Millennials (roughly ages 25–40) and Generation Z are the leading generations for chocolate consumption, with many studies indicating they eat it more frequently than older generations. Specifically, 25-34 year olds are noted for high daily consumption, driven by nostalgia and a desire for premium, experiential, or ethically sourced products.
Younger consumers (18 to 24 years of age) are more likely than other age groups to report an increase in chocolate intake, with more than 20% reporting they ate more chocolate in 2022.
However, no one eats as much chocolate as the Swiss. According to data presented by the World Population Review, Switzerland consumes an average of around 19.4 pounds of chocolate per person per year as of 2024. Its next-door neighbor, Austria, comes in a close second, consuming 17.8 pounds.
Women are the primary purchasers of chocolate, leading the market. Female consumers show a higher preference for chocolate, with 91% of women preferring it compared to 87% of men.
The study focused on Gen Z's chocolate preferences, specifically their preference for dark and milk chocolate. While milk chocolate has long been a classic favorite known for its texture and sweetness, dark chocolate has emerged in recent years as a healthy alternative due to its bold flavors and high cocoa content.
Millennials and Gen Z are particularly important demographics for chocolate brands to target. These groups are more likely to prioritize sustainable and ethical sourcing practices, as well as unique flavor experiences. They also value transparency and authenticity from brands.
The number one selling chocolate bar in the world is widely considered to be Snickers, known for its nougat, caramel, peanuts, and milk chocolate, with billions in annual global sales and strong presence in over 80 countries. Other top contenders include Reese's Peanut Butter Cups and Cadbury Dairy Milk, but Snickers consistently leads in global candy bar sales.
The market is dominated by a combination of global leaders and specialty confectioners. Mars, Incorporated, Nestle SA, Ferrero Group, and Mondelz International have focused on high volume production, strong brand recognition, and global distribution networks.
The latest data shows that the countries with the lowest chocolate intake per person are: China - Consuming only 0.19 kg of chocolate per capita annually. India - With an average chocolate consumption of 0.17 kg per person each year.
The Swiss are known to eat the most chocolate in the world at 24 lbs This is closely followed by the British and Germans. Over 22.36 pounds of chocolate is consumed per person annually according to statistics for those.
Switzerland holds the distinction of consuming the most chocolate per capita. The Swiss are renowned for their love of chocolate, a reputation well-supported by statistics showing their high consumption levels.
New research by climate scientists Gilbert John Anim-Kwapong and Peter Läderach has reinforced the urgency of the situation. Their studies highlight that without serious intervention, cocoa-growing regions in West Africa could become completely unsuitable for production by 2050.
It was created by the chef and owner of the Trellis, Marcel Desaulniers in collaboration with pastry chef Donald Mack. Desaulniers said that he got the name from an article in Gourmet (magazine) where a cake was named "mourir de chocolat," French for dying of chocolate.
The 🍫 Chocolate Bar emoji signifies literal chocolate, sweets, treats, cravings, indulgence, or something sweet and delightful, often used in food discussions or as a flirtatious compliment like calling someone "sweet". It represents a classic candy bar, appearing as a rich brown, smooth block, sometimes in a wrapper, and is popular for expressing desires for snacks or expressing affection.
Aim for chocolate that is at least 70% cocoa. This contains more natural fiber, minerals, vitamins, and antioxidants, and fewer other ingredients, like refined sugar and additives. There is evidence that the nutrients and antioxidants in cocoa — particularly flavanols — may help: boost beneficial gut bacteria.
The sweet spot (pun intended) lies within the 5 to 45+ age range, primarily targeting the middle to upper-middle-class population who view chocolate as more than just a treat, it's a gesture. This wide demographic focus has helped Cadbury build household-level penetration, not just individual preference.
Reese's Peanut Butter Cups are the No. 1 selling candy brand in the United States, consisting of white fudge, milk, or dark chocolate cups filled with peanut butter.
Swiss people consume the most chocolate per capita globally. Western Europeans, particularly in Belgium and Germany, have a high chocolate consumption rate. Americans maintain or increase their chocolate consumption, with four out of five engaging in this trend.
Gender differences in food intake and selection first appear in adolescence. Men consume more calories than women, and the sexes have different eating styles, which indicate that women have been socialized to eat in a more feminine manner.
