Market Week in fashion is a critical, biannual, industry-only event (typically February and September) where retail buyers and merchandisers meet with designers and wholesalers in showrooms to view upcoming collections, select inventory, and place bulk orders for the next season. It acts as the B2B commercial, logistical counterpart to the brand-focused, public-facing fashion shows.
Market Week is an event attended by retail buyers to discover new collections, place their orders, and decide what pieces they want to stock in stores for the next season. It is usually held at showrooms and offices of brands in major fashion capitals like New York, London, Milan, and Paris.
The Big Four fashion weeks take place in the fashion capitals of the world: New York, London, Milan, and Paris. They're considered the most prominent fashion shows and collectively make up fashion month. Because of their significance, they also receive the most media attention.
Traditionally, the industry revolved around two main seasons: Spring/Summer (SS) and Autumn/Winter (AW or FW). These collections set the pace for designers, retailers, and consumers, dictating when new trends appear and old ones fade.
The "333 rule" in clothing refers to two popular minimalist fashion concepts: the viral TikTok trend of using 3 tops, 3 bottoms, and 3 shoes to create numerous outfits (9 items total) for styling practice, and the more extensive Project 333, where you select 33 items (including clothes, shoes, and accessories) to wear for three months, excluding essentials like underwear, workout gear, and sleepwear, to simplify your wardrobe and reduce decision fatigue. Both methods focus on versatility, quality over quantity, and creating a functional capsule wardrobe.
The "5 Outfit Rule" is a mindful shopping guideline: before buying a new clothing item, you must be able to immediately envision styling it in at least five different, distinct outfits using clothes you already own, ensuring versatility, reducing impulse buys, and building a more functional wardrobe. This encourages thoughtful purchases that get more wear, preventing clutter from items worn only once or twice, and helps create a cohesive, mix-and-match capsule closet for various occasions and seasons.
A fashion trend's life cycle can be divided into five stages, generally speaking: introduction, rise, peak, decline, and obsolescence. The life cycles of fashion trends today have changed; technology and social media have rendered them much shorter and less predictable than in the past.
CF - Centre Front- is exactly what is sounds like, the very centre of the front of the garment. Usually the CF will be straight and the same as the grainline.
Ready-to-wear (RTW) – also called prêt-à-porter, or off-the-rack or off-the-peg in casual use – is the term for garments sold in finished condition in standardized sizes, as distinct from made-to-measure or bespoke clothing tailored to a particular person's frame.
FDS stands for Fabric Data Sheet. This is a sheet of information with all the properties of a fabric such as test results (colorfastness, shrinkage, etc.) and suggested care instructions. A header is a swatch of fabric with the material details, such as fabric composition and weight.
September is more than a month on the calendar for the fashion world. It is the moment when the year's creative arguments are presented, buyers set orders, editors plan the magazine cycle, and cultural attention refocuses on style.
Made-to-measure (MTM) typically refers to custom clothing that is cut and sewn using a standard-sized base pattern. Suits and sport coats are the most common garments made-to-measure.
The 3-3-3 rule for clothes is a minimalist styling method, popularized on TikTok, that suggests picking 3 tops, 3 bottoms, and 3 pairs of shoes that all mix and match to create multiple outfits, perfect for travel or simplifying your wardrobe to reduce decision fatigue and build a capsule wardrobe. It's about intentionality, focusing on versatile, quality pieces that work together to form numerous combinations (up to 27 looks with just 9 items).
What our name stands for. As our name suggests - OTB stands for “Only The Brave” - we challenge established rules to redefine the world of fashion and lifestyle by fostering the creativity of international talents while expressing the innovative and bold spirit of our Founder and Chairman, Renzo Rosso.
High Should Point (HSP)HSP is the length of the garment from the highest point to the shoulder (close to the neck) to the garment hem. Total Length (T/L)Total length is the measurement from top of the waist of the pant to the hem.
Center back (CB) – A vertical line marking the center of a pattern or a garment at the back. Center front (CF) – A vertical line marking the center of a pattern or a garment at the front.
Fast fashion brands produce pieces to get the newest style on the market as soon as possible. They emphasize optimizing certain aspects of the supply chain for the trends to be designed and manufactured quickly and inexpensively and allow the mainstream consumer to buy current clothing styles at a lower price.
What is CMT in apparel manufacturing? CMT in apparel manufacturing stands for cut, make, and trim. Cut means cutting fabric into patterns. Make means sewing the cut pieces into garments. Trim means trimming excess thread from the garment as the final step of quality control.
Introducing the 7Rs. The 7Rs – Reduce, Reuse, Repair, Repurpose, Resale, Rental, and Recycle – offer practical ways to keep clothing in use longer. Explore each step and discover simple actions to make your wardrobe more circular.
The "5 Outfit Rule" is a mindful shopping guideline: before buying a new clothing item, you must be able to immediately envision styling it in at least five different, distinct outfits using clothes you already own, ensuring versatility, reducing impulse buys, and building a more functional wardrobe. This encourages thoughtful purchases that get more wear, preventing clutter from items worn only once or twice, and helps create a cohesive, mix-and-match capsule closet for various occasions and seasons.
