Nike currently leads as a top favorite brand for Gen Z due to its strong, trendy, and culturally relevant positioning. Other high-performing brands for this generation in 2025-2026 include New Balance (for "snoafers" and streetwear), Gap (riding a retro resurgence), Poppi (functional beverages), and Gymshark (activewear).
Gen Z expects more from products—sustainability, visual appeal and a reflection of their values. Born between the late 90s and early 2010s, the generation referred to as 'Gen Z' has grown up fully in the digital age. They're tech-savvy, socially conscious and highly connected to global, 'big picture' issues.
The study focused on brand attitudes among consumers aged 7-14. YouTube took the top spot with the demographic, followed by Netflix. Netflix, Nike, Target, and Sour Patch Kids. Next up, winding their way to the top 10, were Nintendo, Oreo, Chick-Fil-A, Amazon, and Roblox (in that order).
Sometimes it's helpful to have someone to look to for inspiration, so here are ten of the brands most loved by Gen X: Apple, Amazon, Netflix, Jeep, Disney, Ford, Samsung, XBOX, Nike, and Walmart.
The "333 rule" in clothing refers to two popular minimalist fashion concepts: the viral TikTok trend of using 3 tops, 3 bottoms, and 3 shoes to create numerous outfits (9 items total) for styling practice, and the more extensive Project 333, where you select 33 items (including clothes, shoes, and accessories) to wear for three months, excluding essentials like underwear, workout gear, and sleepwear, to simplify your wardrobe and reduce decision fatigue. Both methods focus on versatility, quality over quantity, and creating a functional capsule wardrobe.
Entertainment, like video games and streaming services, is another popular category with over half of US Gen Z consumers making online purchases in this product category.
Gen Z's favorite colors are varied, but bright, optimistic yellows (Gen Z Yellow), vibrant greens (like Brat Green), and empowering purples (like Gen Z Purple) have seen significant trends, often used in contrast with earthy tones, pastels, or bold neon accents to express individuality, positivity, and a fresh take on nostalgia, moving away from the dominant Millennial Pink.
TikTok continues to dominate Gen Z's attention, but YouTube is regaining relevance, especially for longer-form content and in-depth product research. According to Pew Research, 67% of teens (which includes younger Gen Z) use TikTok, and 93% use YouTube regularly.
Baby boomers hold more than $85 trillion in assets, making them the richest generation by far. New research explores the extraordinary rise in their good fortunes — one that experts say successive generations will be hard-pressed to replicate.
Ever wondered what the 3 Finger Rule Dress Code is all about? It's a straightforward concept that's super handy when it comes to choosing the right outfit, especially in India. Simply put, this rule helps you determine the ideal sleeve length by measuring three fingers from your shoulder.
The 70/30 rule in fashion is a wardrobe strategy suggesting 70% of your closet consists of timeless, versatile basics (jeans, neutral tops, blazers) and 30% is for trendy or statement pieces (bold colors, unique patterns, statement accessories) to add personality and keep looks fresh without chasing every trend. It balances longevity with current style, ensuring most of your wardrobe remains relevant while still allowing for fun, expressive items that elevate your everyday staples.
There is strong loyalty for big brands like Nike for its durability and style, Starbucks for its reliable taste and Apple for its seamless ecosystem. Retailers like Walmart and Amazon earn a lot of goodwill with Gen Z for good deals they offer that fit their budget.
