The biggest sale in China, and the world's largest shopping event, is Singles' Day, also known as Double 11 (11/11). Held annually on November 11th, it has expanded from a one-day event into a multi-week festival, often starting in late October, generating over 1.695 trillion yuan ($238 billion) in sales in 2025.
Singles' Day, also known as Double 11, is China's biggest shopping event of the year and, in terms of value of goods sold, far exceeds that of Black Friday in the U.S.
Every year, on 11 November, China witnesses a massive wave of online shopping activity known as the 11.11 sale or Double 11. The date has become synonymous with discounts, digital marketing, and record-breaking sales volumes.
The 1st of October is China's National Day, and the 1st to 7th October is a nation-wide public holiday called the Golden Week in Beijing. Also known as Huang Jin Zhou (黄金周), this week-long vacation was implemented to commemorate the founding of the People's Republic of China on 1st October 1949.
Inside the Chinese Wholesale Market Where Temu and Shein Source From | WSJ Center Point
When to avoid visiting China in 2025?
23 – 27 in 2025. Only 5 days during this period are recommended for traveling between domestic cities: the first 5 days of Chinese New Year (Jan. 23 – 27 in 2025). During these days, most Chinese people will stay at home for some family time together and celebrations.
Each year, China has 7 public holidays enjoyed by all citizens: New Year, the Spring Festival (Chinese New Year), the Qingming Festival, Labor Day, the Dragon Boat Festival, the Mid-Autumn Festival, and National Day. The Spring Festival is the biggest holiday in China.
Among these, Singles' Day on November 11 stands out as the biggest. Often referred to as the “Black Friday” of China, Singles' Day eclipses Western shopping events in both scale and sales volume.
It became a cultural phenomenon, and now, Singles' Day generates more online sales globally than Black Friday and Cyber Monday combined. As shown in Statista's report, the event continues to outperform major Western shopping days, reinforcing its dominance in global eCommerce growth.
Double 12 was originally celebrated as a second chance for those who missed out on Singles' Day deals or simply wanted to continue the festive shopping spree. Over the years, it has evolved into a nationwide shopping phenomenon that rivals the scale of the globally recognised Double 11.
China is the world's largest manufacturing industrial economy and exporter of goods. China is widely regarded as the "powerhouse of manufacturing", "the factory of the world" and the world's "manufacturing superpower". Its production exceeds that of the nine next largest manufacturers combined.
Generally, November and December are the highest sales months for retail due to the holiday season (Black Friday, Cyber Monday, Christmas), but this varies by industry, with some seeing peaks in back-to-school (August/September) or specific seasonal events, and it's crucial to analyze your own data.
No, Black Friday doesn't always make everything cheaper; many studies show that a large percentage of "deals" are actually the same price or even more expensive at other times of the year, with some retailers inflating prices beforehand to make discounts seem bigger, though genuine savings can be found on certain items if you track prices and compare. While some electronics or specific products see true price drops, it's crucial to use price tracking tools and not rush, as the hype can mislead shoppers into thinking they're getting a great deal when they're not.
No, owning a Bible isn't strictly illegal in China, but obtaining and distributing them is heavily regulated, with recent crackdowns making it difficult, especially online; they are only permitted for sale through government-approved church bookstores, and bringing in large quantities or selling them outside these channels can lead to trouble, highlighting the state's control over religious materials.
But China doesn't have to cost a lot. The biggest mistake is to stay at familiar international hotels, because you'll usually get a better deal with Chinese brands.
China National Day, officially the National Day of the People's Republic of China, is annually celebrated on October 1st to commemorate the founding of the People's Republic of China in 1949. Usually, Chinese people enjoy a 7-day public holiday from Oct. 1st to 7th, which is known as Golden Week.
General description. Most mooncakes consist of a thick, tender pastry skin enveloping a sweet, dense filling, which may contain one or several whole salted egg yolks in the center to symbolize the full moon. Depending on the custom, mooncakes may also be steamed, baked, or fried.
