The bird in the JYSK logo is a goose. It is often referred to as a "weather goose" and acts as a mascot, representing a softer, more welcoming element to the rectangular,, Scandinavian-style logo. The goose represents the brand's focus on quality, such as in their down-filled products.
Our logo is rectangular and the goose is used as counter-balance representing a softer form to the box. In addition, the goose has a historical thread to our brand and is a means to differentiate JYSK from our competitors and other companies with rectangular, box-shaped logos.
The company's logo features a goose, symbolically linked to the brand's origins. Known for its Scandinavian design, Jysk is sometimes referred to as a smaller-scale Danish IKEA.
2021. On 27 September, all DÄNISCHES BETTENLAGER stores in Germany change name to JYSK. On 1 September, Rami Jensen is appointed Deputy President & CEO of JYSK.
JYSK is a Danish retail chain, founded in Denmark in 1979, specializing in household goods with Scandinavian design; the name "Jysk" itself means "Jutlandic," referring to the Danish peninsula, firmly rooting it in Denmark despite its international presence.
I stands for Ingvar, the first name of the IKEA founder. K is for Kamprad, his last name. E is for Elmtaryd, the name of the farm where Ingvar grew up, and A is for Agunnaryd, the name of the parish in Småland, Ingvar's home village. Elmtaryd farm is where Ingvar Kamprad grew up and started the IKEA business.
The company actively seeks to minimize its environmental impact by using sustainable materials and production methods. JYSK's initiatives to promote responsible sourcing and environmental stewardship resonate with modern consumers who value ethical choices in their purchases.
In modern logos birds usually represent freedom, life and happiness - which is not much different from the symbolic meanings historically assigned to birds.
The Danish word jysk was also important to our founder, Lars Larsen, when he opened his first stores with the name Jysk Sengetøjslager. (It was later shortened to JYSK, which is our name today.) The word means someone or something originating from the Danish peninsula called Jutland.
Lars Larsen Group is owned by the Brunsborg family, descendants of Lars Larsen, who founded JYSK in 1979. The Group is to this day operated in accordance with the family's fundamental values of tradesmanship, responsibility and growth.
The biggest difference is trendiness. Ikea's style is contemporary and modern, adapting to current interior design trends. Jysk's style is more classic and timeless Scandinavian, focusing on functional, straightforward pieces that don't go out of style.
