In sales, particularly in FMCG (Fast-Moving Consumer Goods) and retail, PJP stands for Permanent Journey Plan. It is a structured, fixed schedule or route map used by sales executives to visit retail outlets in their territory at specific, recurring intervals, aiming to boost efficiency and ensure consistent coverage.
Permanent Journey Planning or PJP is an integral part of the Retail and FMCG salesperson's life. It is a regular, pre-planned schedule the sales representative maintains at frequent intervals to visit retail stores and customer outlets in their territory, with the objective of optimising sales and service coverage.
Fast-Moving Consumer Goods (FMCG) are products sold quickly and at relatively low prices. These items include essential everyday products such as food and beverages, toiletries, cleaning supplies, and other affordable household goods.
For example, a particular section generates sales of 10 units of soap bars from 5 outlets. Hence drop size is 2 unit and productive outlets are 5. To increase sales (assuming productive outlets remains the same), you can increase drop size from 2 to 3, resulting in sales of 15 units.
The 3-3-3 rule in sales isn't a single fixed formula but refers to several strategies, most commonly a systematic follow-up (3 calls, 3 emails, 3 social touches in 3 weeks), or focusing on content engagement (3 seconds to hook, 30 seconds to engage, 3 minutes to convert), or a prospecting approach (3 contacts at 3 levels in an account) to broaden reach and streamline communication for better results. It emphasizes being concise, relevant, and persistent, whether in content creation or communication.
PJP stands for 'Planned Journey Plan', a strategic tool used in sales for effective territory management. PJP helps sales officers organize their daily visits to clients.
Enter the "3As and a V" framework - Availability, Acceptability, Affordability and Visibility. These four pillars are the cornerstone of any successful FMCG sales and marketing strategy, and their interplay can make or break a brand's market performance.
A beat plan defines whom to visit, when to visit, based on the company's priorities on stores category/segment. Effective beat planning is essential for FMCG retailers and brands to be able to keep stores sufficiently stocked with in-demand merchandise and replenish them at regular intervals.
What is CPG? | CPG meaning. CPG, or consumer packaged goods, are products that consumers purchase frequently like clothing, beauty products, and other household products. These products generally have a short lifespan and are intended to be used soon after purchase.
A sales process is a series of steps you develop to help your sales reps find and engage prospects and gradually turn them into customers. A typical sales process includes prospecting, preparation, approach, presentation, handling objections, and closing.
The 10-3-1 sales rule is a guideline suggesting that for every 10 qualified leads, you'll get 3 appointments/meaningful conversations, leading to 1 sale, emphasizing that high activity levels generate predictable results, originally popular in life insurance but adaptable to other sales. It's a classic ratio for setting expectations, showing that consistent effort (many 10s) is needed for success, turning an unpredictable business into a more manageable process.
The "Dealers per Lakh" theory is often used in market analysis, especially in sectors like automotive, FMCG, and pharmaceuticals. It refers to the number of dealers or retail outlets per 100,000 people in a given area.
We call them the Four Cs, which are the company, the category, the consumer and culture. Within each of those, there are different amounts of research that you may need to do, depending on what you already have available and what new questions you need to answer.
This memo discusses complete joint penetration (CJP) groove welds and partial joint penetration (PJP) groove welds. CJP welds extend through the full thickness of joined components and transmit full load capacity, while PJP welds do not extend through the full thickness.
Lecture 41FMCG Range Selling | Total Line Sold (TLS) | Total Line Sold Daily (TLSD) | Lines Per Productive Calls (LPPC) | Unique Line Sold (ULS) | Significance | Case Based Calculation.
The 4 Ps focus on product, price, place, and promotion, while the 4 Cs emphasize customer, cost, convenience, and communication, highlighting a customer-centric approach.
Key performance indicators are metrics that businesses track and analyze to understand performance and meet actionable goals. Commonly used KPIs include financial, customer service, process, sales, and marketing metrics.
