Which country people shop online the most?

China and the United States are the top nations for online shopping, with China leading in total transaction value (roughly 39% of global sales) and the U.S. having one of the highest individual consumer, or penetration, rates. In 2024–2025 data, the U.S. frequently ranks first for consumer preference, with over 91% of consumers shopping online.

Which country is the most online?

Research highlights: China has the highest number of internet users at 1.11 billion, followed by India with 806 million and the United States with 322 million. Northern Europe leads in adoption at 97.7%, while Southern Asia has the largest offline population at 958.8 million.

Is online shopping popular in the UK?

More Than a Quarter of Retail is Online

While nearly everyone shops online (see above), the bigger question for retailers is how much of their total revenue now comes from digital channels. E-commerce accounts for 27% of total retail sales in the UK.

What is sold most online in the UK?

The most bought online items in the UK consistently include Clothing & Apparel, which leads by far, followed by Books, Footwear, Health & Beauty (cosmetics, wellness), and Consumer Electronics (phones, accessories, smart devices), with strong recent trends in home goods, baby items, and pet supplies. The convenience of online shopping drives sales in these categories, though specific popular products vary from best-selling books and mascara to Amazon devices and pet food. 

Who is the biggest online seller?

Amazon is the largest* online retailer in the world with a projected $447.5 billion in annual web sales up 8.6% in 2024 with a projected $486.6 billion by the end of 2025. In 2024, Amazon is grew its ecommerce business by over $36 billion.

The Future Of Online Shopping | CNBC Marathon

Which age group shops online the most?

men: In the U.S., online shopping is slightly more common among women, with 72% making purchases online compared to 68% of men. Dominant age group: Adults aged 25–34 are the most active online shoppers, making up nearly 28% of Amazon visitors and over 24% on eBay, while seniors 65+ account for just 8%.

What percentage of the UK is online?

With over 60 million internet users, the country is fourth in Europe, and 17th in the world. By 2028, the country is forecast to have around 63 million online users. Most of the UK's population, about 98 percent, has access to the internet, ranking sixth worldwide by internet penetration rate.

What is the 30 wear rule?

The "30 wears rule" is a sustainable fashion guideline where you ask yourself, "Will I wear this item at least 30 times?" before buying it, promoting conscious consumption by prioritizing quality, timeless pieces over disposable fast fashion to reduce textile waste and environmental impact. Popularized by Livia Firth, it encourages viewing clothes as investments, reducing impulse buys, and shifting towards a slower, more intentional wardrobe by focusing on longevity and cost-per-wear.

What country is safest online?

Safe and trustworthy haven

This would be a significant stride towards an export hit—internet security from Switzerland. Right now, we have the opportunity to position our country as a safe and trustworthy haven, a global frontrunner: Switzerland, the safest internet country in the world.

What country has the highest internet users?

It is no surprise that China ranks first among countries with the most internet users. Driven by rapid economic development and a strong cultural embrace of technology, 91.6 percent of China's estimated 1.4 billion residents are online.

What is the most googled country?

Most Searched Country On Google

• United States.
• India.
• United Kingdom.
• Canada.
• Australia.
• Japan.
• Germany.
• France.

Which country is best to sell products?

We'll give you an eCommerce ranking rundown so you know where to sell.

• China. China is the biggest and top eCommerce market in the world, with annual online sales of $672 billion. ...
• United States. ...
• United Kingdom. ...
• Japan. ...
• Germany. ...
• France. ...
• South Korea. ...
• Canada.

Which country has the highest online transaction?

India has emerged as the global leader in fast payments, according to a recent note by the International Monetary Fund. This is primarily driven by the Unified Payments Interface (UPI), which processes billions of transactions monthly.

Why is online shopping so popular in China?

China's global leadership in tech innovation has unsurprisingly led to China's e-commerce market becoming inundated with fun, interactive and convenient features to keep the Chinese market hooked such as live streaming, the metaverse, social commerce, interactive games, and the most extensive and high-speed logistics ...

What percent of America is online?

As of 2024, 96% of adults in America use the internet. The United States ranks #1 in the world with 7,000 Internet service providers (ISPs) according to the CIA.

How many people buy online in the UK?

A couple of years later, 2022 saw UK online sales reach their highest annual growth since 2007, increasing by 36%. Then in 2023, the UK had nearly 60 million eCommerce users. This is expected to increase to 1 million by 2025. The UK also has the third-largest eCommerce market in the world after China and the USA.

How many people in the UK don't have internet?

The report found that 5% of the UK aged 16+ does not have home internet access and 81% of those without access were unlikely or certain not to get it in the next twelve months. The primary reason for this (74%) was a lack of interest or need. This was followed by affordability reasons.

What is the most bought item online in the UK?

Clothing. As of 2024, more than 56% of UK consumers buy their clothes online. The convenience of returns and a wide variety of options continue to drive this trend. Online apparel stores offer a vast range of styles, sizes, and brands, making it easier for consumers to find what they need.

What is the 3-3-3 rule for clothing?

The "333 rule" in clothing refers to two popular minimalist fashion concepts: the viral TikTok trend of using 3 tops, 3 bottoms, and 3 shoes to create numerous outfits (9 items total) for styling practice, and the more extensive Project 333, where you select 33 items (including clothes, shoes, and accessories) to wear for three months, excluding essentials like underwear, workout gear, and sleepwear, to simplify your wardrobe and reduce decision fatigue. Both methods focus on versatility, quality over quantity, and creating a functional capsule wardrobe.

Which gender shops online the most?

Meanwhile, adults aged 25 to 34 accounted for nearly 32% of the mobile e-commerce shoppers in the US. 23. Women are slightly more active in online shopping than men, with 72% of women shopping online at least once a month compared to 68% of men.

What sells really well online?

Digital products include e-books, online courses, website templates, and digital media like photos or videos, and these can be excellent items to sell online. These products are often low cost, which means there will be a good profit margin on the items you sell.

Who is bigger than Amazon?

Walmart leads the list of the world's biggest companies, highlighting its dominance of the retail sector. Amazon ranks second, showcasing its expansive online retail and cloud computing presence.

What is the best online store in the world?

#1 Amazon. Amazon is the world's #1 marketplace in terms of GMV across all its domains. Amazon.com took a total of $362 billion in 2022, and the other Amazon domains (combined) generated US$692.7 billion. The other top 5 domains are: Amazon.co.jp, Amazon.co.uk, Amazon.de, and Amazon.ca.