M&Ms, Skittles, Snickers, and Hershey Company also maintain their positions as beloved classics among Gen Z. Twizzlers, with its distinctive chewy texture, finds its place among the top candies enjoyed by this young generation.
Gummies, chewy, and hard candy have the highest cross-population engagement. Classic fruity flavors are the top preference, at 50%. When it comes to gummies, 46% of Americans equally like both sweet and sour flavors, whereas 43% prefer sweet. The sour preference is much higher among Gen Z and millennials.
Generation Z (Gen Z) is known for their love of desserts, but they are also more health-conscious than previous generations. This means that they are looking for desserts that are both delicious and nutritious.
Gen Z is conscious of eating foods that bolster their physical and mental health, with a focus on digestive and gut health. They look for menu items made with organic, fresh, and sustainable ingredients.
While convenience is a leading factor, through packaging design, brand character, product size, and quantity, snacks like Frito-Lay Minis, Goldfish, and Cheez-It reign supreme for Gen Z snackers because they allow us to control our portions, share with friends, and easily enjoy.
Of all chain restaurants and fast food places, McDonald's once again takes the top spot for Gen Z and Millennials. And when we ask why this is their favorite, young people have all the best things to say about McDonald's.
What do Gen Z shoppers gravitate toward? Surprisingly, they tend to prefer the familiarity of classic flavors like vanilla, chocolate, and strawberry, but with a twist – think enhancements like Snickerdoodle, churro, and birthday cake cookie dough.
They even eat differently, too. They love spicy food, tend to dine in big groups, and are pulled in by influencer marketing, execs at quick-service restaurant chains like Chipotle, Subway, Wendy's, and El Pollo Loco told Insider.
Crocs have had quite a ride. Introduced in 2002 as a comfortable boating shoe, the easy-to-clean non-slip shoes were soon deemed uncool and ugly. Now, 20 years later, what once was considered a brand that no fashionable person would wear out of the house has turned into a favorite of Gen Zers and celebrities alike.
Dairy milk consumption is down 20% among members of Generation Z — who range from ages 11 to 26, according to the Pew Research Center, — compared to the national average, the Times reported.
More than half of the customer base is Millennial or Gen Z – in fact its highest generational brand affinity is with Gen Z. Starbucks has 1 in every 10 Americans as a Rewards member, and those members over 50% of all U.S. transactions.
Most nutritionists say eating breakfast is important to jump start your metabolism and burn more calories throughout the day, and cereal remains a popular breakfast choice, with approximately 70% of American households consuming it, according to recent data from Civic Science, with Gen Z consuming the most at 67%.
People chew gum when they come into close contact with others, Dan Sadler, a principal at Circana who studies confectionary products, told me—so fewer people going into workplaces meant fewer people munching on the product. At the same time, e-commerce has proved tough for the industry.
The chewing gum ban was implemented to eradicate problems created by chewing-gum litter in public places like cinemas, parks and common areas of housing estates such as lifts, staircases and corridors, as well as the high costs involved to clean up the litter.
Washington's secret weapon is a beloved Gen Z energy drink with more caffeine than God. Celsius, the suddenly-ubiquitous energy drink, is a favorite of Gen Z — and Capitol Hill. It has twice as much caffeine as a cup of coffee, which is pretty much all you need to know about its appeal.
They're each just slightly less likely to say they regularly eat plant-based meat and drink plant-based beverages regularly (15% of Gen Z and 18% of Millennials). But when it comes to just eating plant-based meat, only 6% of Gen Z are regularly choosing this option, compared to 12% of Millennials.
When something is absolutely fantastic, delicious, or just downright amazing, Gen-Z people use the term 'bussin' to describe it. Whether it's food, music, or a party, if it's top-notch, it's 'bussin'!
