While people aged between 25 and 34 were the biggest purchasers in the apparel and bags & accessories market segments, people between 35 and 44 of age bought more shoes than any other age group.
Gen Z and Younger Millennials are making their mark on the fashion industry, with a strong focus on fashion trends influenced by a combination of their peers and social media, an eye for thrifting and an interest in sustainability.
At its core, the 3-3-3 rule is a minimalist fashion formula designed to simplify how you get dressed. It involves selecting 3 tops, 3 bottoms, and 3 pairs of shoes that can be mixed and matched to create a functional, stylish micro-wardrobe.
In the UK, respondents aged 30 to 49 spent an average of 22.50 GBP on clothing and footwear, this was the highest spend out of all age groups. Households with a reference person aged over 75 years only 8.50 per week.
The phrase 'silver (elderly) segment' is defined as a distinct class of consumers, older than 55 years. According to GlobalData's macroeconomic data, accessed in November 2023, the Silver Generation consumers comprise 19% of the world population, of which women constitute over half of the older population.
Current trends that will age like milk (& others that will age like fine wine)
What is the 333 rule in fashion?
What Is the 333 Clothing Method? The 333 method philosophy revolves around one simple rule: you choose 33 items to wear for 3 months. This includes clothing, accessories, outerwear and shoes, but excludes essentials like underwear, sleepwear or workout gear.
60 % – the dominant colour, covering most of your silhouette (trousers, dress or main jacket). 30 % – the secondary shade that supports the first; pick it a touch lighter or darker (think blazer, skirt, cardigan). 10 % – the accent hue, your flash of brilliance. Keep it for accessories: shoes, bag, jewellery, scarf…
One of the most enduring theories in the industry is the “20-Year Rule,” which suggests that popular styles tend to resurface two decades after their initial heyday. This cyclical nature of fashion is driven by nostalgia, reinterpretation, and the ever-evolving cultural landscape.
The goal is right-sized, not tight-squeezed. “Trends are forbidden.” Enter the 70/30 rule: anchor 70 % of your closet in timeless basics, then play with 30 % trend or statement items so your style feels current.
SUSTAINABILITY 4R: REDUCE, REUSE, RECYCLE, REPAIR. We all know that production of clothes affects the climate and the environment. Therefore Isbjörn of Sweden is making high quality clothing that last a long time.
There are four main style personalities—expressive, romantic, classic, and relaxed— but most people will display aspects of two or three personalities.
The actual average dress size in the UK is now 16, and both men and women estimate this closely – on average they say 15. The younger generation are more likely to have a lower ideal dress size than their elders. 18-24 and 25-39 year olds choose 11 compared to 40-59 year olds saying 13 and those over 60 saying 14.
By some accounts, it's also known as the eight-point rule. The idea is that every item in your wardrobe has a point value, and the ideal outfit scores seven or eight points—never less than six or more than 10. Basics such as a pair of Levi's or a white blouse are worth one point.
The slow fashion movement is a direct response to the harmful impact of fast fashion on the environment and garment workers. It advocates for making fashion choices that are kinder to people and planet. Oxfam wants to change the way the fashion industry works.
Here's how it works: ✔️ Stick to three colors in your outfit to keep it visually harmonious. ✔️ Use neutrals (like black, white, or beige) as a base, then add one or two accent colors for a pop of interest. ✔️ Avoid adding too many bold shades that might clash and overwhelm the look.
Per Barber, the five outfit rule goes like this: If you're going to buy something, it has to go with five things you already own. If it doesn't, you need to leave it behind.
The concept is simple but effective: Take two pieces of "formal wear," e.g., a blazer, a pair of tailored trousers or some glossy boots, and pair them with two pieces of dressed-down casual wear, like a T-shirt, denim jacket or a jersey sweater.
We're talking about Generation Alpha, the children of Generation Y, and often the younger siblings of Generation Z. Simply put, Generation Alpha are defined as those born from 2010-2024. More than 2.8 million are born globally every week.
The Greatest Generation refers to those Americans born from 1900 through 1925, many of whom fought during World War II. Depending on their age, some members of this generation grew up during WWI, lived through the Great Depression and are or were the parents of the baby boomer generation.
The Silent generation describes adults born from 1928 through 1945. Children of the Great Depression and World War II, their “Silent” label refers to their conformist and civic instincts. It also makes for a nice contrast with the noisy ways of the anti-establishment Boomers.
