What are the advantages of Big Bazaar?

Big Bazaar has its stores in 71 cities in India. Their store locations are either city centers or huge residential areas. This gives Big Bazaar a great advantage over its competitors. Instead of making the customers come to their store by travel, Big Bazaar established their stores in easily accessible locations.

What are the goals of Big Bazaar?

Our aim is to reach one lakh online orders per day." Now, people avoid crowding at stores and Big Bazaar is reaching to customers, with its available assortments at their doorsteps, Sarda added. "We believe in being with customers. If customers can not come to the store, then the store would come to them," he added.

What are the ways in which Big Bazaar can attract more number of customers?

They also use the concept of psychological discounting (Rs. 99, Rs. 199) which attracts more customers. Big Bazar uses the concept of Bundling where they make combo-packs and offer discounts to customers.

What is the conclusion of Big Bazaar?

Conclusion Big Bazaar is the leading retail chains in the country and is growing with everyday, especially in the food product category. With more and more new entrants into the Indian retail market, Big Bazaar is finding it hard to squeeze out more discounts for customers than its competitors and yet maintain profit.

Why did Big Bazaar fail?

Failure to Understand Competition: Big Bazaar failed to keep a pulse on its competitors' strategies and offerings. This lack of competitive analysis led to an inability to effectively counter competition and retain its market position.

The Big Bazaar Story - Kishore Biyani On Building A Retail Empire

How is market positioning used?

Market positioning is a strategic exercise we use to establish the image of a brand or product in a consumer's mind. This is achieved through the four Ps: promotion, price, place, and product. The more detailed your positioning strategy is at defining the Ps, the more effective the strategy will be.

Is Big Bazaar successful?

Factors that have contributed to Big Bazaar's success:

In the world of Indian retail, success stories don't come bigger than that of Big Bazaar. What started as a small retail store in a nondescript neighborhood has grown into one of India's largest and most successful retail chains.

What is the new name of Big Bazaar?

Smart Bazaar, formerly Big Bazaar, is an Indian retail chain of hypermarkets, discount department stores, and grocery stores. The retail chain was founded by Kishore Biyani under his parent organisation Future Group, which is known for having a significant prominence in Indian retail and fashion sectors.

What is a bazaar and why is it important?

In Iran, the word bazaar refers to waazaar, which is an ancient Farsi word and means the place of assembly and getting together (Dehkhoda, 1931) and in further definitions, means the marketplace or assemblage of shops where miscellaneous goods and services are displayed for buying and selling (Pirnia, 1990). ...

What are the 4 P's of Big Bazaar?

Marketing Strategy of Big Bazaar analyzes the brand with the marketing mix framework which covers the 4Ps (Product, Price, Place, Promotion). These business strategies, based on Big Bazaar marketing mix, help the brand succeed in the market.

What are the things that attract customers?

How you will attract customers?

How Big Bazaar retail store would retain its business in today's competitive world?

Competitive pricing: Big Bazaar should ensure that its prices are competitive with other retail firms. This can be achieved through regular price comparisons, bulk purchasing, and negotiating better deals with suppliers. Offering regular discounts and promotions can also help attract price-conscious customers. 3.

Who is the CEO of Big Bazar?

Kishore Biyani is an Indian businessman who is the Founder & CEO of Future Group, one of India's biggest brick-and-mortar retailers. He is also the founder of retail businesses such as Pantaloon Retail and Big Bazaar.

Why did Reliance take over Big Bazaar?

Citing unpaid payments by Future, Reliance has taken control of operations of some 200 Big Bazaar stores and has plans to seize another 250 of Future's retail outlets. Combined, they represent the crown jewels of Future's retail network and around a third of all Future outlets.

Who made Big Bazaar?

Big Bazaar emerged in 2001 as a subsidiary of the Future Group, led by Kishore Biyani. It introduced the concept of the hypermarket to Indian consumers, offering a wide range of products under one roof at competitive prices.

What is the tagline of Big Bazaar?

"Big Bazaar will now present itself with a new tag line, 'Naye India Ka Bazaar' replacing the earlier one, 'Isse Sasta Aur Accha Kahin Nahin'," Future Group said in a statement today.

Why did Future retail fall?

Poor e-commerce capabilities and inability to leverage online retailing business by Biyani seemed to have taken a toll on future retail as customers were more inclined to online retailing because of better services. In this competition, the online giants were the clear winners.

What is the vision and mission goal objective of Big Bazaar?

The Big Bazaar sought to move away from super cheap goods and pricing, to become a hip and modern retailer offering decent brands at reasonable prices. The store aimed to attract younger, more aware Indian consumers, in line with India's economic progression and social change.

Why do you enjoy marketing?

The thing that most interests me about a career in marketing is the need to constantly innovate. Technology and customer trends change all the time. It's up to the marketing team to keep abreast of those changes and ensure the company's messaging remains relevant and attractive to our target audience.

What is the brand used for?

The term brand is actually an intangible marketing concept that helps people recognize and identify a product and, at best, reach for it instead of one of its competitors.

What is the marketing strategy?

A marketing strategy is a long-term plan for achieving a company's goals by understanding the needs of customers and creating a distinct and sustainable competitive advantage. It encompasses everything from determining who your customers are to deciding what channels you use to reach those customers.

What happened to Future Group and Big Bazaar?

The Future Group founder said that they sold the company to Reliance but Amazon, because of their investment in the company, thought “they (Future Group) were not doing right”. “That went into a legal dispute and didn't allow the deal to consummate.

Who owns Future Group?

Retailing pioneer Kishore Biyani is the founder and group CEO of the $4.6 billion (revenue) retail giant Future Group. The group includes hypermarket chain Big Bazaar, food retailer Food Hall and convenience store chain EasyDay.