What are the buying habits in Germany?

Multichannel options remain relevant in Germany, with 43 percent of respondents to a survey conducted in 2022 stating they would check online if a desired product was available in a physical store, and 34 percent adding they would order online, but pick up the purchase at the counter.

What is the consumer buying behavior in Germany?

German consumers are often very selective, conservative and loyal to familiar brands. About 60% of consumers are willing to buy the same brand several times (Santandertrade, 2021). Therefore, Germans often prefer to use local and national products or products originated in the European region.

What is the market culture in Germany?

Doing Business in Germany

Business is taken seriously and German values such as fairness, loyalty, punctuality, professionalism, and reliability should be reciprocated. In general, German business mentality means that negotiations are fair and agreements are rarely changed or disrupted at the last minute.

What is the consumer spending trend in Germany?

Germany consumer spending for 2023 was 2.260 trillion US dollars, a 8.41% increase from 2022. Germany consumer spending for 2022 was. Germany consumer spending for 2021 was 2.112 trillion US dollars, a 8.21% increase from 2020. Germany consumer spending for 2020 was 1.952 trillion US dollars, a 3.39% decline from 2019.

What is the retail trend in Germany?

Retail Sales in Germany decreased 1.50 percent in July of 2025 over the previous month. Retail Sales MoM in Germany averaged 0.06 percent from 1994 until 2025, reaching an all time high of 11.20 percent in May of 2020 and a record low of -9.70 percent in January of 2021.

The Average German Supermarket: Discounters and Rules at the Checkout

What is the most sold item in Germany?

This might affect product trends but doesn't list top sellers. 4 from E-commerce Germany News highlights top product categories: Clothing (63%), Food & Beverages (62%), Shoes (59%), Health & Cosmetics (44-50%), Consumer Electronics (49%). Also mentions eBikes and pet supplies as growing.

What is shopping like in Germany?

Markets and Traditional Shopping

Weekly markets are a cornerstone of German shopping culture, offering fresh produce, flowers, cheese, meats, and handmade crafts (source). Visiting a market like Hamburg's Schillermarkt is not just about shopping—it's a social and cultural experience.

How do Germans spend their money?

In 2022, total private consumer spending per German household was around 2,850 euros. This sum was made up of various types of costs, of which the largest share was taken up by housing, energy, and home maintenance. Other large spending groups included food and transport.

What is the target market of Germany?

Although your target audience will vary depending on market size, your industry and brand, the most popular German consumer segment is between 30 and 40 years old and lives in towns and cities. The main items Germans buy online are clothing, electronics, books, beauty products, jewelry, toys, and hobby items.

What does Germany sell the most?

What is business etiquette in Germany?

Joking around: Keep humor and jokes to a minimum, as Germans take business matters very seriously. Being aggressive: Don't be pushy or aggressive during negotiations, as Germans value calm, honest, and straightforward business dealings. Being unprepared: Germans are known for their thoroughness and attention to detail.

What is the German work mindset?

Punctuality and order are also deeply ingrained in the German work culture. Germans place a high value on being on time and emphasise the role of organisation and structure in all areas of life. They take pride in achieving high levels of performance and productivity by making hard work and dedication a top priority.

What are the 4 consumer buying behaviors?

The four types of consumer buying behaviors are complex behaviors, habitual behaviors, dissonance-reducing behaviors, and variety-seeking behaviors. These factors help marketers understand consumer behavior better.

How to deal with German customers?

Valued time & efficiency

For Germans, superficial communication is a waste of time – so, most Germans don't expect pleasant chat in the context of professional/business communication and conversation. In short, many polite customer service greetings will not flatter Germans.

What is demand in Germany?

Germany offers attractive career opportunities for international skilled workers. There is a particularly high demand in health care, medical technology, hotel and gastronomy. This overview shows you a selection of in-demand professional fields where qualified skilled workers can find a variety of opportunities.

What are the 4 target markets?

A target market can be translated into a profile of the consumer to whom a product is most likely to appeal. The profile considers four main characteristics: demographic, geographic, psychographic, and behavioral.

What is the biggest marketplace in Germany?

1. Amazon.de. Special Features: Largest market share in Europe, high brand awareness and customer satisfaction, services for obtaining German VAT numbers, flexible shipping methods, option for warehouse storage, Basic and Pro seller plans.

What are the 5 target markets?

The four target markets are geographic, demographic, psychographic, and behavioral. The fifth target market some scholars consider is firmographic.

What do Germans value the most?

Germans are famous for their precision and highly value punctuality. They enjoy a high standard of living as well political, cultural, and environmental debates.

Is Germany more developed than the UK?

Germany and the UK rank among the world's most developed nations, boasting advanced infrastructure, robust economies, and excellent healthcare systems. Germany is recognised for its strong industrial base and efficient public services, while the UK excels in global finance and cultural influence.

Why do Germans use cash so much?

But the real point isn't that Germans love cash. It's that—for the same historical reasons—they loathe debt. (Armchair anthropologists have also long noted that German word for debt—Schulden—comes from the word for guilt, Schuld.) Levels of consumer debt in Germany are remarkably low.

What is the most purchased item in Germany?

Do you haggle in Germany?

Now when you come to Germany, one of the most interesting and fun things to do is to haggle at the market. So when you are at the market and talking prices, there is another phrase that will come in very handy. That phrase is, lower the price please. In German, lower the price please is [Senken Sie bitte den Preis?]

What is special to buy in Germany?

Germany offers a variety of souvenirs, including beer steins, cuckoo clocks, luxury chocolates, and high-quality cutlery. Traditional mustard and watches are also popular.