Germany is generally considered the best European country for Amazon, both for sellers and consumers, boasting the highest revenue (€33.6 billion), the largest market share (64% penetration), and the highest average annual spending per user (€1,377). The UK is the second-largest market, offering high volume, while France, Italy, and Spain offer strong growth potential, notes YLT Translations.
Amazon's dominance in European eCommerce is unmistakable. In 2023, Amazon's GMV in Europe was 60% higher than the combined sales of the top 10 online marketplaces. Amazon's European markets account for 24% of its global sellers, with the UK and Germany being the largest markets.
Sectors such as consulting, engineering, and technology increasingly demand candidates who excel in critical thinking and problem-solving. The World Economic Forum's Future of Jobs report ranks these as top skills needed for 2025 and beyond.
Should you sell on Amazon Europe - Pros and Cons for PAN EU FBA
Which country gives more salary in Europe?
Denmark is the only EU country besides Luxembourg with a salary over €5,000. It offers €5,634. Ireland (€4,890) and Belgium (€4,832) come very close to this threshold. Austria (€4,542), Germany (€4,250), and Finland (€4,033) also offer salaries above €4,000.
The Amazon covers a huge area (6.7 million sq km) of South America. Nearly 60% of the rainforest is in Brazil, while the rest is shared among eight other countries—Bolivia, Colombia, Ecuador, Guyana, Peru, Suriname, Venezuela and French Guiana, an overseas territory of France.
The United States: Amazon's Fortress Market. The United States is not merely Amazon's largest market; it is the foundation upon which the company's entire global empire is built. With $438 billion in net sales in 2024, the U.S. market generates more revenue than Amazon's next 19 markets combined.
If you already sell on Amazon.com with a Professional selling account, create a regional Europe account. If you're new to Amazon and want to sell in the US and Europe, first create a North America and Brazil unified account. Then use your Sell Globally dashboard in Seller Central to create a regional Europe account.
Amazon's biggest market is, of course, the US – leading by around $300 million in annual sales revenue. Considering it's Amazon's longest-standing marketplace and its population of 333.3 million compared to Germany's 83.8 million (as of 2022), this isn't surprising.
Amazon. Amazon remains the undisputed leader of e-commerce in Europe in 2025. With a staggering 1.2 billion monthly visitors across its European platforms, Amazon has cemented its dominance in key markets such as Germany, the UK, France, Italy, and Spain.
Between 2021 and 2024, the share of regular Amazon shoppers doubled in France. Since 2019, the marketplace has gained over five million unique users in Italy, whereas the number of monthly active users has increased in most of the main European markets.
Nigeria ($0.00034), the Philippines ($0.00042), South Africa ($0.00043), and New Zealand (tied with Japan at $0.00047) make up the top five on the most cost-effective list for Amazon Prime Video. Cost-per-title for these five countries is anywhere from 129% to 146% cheaper than average.
Which country is best to live in Europe financially?
Data for Monaco and Liechtenstein is from 2020 and 2019 respectively. Monaco is home to one of the world's wealthiest populations, and has the highest level of GDP per capita in Europe. Like Monaco, the small size of Liechtenstein has led to it being among the highest ranked European states for GDP per capita.
Single person: You'll likely need €1,200 to €1,800 per month to cover basic living expenses, including rent, food, utilities and transportation. Couple: A couple can expect to live comfortably on €2,500 to €3,000 per month combined.
