L'Oréal is widely considered the top global cosmetics company by revenue, while Maybelline is consistently ranked as a leading, accessible, and high-quality drugstore brand. Other top contenders for the #1 spot, based on popularity and performance, include MAC Cosmetics, Charlotte Tilbury, and Huda Beauty.
While "number one" can vary by metric, L'Oréal is consistently the world's largest beauty company, with its flagship brand L'Oréal Paris often cited as a leading makeup brand globally, alongside powerful brands like MAC Cosmetics, Maybelline, and Estée Lauder within the industry. L'Oréal's dominance comes from strong performance in makeup and skincare, with L'Oréal Paris being a top-ranked makeup/skincare brand, while individual brands like Maybelline and NYX drive significant sales for the parent company.
Top 10 Best Makeup Brands In India for Women (2026)
Maybelline New York. ...
MAC Cosmetics. ...
Nykaa Cosmetics. ...
Colorbar. ...
Sugar Cosmetics. ...
L'Oréal Paris. ...
Kiko Milano. ...
Huda Beauty. Although not an Indian brand, Huda Beauty enjoys immense popularity in India due to its inclusive shade ranges and high-performance formulas.
In terms of colour cosmetics, many of the brands mentioned above featured in the top 10. Charlotte Tilbury also topped this list, followed by Huda Beauty, then e.l.f., Nars, MAC, Maybelline, Fenty Beauty, Armani Beauty, L'Oréal Paris, and Yves Saint Laurent Beauty.
Most well-known cosmetics & make-up brands in the United States 2025. L'Oréal is the most well-known cosmetics and make-up brand in the U.S., followed by Revlon, COVERGIRL, and Avon.
Gen Z's favorite makeup brands are a mix of affordable, trend-driven, and inclusive options, with e.l.f. Cosmetics often topping lists for its accessibility and viral presence, alongside strong performers like Rare Beauty, Fenty Beauty, Charlotte Tilbury, Maybelline, and NYX Professional Makeup, all fueled by social media trends and creator influence.
L'Oréal S.A. (French: [lɔʁe.al]) is a French multinational personal care corporation registered in Paris and headquartered in Clichy, Hauts-de-Seine. As of 2024, it is the world's largest cosmetics company. As of the early 2020s, L'Oréal owned 36 brands and 497 patents.
"No. 1 foundation" refers to the N°1 de CHANEL Revitalizing Foundation, a luxury makeup product focused on anti-aging, using camellia extract for hydration, radiance, and protection, offering buildable coverage and a luminous finish, often praised for its natural feel but noted for its high price point.
In 2025, eye makeup meets full-colour mood rings – selecting one shade family and wearing it eyes-to-cheek is a high-hue statement. To prove this trend, Pinterest, Aura effect searches are up +35%, full-colour make-up eyes +365%, purple blush make-up +30%.
L'Oréal owns 36 brands and continues to acquire some of the world's leading beauty brands. Maybelline New York, Garnier, NYX Professional Makeup, CeraVe, and Redken are some of L'Oréal's top acquisitions.
There's no single "best" makeup brand, as it depends on your needs (luxury vs. drugstore, skin type, style), but top contenders consistently praised for quality, innovation, and range include Fenty Beauty, MAC Cosmetics, Charlotte Tilbury, Dior, L'Oréal Paris, Maybelline, NARS, and Clinique, with newer favorites like Haus Labs, Kosas, and Judydoll gaining traction for innovative formulas and catering to specific trends or skin needs.
There's no single "best" facial brand; it depends on your skin type and concerns, but top expert-recommended brands often include SkinCeuticals (science-backed, potent antioxidants), Medik8 (retinol ladder, CSA theory), CeraVe/Cetaphil (gentle, affordable staples), Dr. Dennis Gross Skincare (exfoliation, problem-solving), and natural brands like Evolve Organic Beauty (organic, sustainable). For serious issues, brands like Alastin Skincare (TriHex tech) or prescription-level products are used, while The Ordinary offers effective basics.
Many celebrities swear by retinol and use it as part of their daily skin care routine. Many celebrities have their own skincare lines, and they use their own products to maintain their skin's appearance. Some popular celebrity skincare lines include Kylie Skin, Fenty Skin, and Goop.
No7 is a beauty brand of anti-ageing creams, skincare and cosmetic products developed by Boots in the United Kingdom. The brand No7 was launched by Boots in 1935 as a selection of eleven skincare products and was expanded in 1937 with some colour cosmetics.
