Tops Food Hall,Tops Fine Food and Tops CLUB.
Thailand is relatively cheap because the threshold for earning a good quality of life is low. Basic needs like food, housing, and transportation are affordable, and cultural factors, such as the strong influence of Buddhism, encourage contentment with simple living and happiness through non- material values.
Lazada ranked first in Malaysia, the Philippines, Singapore and Thailand, while Shopee led in Vietnam and Indonesia, the study further added. Both were the most downloaded in the region, and had the highest monthly active users. Their websites were also the most visited in five of the six Southeast Asian countries.
Cons of Selling on Shopee: Competition: Shopee is a highly competitive platform, with many sellers offering similar products, making it difficult for sellers to stand out. Delivery Issues: Shopee has faced issues with delivery reliability and speed, which can negatively impact customer satisfaction and sales.
In early 2016, the Chinese company Alibaba took a 51% controlling stake in Lazada with a US$1 billion investment, and more recently increased their holdings by a further US$1 billion giving them an 83% stake in the company. In 2015, Lazada set up a local subsidiary in Thailand, Lazada IHQ.
Customer Reviews: Check the seller or product's feedback and history on Lazada before completing the transaction. If a seller has a history of getting bad review, you may want to reconsider buying from them. Report Suspicious Activity: If you suspect fraudulent behavior from a seller, report it to Lazada Customer Care.
Failed Delivery: If all attempts fail, the item will be returned to the seller. Refund Timeline: Refunds are usually processed within 5–8 days after the item is returned. Reorder Option: Still want your item? You can simply place a new order.
While Lazada's market share trails Shopee and TikTok Shop, it remains a strong platform for official brand stores and cross-border sellers, particularly in electronics and fashion. Lazada's logistics and customer service are seen as more premium. Best for: global brands, higher-value products, curated retail.
#1 Amazon. Amazon is the world's #1 marketplace in terms of GMV across all its domains. Amazon.com took a total of $362 billion in 2022, and the other Amazon domains (combined) generated US$692.7 billion. The other top 5 domains are: Amazon.co.jp, Amazon.co.uk, Amazon.de, and Amazon.ca.
Lazada, the Southeast Asian online shopping platform of Alibaba Group Holding, has achieved a monthly profit for the first time, according to an internal announcement.
No, Shopee does not have a dedicated platform or direct shipping to the USA, as it primarily operates in Southeast Asia and Latin America, but you can still buy items by using a package forwarding service or proxy to get items from Shopee Taiwan, Philippines, or other regions to your US address. These methods involve routing your purchase through a local address in the seller's country, which then forwards the package to the US, though you'll need to account for extra shipping fees and potential customs.
Thai consumers have the highest rate of cash use in APAC, with cash accounting for 46% of transaction value in 2023. However, Thailand's government is seeking to reduce the amount of cash in circulation by half by 2026, largely by promoting the use of wallet-based payments using interoperable QR codes.
