London's New Bond Street is currently the most expensive shopping street in Europe, with prime rents reaching approximately £13,162 per square metre ($2,231 per square foot) as of late 2025. It has overtaken Milan's Via Montenapoleone to become the top luxury retail destination on the continent and is ranked as the most expensive retail street globally.
While 19 of the most expensive streets in the UK are in London, we're just looking at the top of this list. The most expensive street in the whole of the UK, Phillimore Gardens is a prestigious street located in the fashionable neighbourhood of Kensington, West London.
What is the most expensive street in the world to live?
Hong Kong - Pollock's Path The world's most expensive street, reckons Wealth-X, with an average property price of $120,000 per square metre. In 2011 one property there sold for HK$800 million (£67m). It is found atop Victoria Peak.
INSIDE EUROPE'S MOST EXPENSIVE Street | LOUIS VUITTON & Versace DRAMA |SIM IN THE CITY
What is the poshest place in Europe?
Geneva, Switzerland, is considered the poshest European city for traveling, with a Posh Index of 98.3. The Top 10 most luxurious destinations are from Western and Southern Europe.
After Windsor, nearby Ascot has the most multi-millionaires, with 220. The remaining top 10 are all in the south east as well: Virginia Water, Leatherhead, Weybridge, Henley, Marlow Bray, Beaconsfield and Cookham.
A: The Bishops Avenue earned the nickname "Billionaires' Row" (previously "Millionaires' Row") due to the ultra-high-net-worth individuals who choose to live there. The street became a symbol of wealth and status, with some of the world's most expensive residential properties.
Posh people in the UK shop at iconic London department stores like Harrods, Harvey Nichols, and Fortnum & Mason, alongside high-end boutiques on streets such as Bond Street, Sloane Street, and in areas like Mayfair and Knightsbridge for designer fashion and luxury goods. For groceries, Waitrose and independent butchers/delis are popular, while clothing often comes from bespoke tailors on Savile Row, designer outlets, or exclusive boutiques.
The richest areas in London consistently include Kensington & Chelsea, Mayfair, Knightsbridge, and Belgravia, known for ultra-prime properties, luxury amenities, and high concentrations of wealth, with Mayfair often topping lists for highest average property prices and Kensington & Chelsea for highest average wages, alongside prestigious areas like Holland Park and Hampstead.
The wealthiest city in mainland Europe, Paris is home to many of Europe's wealthiest entrepreneurs. Our figures for this area include wealth held in the city of Paris aswell as the surrounding region of Ile-de-France. Major companies based there include LVMH and BNP Paribas.
Paris follows closely behind London as Europe's second-richest city. The Paris metropolitan area (Île-de-France) boasts a GDP exceeding $1 trillion, making it the single largest urban economy in the European Union. In fact, the Paris Region alone contributes about 30% of France's total GDP.
According to Eurostat, Severozapaden is the poorest region in the EU. It is also ranked as one of the European regions with the lowest life expectancy since Bulgarians from the region of Severozapaden are predicted to live just past their 73rd birthday.
The "Big Three" of Europe generally refers to France, Germany, and the United Kingdom (UK), especially in foreign policy and security, forming the informal "E3" for major diplomatic initiatives like Iran nuclear talks. Within the EU, the trio often includes France, Germany, and Italy due to their combined economic power and founding roles, though the UK was part of the grouping before Brexit, while France, Germany, Italy, and the UK are collectively called the "Big Four".
These high-end destinations offer more than just pristine skiing conditions; they cater to a lifestyle of luxury, exclusivity and privacy that appeals to the ultra-wealthy. Key locations are Courchevel in France, the Swiss resorts St. Moritz and Gstaad and Cortina d'Ampezzo in Italy.
Knightsbridge. Wealthy places in London don't come much wealthier than Knightsbridge. Period townhouses and cute mews set along cobbled streets jostle for attention with lavish new developments, including The Knightsbridge Apartments and One Hyde Park.
👉🏼 Since the past 5-6 years, Indians own more real estate in London than the English or any other ethnicity... so the current inflow into UK is adding to that land bank.
