Drawing a crowd involves creating engaging, high-value experiences through interactive elements, freebies, and strategic, high-visibility marketing. Key drivers include live demonstrations,, unique, shareable, experiences, free food or drinks, and well-placed, eye-catching signage. Effective promotions include using social media, influencer partnerships, and clear, simple, messaging.
Event industry has come a long way since last year. Planners need to keep in mind these four P's which are the various phases of delivering an online event: planning, promotion, production, and post-event.
(kraʊd siːn ) noun. (in a film, play, or television programme) a scene in which a crowd appears. Hundreds of local people were employed on the crowd scenes.
The most popular entertainment activity is to listen to music (whether via streaming, radio, records, etc.), with 88% of adults surveyed having done so in the past month, according to research [pdf] from Ipsos.
The Marketing Rule of 7 is a principle suggesting a potential customer needs to see or hear a brand's message about seven times before they're ready to take action, like making a purchase, with repetition building trust and familiarity. Originating in the 1930s Hollywood movie industry, it highlights the need for consistent, multi-channel exposure (emails, ads, events, social media) to cut through noise and achieve brand recognition, though its exact number is debated and requires optimized, valuable content to avoid customer fatigue.
Using the 4 P's (product, price, place, and promotion) and 3 C's (company, customers, and competitors) in marketing means understanding these elements to meet customer needs.
The 50-30-20 rule helps balance social media content: 50% to engage, 30% to inform, and 20% to promote. This strategy builds audience trust, boosts interaction, and enhances brand presence while avoiding content overload or aggressive sales messaging.
“We pay attention subconsciously and automatically to certain sights, sounds, and colors and other sensory stimuli based on the contrast they have with their surroundings and the associations we have with them,” Parr says.
Mintzberg's 5 P's offer a powerful framework for analyzing and developing strategy. By considering each aspect - plan, ploy, pattern, position, and perspective - you can craft a more comprehensive, effective approach.
