In Germany, you can buy a vast selection of high-quality, affordable chocolate, with popular brands including Ritter Sport, Milka, Moser Roth (Aldi), and Niederegger marzipan. Top choices include iconic square Ritter Sport bars, creamy Milka, premium Hachez, and fair-trade "Die gute Schokolade". Expect high-quality cocoa, especially in dark varieties.
Chocolate is also greatly enjoyed in Germany, with each person consuming roughly 9 kilograms of the sweet treat per year. Sales tend to spike over the Christmas and Easter holidays. The most consumed brands are Ritter Sport, Milka, Moser Roth, and Niederegger.
Germany prefers the continental style of 'pure' chocolate and have banned the sale of Cadbury-style chocolate in the country since 1973. They are also very good friends with Switzerland, a neighbor country that is not yet a member of the European Union.
German chocolate is not a single product. It runs from mediocre to very good, but few non-Germans would say it is the ``best in the world''. The general consensus is that Dutch, Belgian and Swiss chocolates are usually better.
Germany's Federal Statistical Office (Destatis) reported that in October 2025, the price of slab chocolate had surged by 21.8%, compared to the previous year. Chocolate bars were 30.7% more expensive, other chocolate products saw a 16.0% increase, while other confectionery items saw a 5.0% overall price hike.
How is German chocolate different from regular chocolate?
The higher content of cocoa butter and solids means that German chocolate has a less sugary and more balanced taste between sweetness and cocoa flavor compared to most other chocolates.
Halloren (Germany): This is the oldest chocolate brand in Germany, dating back to the founding of the Halloren Schokoladenfabrik in 1804 in Halle (Saale), Sachsen-Anhalt where the company is headquartered today.
Collating data from Kantar's annual Brand Footprint rankings for 2023, ESM presents an overview of the top 7 confectionery brands in Germany.
Kinder. Kinder ranked as the number one confectionery brand in Germany with a Consumer Reach Point (CRP) score of 258.3, a 4.6% rise, year on year. ...
Personal Use: If the chocolate is for personal use, you can take it from the UK to Germany without much issue. Customs Declarations: You usually don't need to declare personal items at customs.
As a visual symbol of its proud Swiss heritage, Toblerone packaging for chocolates manufactured in Bern will now showcase the iconic Swiss flag. This emphasizes the product's authentic origin.
The most famous German brandy-filled chocolate brands include Asbach, Schladerer, and Verpoorten (made by Reber), Boehme, Laroshell and Madame Pompadour (made by Halloren) and Trumpf (made by Ludwig Schokolade).
Verdict: If you want designer chocolate for gifting, Godiva wins for presentation. For everyday gourmet dark chocolate, Lindt is decent. But for the best gourmet chocolate bars, artisan brands deliver better value.
Chocoladefabriken Lindt & Sprüngli AG, doing business as Lindt, is a Swiss chocolatier and confectionery company founded in 1845 and known for its chocolate truffles and chocolate bars, among other sweets. It is based in Kilchberg, where its main factory and museum are located.
Whether you're indulging in a classic Ritter Sport bar, exploring the array of pralines in a local chocolaterie, or savoring a piece of ethically sourced dark chocolate, it's clear that Germany excels in creating chocolates that are both high in quality and rich in flavor.
The chocolates from Aldi are smooth, creamy, rich, flavorful, and melt at low temperatures, giving you the feel of eating a high quality product. Some of their chocolates are produced in Germany, and some in Austria or even Belgium.
