What is the 28 day pricing rule?

Generally, you should compare like with like and where a reduced price is claimed then the product should have been offered for sale at the higher price for at least 28 days in the previous 6 months in the same outlet.
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What does the 28 day rule state?

Price establishing for 28-days within a 6-month period so that a product is at full price for one month and then on discount for 5 months.
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How long does an item have to be full price before sale?

If your business is comparing the price to your previous or usual price (including for volume promotions), then the previous price should have been the most recent price available for 28 consecutive days or more and comparisons should not be made with prices that were last offered more than six months ago.
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What is the UK law on pricing?

Prices. Your adverts must describe the actual cost accurately, including any ongoing or associated costs (like subscription fees) and taxes (such as VAT ). Example A customer pays £50 a product, without being told the price does not include VAT. This was not explained in the advert, so the advert is misleading.
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Is it illegal to advertise a price then charge more?

It's a criminal offence for sellers to give a misleading price indication about goods or services. That applies in whatever way the price indication is given, whether written in a notice or leaflet or given verbally.
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🇬🇧 28 Day Bank Statement Rule Explained In 5 Minutes | UK Student Visa | 2021 Update

Is it illegal to display one price and charge another?

2.1Indicating two different prices

The Consumer Protection Act 1987 makes it an offence to indicate a price for goods or services which is lower than the one that actually applies.
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Is overcharging illegal in the UK?

Under the Consumer Protection from Unfair Trading Regulations 2008, it is illegal to charge a higher price when a lower price is clearly displayed.
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Does a shop have to sell an item at the advertised price?

If you take an item to the till and are told the price on the tag or label is a mistake, you don't have a right to buy the item at the lower price. You could still try asking the seller to honour the price. It's the same if you see an item advertised anywhere for a lower price than the one on the price tag.
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What is the law on pricing?

Section 20 of the Consumer Protection Act 1987 makes it a criminal offence for a person in the course of his business to give consumers a misleading price indication about goods, services, accommodation (including the sale of new homes) or facilities.
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Which pricing strategy is illegal in the UK?

Predatory pricing in the UK is illegal. It is prohibited under EU Competition Law to sell goods at a loss with the purpose of forcing other firms out of business.
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Can a seller change the price after purchase?

No, once the contract has been signed the seller is legally obligated to sell the property to you and cannot change the price.
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Does a shop have to display prices?

You are also required to display a unit price for products which must be marked with the quantity: for example, most packaged foods. More generally, failing to display prices could constitute unfair trading if the omission is likely to affect how customers behave.
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What is the 30 day right to reject?

30-day right to reject

Under the Consumer Rights Act you have a legal right to reject goods that are of unsatisfactory quality, unfit for purpose or not as described, and get a full refund - as long as you do this quickly. This right is limited to 30 days from the date you buy your product.
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What is the 10 28-day rule?

They state that radiological procedures that deliver low doses to the fetus should be restricted to the first 28 days of last menstrual cycle, while those that deliver high fetal doses (> 0.01Gy to the fetus) as pelvic computed tomography (CT) and contrast radiological procedures should be restricted to the first 10 ...
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Has the 28-day rule been extended?

These include extending the duration permitted for camping to up to 60 days per calendar year. Effectively, the 28-day rule in England, will now become the 60-day rule. The amendment came into effect on 26th July 2023 and runs concurrently with the existing 28-day rules for one year.
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What is 10-day rule and 28-day rule?

A conservative approach used by some radiology facilities is to apply a 10-day rule only for examinations with the potential to deliver a high dose to the lower abdomen and pelvis, such as barium enemas and CT of the abdomen or pelvis. These facilities use a 28-day rule for all other examinations.
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Can a shop refuse to sell you something UK?

UK law states that you can refuse service to a customer or client so long as you have a legitimate reason. This reason has to be applied fairly and consistently across the board.
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Do shops have to sell at the price on the shelf?

No, if the displayed price is a mistake. The price tag is not a contract. It is an "invitation to treat" ie it is inviting the customer to make an offer to purchase and the retailer doesn't have to accept that offer.
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What happens if price drops after purchase?

In many cases, the retailer will refund the difference of what you paid vs. the sale price, as long as your purchase was within a specified time—often 14 days. If they can't or won't refund to the original form of payment, you may be issued a store credit.
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Does a company have to Honour a price?

Once a contract has been formed with a set total price, the seller has a legal obligation to honour this price and the buyer has a right to have the goods delivered at that price.
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Do shops legally have to display prices UK?

Rules for retailers

If you're a retailer, you must display: the price of products - this must be in sterling (pounds and pence) and include VAT where applicable. the price of a single item (the 'unit price') for products that you sell loose.
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Can shops set their own prices?

It depends on whether it's a franchise or not. If it's a franchise, prices have to be pretty consistent in order to reflect the brand universally. If it's your own shop, it's easier to set up your own prices, but they likely won't be very much different from the competition.
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How do I report a shop for charging to use my card?

Report a business to Trading Standards

To report to Trading Standards, you need to contact the Citizens Advice consumer service. We'll pass your report to Trading Standards and we can also give you advice about your problem. You can: use our online form - we'll get back to you within 5 days.
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What counts as overcharging?

When a criminal prosecutor tries to prosecute the accused for more serious crimes than the known facts support. It may be used as a tactic to intimidate the accused into accepting a plea bargain. One example of this is when a prosecutor attempts to use the same underlying facts to support two related criminal charges.
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What are my consumer rights?

Satisfactory quality: The product shouldn't be damaged or faulty when you receive it. Fit for purpose: You should be able to use it for what the seller says it will do (its purpose), whether that's their statement when you buy it, or an answer to your question. For instance, a tin opener should open tins.
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