Zara models typically wear small sizes, usually EU 34-36 (US 2-4) for women and EU 38-40 (US S-M) for men, but this can vary by collection, with some pieces styled on very small models to appear oversized, so checking the specific garment's measurements on Zara's website or using their "Find your size" tool is best for accurate fit guidance.
Zara sizing is inconsistent, often running small, especially in women's wear, with some items fitting true to size (Square symbol), some small (Triangle symbol), and some large (Circle symbol). It's best to use the "Find Your Size" tool on their website, check measurements against the size guide, read customer reviews, and consider sizing up, as sizing can change by collection (like TRF being smaller) and even from season to season.
Zara mainly looks for models through specific talent agencies. That said, they do sometimes post casting calls on their website or social media accounts. So do keep an eye out. You can also join KidsCasting, an online platform for aspiring models and their parents.
For female models, a clothing size of 34 (max. 34/36) with a body size of 177-180 (176-181) cm is considered ideal at the beginning of their career. Your hip should be under 5 inches. For men models there is usually a clothing size of 48 (max.
Zara's brand identity is built on effective market segmentation and targeting, appealing to fashion-conscious shoppers aged 18 to 40. This demographic seeks stylish yet affordable clothing that reflects current trends and offers a high-quality shopping experience.
Zara Shatavari is an AI-generated model selected to represent India in the Miss AI competition. Created by Rahul Choudhry, co-founder of an Indian mobile ad agency, she has garnered appreciation for her advocacy on behalf of individuals battling PCOS (polycystic ovary syndrome) and depression.
To help you choose your size, please use the Find your size option, available on each item's page. With this tool we will calculate which is the most suitable size for you based on the data you have provided (your measurements and how you like to wear your clothes).
Some of Zara's weaknesses include inadequate fast-fashion supply chains, a limited advertising approach on online channels, and a lack of proper product information. These challenges are mainly a result of their fast production and a former marketing strategy, which needs to be revised.
By offering designer-like fashionable clothing at affordable prices, Zara effectively targets the middle and upper-middle-class segment. These consumers desire high-end fashion but are price-conscious, making them the perfect target for Zara's affordable yet stylish clothing lines.
A UK size 12 is typically considered a Medium (M) in women's clothing, falling between Small (8/10) and Large (14/16), but it can sometimes border on Large depending on the brand, with some fitting it into a Medium-Large category, so always check the specific brand's size chart.
Whether you should size up at Zara depends on the item, but generally, their sizing can run small, especially in women's clothing, so consider sizing up if you're between sizes or prefer a looser fit, using their online size guides and garment-specific symbols (square for true-to-size, triangle for small, circle for large) for guidance. Denim and TRF items often run small, while some Woman collection pieces might fit larger, but always check the "Find Your Size" tool on the product page.
Medium (M): Fits waist sizes from 30-32 inches. Large (L): Fits waist sizes from 32-34 inches. Extra Large (XL): Fits waist sizes from 34-36 inches. XXL and above: Each step up typically adds 2 inches to the waist measurement range.
We calculated an average for each size from the bust, waist, and hip specifications to make a comparison of the other sizes and found that H&M's next size up, a 14, was marginally smaller than a size 12 at Asos and Zara. It was just slightly larger than a 12 at New Look.
