McDonald's was the most valuable fast food brand in the world with an estimated brand value of about 196.5 billion U.S. dollars in 2022. That same year, the brand value of Starbucks amounted to approximately 61.7 billion U.S. dollars.
These are the largest fast-food chains by revenue in the United States, including all system-wide sales (which includes franchise sales) as reported by QSR Magazine: McDonald's: $37 billion in system-wide U.S. sales. Starbucks: $13 billion in system-wide U.S. sales. Subway: $10.8 billion in system-wide U.S. sales.
KFC's brand is ranked #130 in the list of Global Top 1000 Brands, as rated by customers of KFC. Their current valuation is $32.95B. McDonald's's brand is ranked #85 in the list of Global Top 100 Brands, as rated by customers of McDonald's. Their current valuation is $167.91B.
Sneaky Ways Fast Food Restaurants Get You To Spend Money
Who is McDonald's biggest competitor?
Key Takeaways. McDonald's is one of the largest and most well-known fast-food chains in the world. Privately-owned Burger King is McDonald's closest competitor. Yum Brands operates Taco Bell, KFC, and Pizza Hut.
1. McDonald's. McDonald's Corporation is a QSR chain established in 1940 and headquartered in San Bernardino, California. McDonald's has over 69 million customers per day throughout its 40,031 locations in over 100 countries.
“With the money from the government gave him, he bought himself a fryer, made fried chicken using a recipe his grandmother taught him, and sold it door to door in his village. At the age of 88 Colonel Sanders, founder of KFC was a billionaire.”
McDonald's is owned by different shareholders, as it's a publicly traded company. According to CNN Business reports, most of this company's owners are institutional investors, who make up 70.14% of the outstanding shares. Individual owners only make up about 0.31%.
I happen to know that the most profitable McDonald's item in terms of profit percentage are soft drinks and french fries. The profit margin for a soft drink is about 90%. Meaning that if McDonald's sells you a drink for $1, McDonald's makes a profit of 90 cents.
Yum Brands Inc., is a restaurant company that owns quick-service chains Taco Bell, Pizza Hut and KFC, as well as fast-casual brand The Habit Burger Grill. It is headquartered in Louisville, Ky. Yum Brands was initially part of PepsiCo, which entered the restaurant business in 1977 with the acquisition of Pizza Hut.
All Subway stores are franchised. The company itself does not own any Subway restaurants. McDonald's owns about 20% of its restaurants, with the remaining 80% owned and operated by independent franchisees.
McDonald's and Burger King started in the franchise food business in 1955 and 1954, respectively. 12 McDonald's has always been the larger company, but each firm has unquestionably influenced the other throughout their six-decade-plus rivalry.
“CosMc's is a small format concept with all the DNA of McDonald's, but with its own unique personality,” McDonald's CEO Chris Kempczinski said. The company will test CosMc's in a handful of sites in “a limited geography” in early 2024.
Young adults are a primary demographic for McDonald's, as they are more likely to eat out and have disposable income. McDonald's reaches this market segment with various products and promotions, such as its McCafé line of coffee drinks. McDonald's also positions itself as a trendy brand that young adults can relate to.
McDonald's french fries are by far the most popular menu item, both then and now. The company actually fashions their Meal Deals around the fries rather than their signature sandwiches.
What is the most successful restaurant chain in the world?
McDonald's Corporation is the largest fast-food chain. As of 2022, Starbucks is the largest restaurant company by revenue, with 35,000 stores globally. Yum! Brands is based in China and is the largest quick-service restaurant company in the world, with more than 53,000 restaurants in 155 countries.
A ghost kitchen, also known as a cloud or dark kitchen, is a cooking operation that prepares delivery-only dishes. It doesn't offer an indoor dining area, a drive-through, or a parking lot for guests. This makes it impossible for customers to dine and dash.
As a general rule, one-third of a restaurant's revenue is allocated to cost of goods sold, and another third to labor expenses. The remaining revenue must cover overhead expenses like utility bills and rent. Once all expenses are paid, restaurants are typically left with between only 2 and 6% in net profit.
