Sephora UK Opening in Cardiff: Exciting News for Shoppers. Discover the latest news about Sephora opening in Cardiff, replacing Victoria's Secret. Get ready for a fabulous shopping experience!
What is Victoria's Secret in Cardiff turning into?
She said: “Victoria's Secret has shut down because apparently there's going to be a Sephora here. “I've seen so many people absolutely gutted but I am ecstatic. I'm looking forward to not having to travel four hours to a Sephora.
Is the Victoria's Secret in Cardiff turning into a Sephora?
Now the beauty giant is hitting a major milestone with the announcement of its first store in Wales on the site of the former Victoria's Secret store. Sephora entered the UK market in 2022 and has quickly grown to seven stores nationwide.
Sephora UK is excited to announce the opening of its first store outside of England, bringing its world-renowned beauty experience to a new city in the UK – Cardiff, Wales.
🛍️ #VictoriasSecret Bids Farewell to Cardiff: A Bittersweet Goodbye 👙 In a shocking turn of events, lingerie giant Victoria's Secret has announced the closure of its flagship store in Cardiff, leaving shoppers and fashion enthusiasts utterly gobsmacked.
“Our team is working around the clock to fully restore operations,” the company said in a statement. Victoria's Secret has shut down its website due to an unspecified “security incident.”
A Cardiff shopping centre has signed up a brand-new sporting superstore along with the comeback for a much-loved watch brand. Sports and fashion retailer JD will open a new 31,936 sq ft store at St David's Cardiff in spring 2026. The new JD store is relocating from its current spot on Cardiff's Queen Street.
Sephora left the UK in 2005, having opened only a handful of stores in the market. Sources claimed that high rents and tough competition led to its exit, but it's fair to say consumers have missed it.
An illusion that shattered when it became evident that the brand predominantly showcased thin, white models. Instead of addressing the lack of diversity, the decision was made to cancel the show altogether. In the wake of Victoria's Secret's downfall, inclusive fashion shows like Rihanna's Savage X Fenty emerged.
Pink (stylized PINK) is a lingerie and apparel line by Victoria's Secret, a former subsidiary of L Brands, targeting younger women than their main line. The target demographic skews younger from teenage girls (13–18) to young adult women through their mid-twenties (18–25).
The event was obviously filled with A-list faces: Gigi Hadid opened; Adriana Lima, Tyra Banks, and Alessandra Ambrosio returned; and Cher, Lisa, and Tyla performed, though some signature moments from the past, like the Fantasy Bra and 2000s-era blowouts, were missing. Tyla performs at the VS Fashion Show in 2024.
The Cardiff St David's Centre store is set to open in Autumn 2025, further expanding the brand's brick-and-mortar portfolio. Cardiff customers will be able to shop carefully selected 'Only at Sephora' beauty brands, including Sephora Collection, Makeup by Mario, Topicals and more.
Pontcanna, nestled to the west of Cardiff's city centre, is often regarded as one of the city's most desirable locations. Known for its leafy streets and stylish independent cafes, this area offers a quiet retreat, while still within walking distance of the bustling city life.
The former city centre department store, which closed in 2021, is already in the process of being demolished. Developers Landsec presented plans to Cardiff City Council in August to transform the site into a public square with a splash pad, play park, and a raised terrace with two restaurants overlooking the park.
Over the past decade Victoria's Secret has lost much of its sparkle. Sales last year were $6.2bn, down from a peak of $7.8bn in 2016 (see chart). Its market value, at $1.5bn, has fallen by more than half since it was spun off from L Brands, its parent company, in 2021.
Victoria's Secret's famed fashion show will return in autumn 2025. Last year, the lingerie brand relaunched its fashion show for the first time in six years, with a star-studded cast of models — or “angels” — decked out in wings that included VS veterans like Adriana Lima, Gigi Hadid and Taylor Hill.
In 2020, The New York Times published an investigation that reported an alleged culture of misogyny, bullying and harassment at the company, and included interviews with more than 30 current and former executives, employees, contractors and models.
We're so excited to finally bring Sephora to Wales." The announcement follows a busy year for Sephora UK as it opened its first stores outside of London, welcoming thousands of beauty enthusiasts across the region.
NK on her Summer Carnival Tour in 2024, will be special guests, The Script, GAYLE, and DJ and producer KidCutUp. The Irish Rockers, who also joined the 2023 leg of the tour, have an astonishing list of achievements from the last 14 years, including six UK number 1 albums and 30 million single sales.
