What is the out of home market in the UK?

The UK out-of-home (OOH) market, covering advertising in public spaces, is experiencing rapid growth, driven by digital transformation, high reach (over 52 million weekly, ~80% of the population), and strong advertiser ROI. It includes billboards, street furniture, and transport-based ads, with digital (DOOH) leading in innovation, targeting, and, in 2024–2025, increased,.

What is sold most online in the UK?

As of 2024, more than 56% of UK consumers buy their clothes online. The convenience of returns and a wide variety of options continue to drive this trend. Online apparel stores offer a vast range of styles, sizes, and brands, making it easier for consumers to find what they need.

How big is the out of home advertising market?

Out Of Home Advertising Market Insights

Out Of Home Advertising Market size was valued at USD 31.24 Billion in 2024 and is poised to grow from USD 34.27 Billion in 2025 to USD 71.88 Billion by 2033, growing at a CAGR of 9.7% during the forecast period (2026–2033).

How is the property market in the UK?

UK house prices rose by 2.5% in the year to November 2025, UP from the revised estimate of 1.9% in the 12 months to October 2025 On a non-seasonally adjusted basis, average house prices in the UK increased by 0.3% between October 2025 and November 2025, compared with a decrease 0.3% from the same period 12 months ago ( ...

How effective is out of home advertising?

OOH advertising doesn't just capture attention; it drives action. On average, every dollar spent on OOH generates $5.97 in product sales. Additionally, 42% of US adults say that the best OOH ads influence their in-store buying choices, showcasing tangible impact of OOH advertising ROI on consumer behavior.

UK Property Will Change FOREVER Over 2026

What is the 3 3 3 rule in marketing?

The 3-3-3 Rule is simple, strategic, and effective. By focusing on three key components—content types, distribution channels, and audience engagement stages—you can create a marketing plan that resonates with your target market at every stage of their journey.

Is OOH advertising still relevant?

From city streets to transit hubs, out-of-home (OOH) advertising places brand messages directly into everyday routines. Research shows 31% of consumers trust OOH advertising, a higher level of trust than social media.

Is it a buyers or sellers market in the UK?

Over a third (34%) of homes currently on the market have had an asking price reduction, with the average size of reduction being 7%. Both figures are the highest since February 2024, making this very much a buyers' market at the moment.

How many houses in the UK are worth more than $500,000?

eXp UK analysed Land Registry Price Paid data covering 281,108 completed transactions across England and Wales since the start of 2025. The research shows that just 48,942 homes sold for more than £500,000, equating to 17.4% of the market.

What is the 70% rule in house flipping in the UK?

Basically, the rule says real estate investors should pay no more than 70% of a property's after-repair value (ARV) minus the cost of the repairs necessary to renovate the home. The ARV of a property is the amount a home could sell for after flippers renovate it.

Why is out-of-home advertising growing?

DOOH has become the catalyst behind OOH's resurgence, transforming a centuries-old advertising channel into one of marketing's most innovative mediums. Fueled by advances in data and AI, DOOH now offers measurable, dynamic campaigns that can adapt to match the right audience, context, and location.

What are the disadvantages of out-of-home advertising?

Unlike digital advertising, outdoor ads lack precise audience targeting. They rely on broad exposure rather than reaching specific demographics or interests, which can lead to wasted impressions.

What is the trend in OOH industry?

The biggest trend reshaping OOH is the digital transformation of physical spaces. High-definition LED screens, data-driven targeting, and programmatic buying are enabling brands to serve the right message at the right time. Airports- especially hubs like Delhi Airport - have become the new frontier for DOOH innovation.

What do people in the UK buy the most?

Food (42.11%) Clothing (36.84%) Over-the-counter health products (33.33%)

What are common mistakes when selling online?

Not Knowing the Target Audience

Developing a marketing strategy without understanding the people who buy the products is a big mistake. If a seller does not conduct detailed research, it will be difficult to plan successful campaigns that meet the target audience's expectations.

What age group is most likely to shop online?

Millennials (1981-1996)

They enjoy the experience of in-store shopping but are more likely to shop online when it comes to certain items. They rely heavily on peer-to-peer recommendations and online reviews.

What is the poshest town in the UK?

Henley-on-Thames

What we are in the position to do, however, is a bit of harmless window shopping. Because, being just an hour from London, it's a pretty perfect spot for a springtime day-trip from the capital city. The sought-after spot managed to nab the crown as Britain's poshest town for many reasons, really.

Is 50% of salary on a mortgage too much?

What is the 28/36 rule? The 28/36 rule says you shouldn't spend more than 28% of your monthly income on your mortgage and you shouldn't spend more than 36% of your monthly income servicing all debts (your mortgage plus any other debts like credit cards). However, your debt vs income ratio is more nuanced than this.

How many Brits own a second home?

In 2021-22, there were 809,000 second homes owned by households in England, an increase of 13% or just under 100,000 homes on 2010-11. However, the percentage of households with a second home was unchanged during this period, at 3%, Annex Table 9.

What is the 14 week rule on Rightmove?

To fit the criteria for your property to appear as a new listing following a marketing break, properties for sale need to be removed from online advertising for a minimum of 14 weeks (and lettings properties need to be removed for a minimum of 14 days) in order for the property to automatically relist as new when it ...

Is a 30k salary enough to buy a house?

Example Scenario. Let's say you earn £30,000 per year, have minimal debts, and put down a 10% deposit: With a 4.5x income multiple, you could borrow up to £135,000. With a 10% deposit (£15,000), you could afford a property worth £150,000.

What is the 2% rule in property?

Enter the 2% rule, an old yet simple real estate guideline. It says that for an investment property to be financially sound, the monthly rental income should be at least 2% of its total acquisition cost.

What is the 1% rule in marketing?

So we created a Marketing Plan for his team that was based around the 1% Rule - which is about as simple and as actionable as it gets, but also extremely powerful. The 1% Rule is simply this - focus on growing your business by 1% every day, and compounded, means your business gets 3,800% better each year.

What is the 60/40 rule in marketing?

In the same way, we might view Binet and Field's 60/40 rule as a safe bet. This research published by the IPA says that brands should allocate their marketing budget in a ratio of 60% for long-term brand building and 40% for short-term sales activation.

What is the rule of 7 in advertising?

The Rule of 7 asserts that a potential customer should encounter a brand's marketing messages at least seven times before making a purchase decision.