Tira often provides better, more consistent discounts (15-20%) and a premium, curated shopping experience, making it ideal for daily purchases. Nykaa remains the market leader in brand variety, reliability, and massive sale events. Tira is generally cheaper, while Nykaa excels in brand selection.
As Nykaa and Tira vie for dominance in the Indian beauty market, consumers stand to benefit from increased competition, innovation, and choice. While Nykaa enjoys a first-mover advantage and a loyal customer base, Tira's deep pockets and ambitious expansion plans pose a formidable challenge.
I'm a bit confused because Tira has some negative reviews, while Nykaa has a good reputation--even better than Amazon and Flipkart. But Tira claims they are authorized sellers of Minimalist on their website, and their prices are cheaper than Nykaa.
Comparison of Monthly Visits: nykaa.com vs Competitors, December 2025. The closest competitor to nykaa.com are purplle.com, myntra.com and smytten.com.
Introduction: In a bold move to make its mark in the beauty and cosmetics industry, Reliance has recently launched its new brand, Tira. With an eye on dominating Nykaa's market, Tira aims to revolutionise the way people perceive beauty products.
Purplle is generally more affordable as it frequently offers discounts, combo deals, and budget-friendly private labels. Nykaa focuses more on premium and luxury products, though it also runs seasonal sales.
If the product is eligible for return/ replacement, you can raise the return/ replacement request from My Order section in App within 7 days of delivery to request return and replacement.
The CEO and co-founder of Tira is Bhakti Modi. Though Bhakti Modi has spoken publicly about the brand on many occasions but she is not the face of the brand. Tira is always reckoned as Isha Ambani's brand.
7 (brand) No7 is a beauty brand of anti-ageing creams, skincare and cosmetic products developed by Boots in the United Kingdom. The brand No7 was launched by Boots in 1935 as a selection of eleven skincare products and was expanded in 1937 with some colour cosmetics.
Hince has debuted in India as a Tira exclusive and is now available on its e-commerce store and in brick-and-mortar stores across the country, Reliance Retail announced on Thursday.
Yes, The Love Co. is considered a trustworthy Indian brand, emphasizing clean ingredients and ethical practices. Many customers appreciate its commitment to quality and local roots, making it a genuine alternative to Bath & Body Works while resonating with the values of conscious consumers.
It's raining discounts at Nykaa's annual Pink Friday Sale! The biggest beauty sale of the year, a.k.a. Nykaa's Pink Friday Sale, is here. The awaited sale brings you irresistible discounts and deals across hair, skincare, and makeup from over 1800+ brands (no less). So, what are you waiting for?
L'Oréal S.A. (French: [lɔʁe.al]) is a French multinational personal care corporation registered in Paris and headquartered in Clichy, Hauts-de-Seine. As of 2024, it is the world's largest cosmetics company. As of the early 2020s, L'Oréal owned 36 brands and 497 patents.
Iba is proud to present India's first range of vegan lipsticks which are 100% free of pig fat, lanolin, carmine, other animal-based ingredients and harmful preservatives such as parabens. Instead, find lip-loving ingredients like Shea Butter, Coconut Oil, Aloe Vera and Vitamin E in our rich and creamy lipsticks.
Spelling errors, uneven fonts, and poor-quality packaging are often common signs of counterfeit cosmetics. Authentic products undergo rigorous design and printing processes that counterfeit products lack the necessary effort to follow.
