Luxury brands, including major players like Burberry, Gucci (Kering), Balenciaga, and Yves Saint Laurent, are facing significant struggles in 2024–2025 due to plummeting sales, reduced demand in China, and waning interest from aspirational consumers. Shares for Burberry and Kering have hit multi-year lows, while brands like LVMH (Dior, Louis Vuitton) and Chanel also report slowing growth.
Experts declare the "luxury supercycle is over," citing weakened Chinese spending, retreating aspirational consumers, and Gen Z's disinterest. While Hermès and some jewelry brands thrive, many major players like LVMH, Kering (Gucci), Nike, Chanel, and Dior valuations are down, indicating a "structural demand problem."
The personal luxury fashion market is losing its luster. Recent sales figures show that the industry, which proved resilient after pandemic lockdowns, is slowing down.
The Fashion & Leather Goods business group saw revenue decline in the first nine months of 2025, with an improvement in the third quarter, reflecting good resilience with local customers, whereas 2024 had been boosted by strong growth in tourist spending, particularly in Japan.
15 Luxury Brands COLLAPSING Right Now After Years of Overpricing
Is Gucci losing popularity?
Kering sales fell 15 per cent to €3.7 billion in the second quarter of the year, as star brand Gucci continues to slip. Sales at the brand — Kering's largest — dropped 25 per cent to €1.46 billion, after a 25 per cent decrease in the first quarter.
In early November, a number of social media users called for a boycott of Dior owing to rumours that, after voicing her support for the people of Gaza, the Dutch-Palestinian model Bella Hadid had been replaced as brand ambassador by May Tager, who is Israeli.
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The Trump Organization, with a 54.5 score, has the worst reputation among US consumers. Wish.com has the second worst reputation, followed by Twitter, Facebook, Fox, Spirit, TikTok, Sears, Wells Fargo, Uber, and My Pillow. About the research: The report was based on a two-step process.
The "333 rule" in clothing refers to two popular minimalist fashion concepts: the viral TikTok trend of using 3 tops, 3 bottoms, and 3 shoes to create numerous outfits (9 items total) for styling practice, and the more extensive Project 333, where you select 33 items (including clothes, shoes, and accessories) to wear for three months, excluding essentials like underwear, workout gear, and sleepwear, to simplify your wardrobe and reduce decision fatigue. Both methods focus on versatility, quality over quantity, and creating a functional capsule wardrobe.
What brands do the ultra-wealthy wear? The ultra-wealthy often wear brands such as Zilli, Kiton, Stefano Ricci, Tom Ford, Brioni, and Cesare Attolini. Where do rich people shop? Ultra high-end brands often have exclusive boutiques and flagship stores around the world.
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Camaïeu [FR] After years of financial difficulty and a failed relaunch, Camaïeu went bankrupt, resulting in the closure of over 500 stores and significant job losses. Custommade [DK] Danish fashion brand, filed for bankruptcy in 2024 after struggling with financial issues, including competition and declining sales.
Very generally speaking, the oldest company in the world is usually recognized as Kongo Gumi, the Japanese construction company that was founded in 578 AD.
Coco Chanel vs. Christian Dior: Fashion Philosophy in Conflict. Coco Chanel didn't limit her biting criticisms to Elsa Schiaparelli alone. She also famously disapproved of Christian Dior's approach to women's fashion.
If you've ever wondered who owns Louis Vuitton, Dior or Fendi, the answer is Bernard Arnault, chairman and CEO of LVMH Moët Hennessy - Louis Vuitton, the world's largest collection of luxury goods brands.