The major markets for KFC include China (10,000 stores), the United States (3,943 stores), Japan (1,140 stores), India (1,000 stores), South Africa (960 stores), the United Kingdom (928 stores), Thailand (853 stores), Malaysia (770 stores), Indonesia (742 stores), Australia (699 stores), and Canada (601 stores).
The country with the most KFC restaurants outside of the United States is China, with over 10,000 outlets across more than 2,000 cities as of March 2024. This makes China not only the country with the most KFC restaurants outside the US but also KFC's largest market globally.
Its primary customer profiles incorporate teenagers and families because most teenagers are impulsive, and they love to dine out with friends or order online to have a meal with their family. The secondary customer profile includes adults, and the tertiary customer profile has people with lower budgets.
In fact, eating at KFC has notoriously become a popular holiday tradition for many Japanese families since the chain arrived in the country in 1970. The secrets to KFC's longstanding success in Japan?
By 2022, Yum China operated approximately 13,000 restaurants under multiple brands, including KFC and Pizza Hut. The China division generated USD 9.57 billion in revenue, surpassing Yum!'s earnings from the rest of the world (USD 6.84 billion).
KFC's brand is ranked #130 in the list of Global Top 1000 Brands, as rated by customers of KFC. Their current valuation is $32.95B. McDonald's's brand is ranked #85 in the list of Global Top 100 Brands, as rated by customers of McDonald's. Their current valuation is $167.91B.
The major markets for KFC include China (10,000 stores), the United States (3,943 stores), Japan (1,140 stores), India (1,000 stores), South Africa (960 stores), the United Kingdom (928 stores), Thailand (853 stores), Malaysia (770 stores), Indonesia (742 stores), Australia (699 stores), and Canada (601 stores).
In 1970, Takeshi Okawara—manager of the first KFC restaurant in Japan—began promoting fried chicken "party barrels" as a Christmas meal intended to serve as a substitute for the traditional American turkey dinner.
The chain is a subsidiary of Yum! Brands, a restaurant company that also owns the Pizza Hut and Taco Bell chains. North Corbin, Kentucky, U.S. South Salt Lake, Utah, U.S.
FQSR, LLC (the largest KFC franchisee in the U.S.) operates ±800 locations in 28 states. KBP Inspired, LLC is a 118-unit Arby's entity (subsidiary holding of KBP Brands) with locations in Maryland, Virginia, North Carolina, Florida & Arizona.
The first KFC restaurants to open in China were considered a novelty, and attracted customers with an inspirational "Western lifestyle". China was also becoming more accepting of Western influences during this era. In turn, KFC competes against domestic rivals by offering an extended menu with localized food options.
KFC, owned by Yum! Brands, has faced boycotts in many Arab nations and accusations of supporting Israel due to Yum! Brands' investments in Israeli-based startups, but the company maintains it is non-political and denies supporting the Israeli military or government.
Harland David Sanders (September 9, 1890 – December 16, 1980) was an American businessman and founder of fast food chicken restaurant chain Kentucky Fried Chicken (now known as KFC). He later acted as the company's brand ambassador and symbol. His name and image are still symbols of the company.
Since World War II, Japan has embraced the typically Western holiday and made it its own. There's Santa, trees, and presents, but on the Christmas lunch table is KFC.
Dicos, China's Rival to KFC, Unveils Imitation Chicken Burgers. The promotion is the first major partnership between a Chinese fast-food chain and a Chinese artificial meat company.
McDonald's is indeed a competitor to beat in this industry and continues to expand by trying to reach out to the untapped markets. Because of sheer distribution power, McDonalds is probably the strongest KFC Competitors in the market.
Popeyes is now the No. 2 chicken chain in the U.S. Both Popeyes and KFC have lost market share to Chick-fil-A over the past year. KFC's domestic business has struggled to keep up with the competition.
