People at ABBA Voyage typically wear 1970s-inspired, glittery, and glamorous disco outfits, or comfortable casual clothing like band tees and jeans. There is no strict dress code, but popular choices include sequins, metallic leggings, flares, and platform boots, with many embracing a "disco glam" theme to match the show's energy.
There's no strict dress code for the ABBA Arena, but most guests embrace the fun with 70s-inspired, glittery, or disco-themed outfits (flares, sequins) if they choose, while others wear casual clothes; comfort is key, especially for the dance floor, but avoid culturally insensitive "Afro" wigs as they are not permitted.
Maximum size permitted is no larger than a everyday handbag/rucksack which is usually no larger than A3 (29.7 x 42cm). Suitcases and large bags will not be allowed into the venue. We advise using a luggage storage facility.
ABBA Voyage doesn't have a strict dress code and you'll see lots of people in jeans and t-shirts. However, many gig-goers choose to pay homage to the Scandi supergroup with '70s inspired outfits or ABBA-themed costumes that make the experience even more fun. Whatever you choose to wear, we recommend comfortable shoes…
Your Official First Look at ABBA Voyage. Only at the ABBA Arena, London, UK | ABBA Voyage
What is the 3-3-3 rule for outfits?
The "333 rule" in clothing refers to two popular minimalist fashion concepts: the viral TikTok trend of using 3 tops, 3 bottoms, and 3 shoes to create numerous outfits (9 items total) for styling practice, and the more extensive Project 333, where you select 33 items (including clothes, shoes, and accessories) to wear for three months, excluding essentials like underwear, workout gear, and sleepwear, to simplify your wardrobe and reduce decision fatigue. Both methods focus on versatility, quality over quantity, and creating a functional capsule wardrobe.
While concert halls might conjure visions of people in tuxedos and stiff gowns, there is no formal dress code here. Attending a concert should be about enjoying the music, not worrying about how you look.
The 70/30 rule in fashion is a wardrobe strategy suggesting 70% of your closet consists of timeless, versatile basics (jeans, neutral tops, blazers) and 30% is for trendy or statement pieces (bold colors, unique patterns, statement accessories) to add personality and keep looks fresh without chasing every trend. It balances longevity with current style, ensuring most of your wardrobe remains relevant while still allowing for fun, expressive items that elevate your everyday staples.
From a casual t-shirt, jeans and trainers to a tuxedo or formal dress, there are no dress codes. For some theatrical events, such as a first preview, press nights, galas and opening nights, it may be worth donning a "smart-casual" outfit.
The absolute nearest station to the ABBA Arena is Pudding Mill Lane on the DLR (Docklands Light Railway), just a one-minute walk away. For the main Underground (Tube) lines, Stratford (Central, Jubilee, Elizabeth lines) is the main hub, requiring a short DLR ride or a 15-25 minute walk to the venue.
The "5 Outfit Rule" is a mindful shopping guideline: before buying a new clothing item, you must be able to immediately envision styling it in at least five different, distinct outfits using clothes you already own, ensuring versatility, reducing impulse buys, and building a more functional wardrobe. This encourages thoughtful purchases that get more wear, preventing clutter from items worn only once or twice, and helps create a cohesive, mix-and-match capsule closet for various occasions and seasons.
It is a very simple set of parameters to help you build better outfits. The goal is to get to seven or eight points in your outfit. Each item in your outfit is worth one point. Statement pieces are worth two points.
A relaxed, stylish blouse paired with tailored pants or a trendy midi skirt creates a fashionable yet practical outfit. Alternatively, a comfortable, chic dress could also be a fantastic choice. Balance the look with a pair of comfortable block heels or fashionable flats.
Many concertgoers come to the concert in business attire or dressed for an evening out. College students attend in their school clothing. Others wear jeans or khakis with jackets, nice shirts or sweaters. Most importantly, we want you to enjoy the music.
Ever wondered what the 3 Finger Rule Dress Code is all about? It's a straightforward concept that's super handy when it comes to choosing the right outfit, especially in India. Simply put, this rule helps you determine the ideal sleeve length by measuring three fingers from your shoulder.
Here are some of the most common winter layering mistakes you need to avoid.
Too Many Layers. As mentioned, layering a lot of clothing will technically keep you warm, but it'll more than likely cause you to sweat an uncomfortable amount. ...
You'll see all kinds of outfits at ABBA Voyage , from full-on glitter glam to subtle retro nods. There's no dress code, but leaning into the disco vibe definitely adds to the fun. The key is to find something that feels special, without feeling like a costume. Disco glam is iconic for a reason.
As a considerate theatre-goer, it's best not to wear anything on your head that isn't your own hair, and those Regency folk were all too fond of it (if it wasn't a wig, it was a bonnet). Don't be a blocker. Your fellow audience members will not thank you for the smell of raw meat pervading the auditorium.
