What is the most popular shopping website in the UK?
Amazon.co.uk is the most popular shopping website in the UK, leading the e-commerce market with over 337 million visits as of late 2025 and generating approximately $16.1 billion in net sales in 2024. It is considered the primary online marketplace, far surpassing competitors in both traffic and sales volume.
Top online stores in the UK 2024. Amazon.co.uk is leading the UK e-commerce market, with e-commerce net sales worth 16.1 billion U.S. dollars generated in 2024. Tesco.com followed with 7.22 billion U.S. dollars. Third place is taken by sainsburys.co.uk with 6.6 billion U.S. dollars.
#1 Amazon. Amazon is the world's #1 marketplace in terms of GMV across all its domains. Amazon.com took a total of $362 billion in 2022, and the other Amazon domains (combined) generated US$692.7 billion. The other top 5 domains are: Amazon.co.jp, Amazon.co.uk, Amazon.de, and Amazon.ca.
The best online shopping websites include major players like Amazon, known for vast selection and reliability, and Walmart, offering budget-friendly options, alongside fashion-focused sites like ASOS and Zalando (Europe) and global marketplaces such as eBay, Alibaba/AliExpress, and regional leaders like Flipkart (India) and Shopee (Southeast Asia). The "best" site depends on what you're buying, from general goods (Amazon, Walmart, eBay) to trendy clothes (ASOS, Shein, Farfetch) or electronics (Best Buy).
Walmart leads the list of the world's biggest companies, highlighting its dominance of the retail sector. Amazon ranks second, showcasing its expansive online retail and cloud computing presence.
Clothing. As of 2024, more than 56% of UK consumers buy their clothes online. The convenience of returns and a wide variety of options continue to drive this trend. Online apparel stores offer a vast range of styles, sizes, and brands, making it easier for consumers to find what they need.
For easy recognition and branding, you would normally want to use one of these. For UK businesses, we would generally recommend using . co.uk or . uk whereas if you are intending to trade overseas and don't want to be considered as primarily a UK company we would suggest that you pick a .com.
Here are some of the trending online marketplaces preferred by shoppers in the country: Amazon: Amazon.co.uk is a leading online marketplace in England. Around 86%[8] of people in the country shop on this platform.
The "30 wears rule" is a sustainable fashion guideline where you ask yourself, "Will I wear this item at least 30 times?" before buying it, promoting conscious consumption by prioritizing quality, timeless pieces over disposable fast fashion to reduce textile waste and environmental impact. Popularized by Livia Firth, it encourages viewing clothes as investments, reducing impulse buys, and shifting towards a slower, more intentional wardrobe by focusing on longevity and cost-per-wear.
The 3-3-3 rule for clothes is a minimalist styling method, popularized on TikTok, that suggests picking 3 tops, 3 bottoms, and 3 pairs of shoes that all mix and match to create multiple outfits, perfect for travel or simplifying your wardrobe to reduce decision fatigue and build a capsule wardrobe. It's about intentionality, focusing on versatile, quality pieces that work together to form numerous combinations (up to 27 looks with just 9 items).
The first step in ensuring online shopping safety is to stick to reputable and well-known websites. Recognizable e-commerce giants like Amazon, eBay, and Walmart have established security measures to protect your data.
What is the most used online marketplace in the UK?
Amazon is one of the most popular shopping channels in the UK, around 86% of people in the UK shop on Amazon, with 70% of people using the platform at least once a month.
What products are in high demand right now in the UK?
1. What products are in high demand in the UK right now? In 2025, high-demand UK products include organic skincare, wireless earbuds, sustainable fashion, insulated tumblers, and pet supplies. These categories are growing due to lifestyle changes, eco-conscious values, and digital innovation.
Amazon's retail store rivals include Target, Walmart, Kroger, and Costco. For subscription services, Amazon competes with Netflix, Apple, and Google. In the web services category, Amazon has several rivals, including Oracle, Microsoft, and IBM.
To determine if Amazon Prime is worth it for you, consider how you would use two of Prime's biggest draws: free shipping and streaming entertainment. Shipping. If you spent more than $139 in shipping fees last year and can get what you need on Amazon, Prime is probably worth it for you.
