What is the target market for festivals?

From transactional data, we discovered that festival-goers are most likely to be between the ages of 25 and 34, with most having their first festival experience at the age of 22. Whilst most people opt for one festival a year, a dedicated few (3%) say they have attended more than ten since 2016.

What are the demographics of festival audience?

The young adults' age group is dominant among attendees – about 46% of them fall between ages 18 to 34. Gitnux reports an increase to 56.3% of festval attendees in 2018 for this age group. This makes sense considering festivals like Austin City Limits or Ultra Music have an immense popularity among this demographic.

What is the target market for an event?

An event's target audience includes individuals most likely to attend and be interested in your event. You need these people to reach out, engage with and convert into qualified leads. Knowing your target audience gives strengthen and powers your event marketing strategy.

What are the demographics of festival goers?

People aged 18-34 years old accounted for 56.3% of music festival attendees in 2018. A 2017 survey found that approximately 31% of respondents attended a music festival to discover new music. In 2019, 47.6% of digital consumers attended at least one music festival in the U.S.

How do you market a festival?

How To Find Your Target Audience | Target Market Research

What sells well at a festival?

How to influence target market in event management?

Who is Glastonbury's target audience?

glastonburyfestivals.co.uk Website Traffic Demographics

glastonburyfestivals. co. uk's audience is 49.38% male and 50.62% female. The largest age group of visitors are 25 - 34 year olds.

What age group is Glastonbury for?

Everyone aged 13 or over on Wednesday 26th June 2024 (when the Festival gates open) who plans to come to the Festival, must have booked a ticket to attend. Children aged 12 and under do not require tickets and do not need to register.

What makes a festival popular?

Festivals provide an ideal venue for music enthusiasts to see all of their favorite bands and musicians playing in one location. At many festivals, the option to pick and choose your favorite artists makes the experience customizable for each festival-goer.

What are the 3 common target markets?

Generally speaking, target markets usually fall into one of three segments: demographic, geographic, and psychographic. You may also hear about firmographic and behavioral segments, too.

What are the 4 target markets?

There are four key types of market segmentation that you should be aware of, which include demographic, geographic, psychographic, and behavioral segmentations. It's important to understand what these four segmentations are if you want your company to garner lasting success.

What are the 5 target markets?

There are many ways to segment markets to find the right target audience. Five ways to segment markets include demographic, psychographic, behavioral, geographic, and firmographic segmentation.

What age group attends the most concerts?

Millennials (ages 26 to 41) and Gen Zers (ages 18 to 25) are most likely to have summer concert plans, at 33% and 32%, respectively. But Gen Xers (ages 42 to 56) may also end up in the crowds, as 34% say they'd like to attend a show this year — the most of any age group.

How many people attend a small festival?

Small scale festivals typically have 5,000 or less visitors, medium festivals between 5,000 and 25,000 visitors and large festivals attract up to 100,000 visitors. A handful of festivals are often called 'mega events' where several hundred thousand visitors are in attendance.

What demographic attends concerts the most?

The most active concertgoers, middle-aged consumers from 35 to 54, attend concerts at far greater rates than older and younger people. This minivan-driving generation account for roughly 16.7 percent of the U.S. population but 43 percent of concertgoers.

Can a 13 year old go to Glastonbury?

Anyone under the age of 16 wishing to attend the Festival MUST be accompanied by someone over the age of 18. Those who are ages 16 or 17 are allowed to attend the Festival unaccompanied, but we would strongly advise that this decision is made with the consent of a parent or legal guardian.

Can a 16 year old go to Glastonbury?

Those who are aged 16 or 17 are allowed to attend the Festival unaccompanied, but it is strongly advised that this decision is made with the consent of a parent or legal guardian. Anyone attending the Festival on an adult ticket, who appears to be under 16 years of age, is advised to bring ID to verify their age.

Who is the youngest person to ever perform at Glastonbury?

To find the youngest artist ever to perform at Glastonbury, you need to head back to that beautiful year of 1997. That year, the band Ash performed at the concert and still to this day they are the youngest ever performers to do so.

Who is the intended target audience for this advert?

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

What is the main purpose of Glastonbury?

The Glastonbury Festival aims to encourage and stimulate youth culture from around the world in all its forms, including pop music, dance music, jazz, folk music, fringe theatre, drama, mime, circus, cinema, poetry and all the creative forms of art and design, including painting, sculpture and textile art.

What makes Glastonbury Festival successful?

There are a few clear reasons why Glastonbury Festival is a marketing success story: A clear brand: Since its creation, Glastonbury has made its social and political stance clear.

Who is your target market example?

For example, a children's toy may have boys ages 9–11 as the target market and the boys' parents as the target audience. It may also be defined as the consumer segment most likely to be influenced by an advertising campaign. The target market is also distinct from the buyer persona.

How do you attract target audience?

How do you attract an audience?

Point out something important about the audience or the current setting. Show a compelling visual image. Ask a provocative question. State a fact that is troubling, amusing, or remarkable.