The BTS Meal consists of a 10- or 9-piece Chicken McNuggets, medium french fries, a medium Coca-Cola, and Sweet Chili and Cajun dipping sauces inspired by "popular McDonald's South Korean recipes".
The superstar band's signature order includes a 10-piece Chicken McNuggets®, medium World Famous Fries®, medium Coke® and for the first time ever in the U.S., Sweet Chili and Cajun dipping sauces inspired by popular recipes from McDonald's South Korea (cue even more ecstatic celebrating!).
The BTS meal acted more as a great marketing strategy for McDonald's than anything else. With the solid global fanbase BTS has accumulated over the past few years, there was no doubt that the BTS meal was going to sell like hot cakes — which it did.
The BTS meal alone brought in $98MM in incremental sales, and saw unprecedented penetration growth with youth and multicultural segments (BTS: +14% for 18-24, +69% for ACM). Fans turned packaging into momentos. They even resold McNuggets on eBay.
BTS and McDonald's first teamed up in 2021 for an exclusive meal and two merchandise collections. The group's signature order featured 10-piece Chicken McNuggets, medium Fries, medium Coke and Sweet Chili and Cajun dipping sauces inspired by recipes from McDonald's South Korea.
The promotion begins on September 3, 2025, with the Throwback Edition toys, featuring TinyTAN figures dressed in outfits from the original 2021 BTS Meal campaign. A second wave, the Encore Edition, follows on September 23 and includes new designs that celebrate BTS's continued partnership with McDonald's.
Name. BTS stands for the Korean phrase Bangtan Sonyeondan (Korean: 방탄소년단; Hanja: 防彈少年團), which translates literally to 'Bulletproof Boy Scouts'. According to J-Hope, the name signifies the group's desire "to block out stereotypes, criticisms, and expectations that aim on adolescents like bullets".
Upon its release, the BTS-inspired packaging that the meal was served in was listed for resale on several e-commerce platforms, including Carousell. The promotion was discontinued on June 20, 2021.
9, everyone can order The Saweetie Meal, which features a Big Mac®, 4-piece Chicken McNuggets®, medium World Famous Fries®, a medium Sprite®, Tangy BBQ Sauce and “Saweetie 'N Sour” sauce – the same Sweet 'N Sour sauce you know and love, re-named in honor of the new meal.
It cost $9.68 when purchased by this Insider reporter in New York City in the medium size, while Insider's Erin McDowell reported that the meal cost $12.29 from her local McDonald's in the large size. For many fans, though, the packaging of the meal itself is the main collectible item.
The collaboration was the third collaboration for McDonald's. The BTS Meal was first released on May 26, 2021, in select countries, including: the United States, Austria, The Bahamas, Brazil, Canada, Colombia, the Dominican Republic, Indonesia, Israel, Malaysia, Paraguay, the Philippines, and Sint Maarten.
McDonald's sells 1.2 million BTS nugget meals. McDonald's Korea sold more than 1.2 million BTS Meals since they were introduced on May 27. That number of sales for a single set meal “is unprecedented,” according to McDonald's Korea in a statement Wednesday.
How did the brand do this? McDonald's didn't just sell a meal. They sold an experience. Instead of creating a brand-new menu item, they took an existing meal and made it feel exclusive with limited-edition purple packaging, South Korean-inspired sauces, and official BTS branding.
The Bangtan boys love many types of instant noodles, but their favourite is Shin Ramyun (or Shin Ramyeon), which has approval from the whole group! These noodles are hot and spicy with an amazing flavour that is quintessential to the Korean style of instant noodles.
“Astroworld” rapper Travis Scott has partnered with McDonald's to create the Travis Scott Meal, a $6 combo including a Sprite, fries with BBQ sauce and a Quarter Pounder with bacon, lettuce and cheese, Scott's own McDonald's order.
McDonald's previously partnered with the popular group in 2021 for the BTS Meal: 10-piece Chicken McNuggets, Sweet Chili and Cajun dipping sauces, inspired by McDonald's South Korea, medium fries and a medium drink. The limited-time promotion was available in nearly 50 markets around the world.
Cardi B: Classic McDonald's Cheeseburger, paired with tangy BBQ sauce and a Large Coca-Cola. Offset: Quarter Pounder with Cheese and a Large Hi-C Orange Lavaburst.
“The Stormzy Meal isn't just about the food, but it's about taking something we can all relate to – having a favourite McDonald's order – and turning it into a cultural moment,” says McDonald's UK and Ireland marketing director Matthew Resichauer, while Stormzy added: “Never thought I'd have my own order on the ...
The meal consisted of a modified Quarter Pounder with Cheese, medium french fries, a large Sprite beverage, and a barbecue dipping sauce. The meal was available from September 8, 2020 to October 4, 2020 exclusively to McDonald's locations in the United States.
BTS has been on a break since June 2022 to focus on solo projects and serve in the South Korean military. All of the group's seven members are scheduled to finish mandatory enlistment by the end of June.
That initial collab, surrounding a meal consisting of a 10-piece order of Chicken McNuggets, medium fries, medium Coke and two BTS-selected sauces, was launched in more than 50 markets worldwide and became a global phenomenon (in some cases, causing serious chaos beneath the Golden Arches).
The Purple Heart emoji (💜) is a representation of the conventional symbol for a heart, colored purple and used in electronic communication to convey (like other colored heart emoji) love, affection, sympathy, etc. It is closely associated with the massively popular K-pop group BTS and their fandom (known as ARMY).
Encountering “BTS” on social media means that someone is using this acronym to offer a behind-the-scenes perspective, allowing their audience to see the inner workings, efforts, or moments that contribute to a final outcome. It's a way of sharing a more intimate and unfiltered view of various activities or creations.
