Several major UK supermarkets partner with the Too Good To Go app to sell surplus "Surprise Bags" of food at reduced prices, most notably Morrisons, Asda, Aldi, and Booths. Customers can use the app to purchase these bags, often containing produce, dairy, and bakery items, which are collected from stores to reduce food waste.
Morrisons has become the first UK supermarket to save three million 'Surprise Bags' of food from going to waste through its partnership with Too Good To Go, reinforcing its commitment to sustainability whilst also providing value to customers.
To collect the Surprise Bags, customers can search for a nearby Asda store in the Too Good To Go app. Users can also select when they wish to pick up their bag.
Too Good To Go stores are local eateries, bakeries, cafes, and grocery stores (like Aldi, Greggs, Pret, Morrisons, YO! Sushi, Burger King, Krispy Kreme) that partner with the Too Good To Go app to sell surplus food in "Surprise Bags" at a discount, letting users rescue good food from being wasted, with collection happening at designated times. The app works by letting you find nearby businesses with leftover food, reserve a bag (usually 1/3 the retail price), and pick it up before closing.
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Is Asda owned by Muslims in the UK?
In October 2020, as part of a consortium with TDR Capital, the brothers became majority stakeholders in the British supermarket chain Asda. From August 2021 to September 2024, Mohsin served as Asda's chief executive. As of April 2025, Mohsin is a minority owner of Asda, whilst Zuber has since sold his shareholding.
The Morrisons "£10 rule" is a loyalty perk for More Card members: spend £10 or more in a single in-store shop, scan your card, and you receive a voucher for a free refillable hot drink (like coffee, tea, or hot chocolate) at a Morrisons Café, redeemable within seven days, excluding takeaway or Morrisons Daily locations. This promotion offers a nice bonus for regular shoppers, though it's important to note restrictions like the single-use voucher, the 7-day limit, and exclusions for certain store types or online purchases.
To collect a Too Good To Go bag, you reserve and pay for a "Surprise Bag" in the app, then go to the store during the specific collection time, show your in-app receipt to staff, and swipe the "Swipe to redeem" button to confirm pickup and get your bag of mystery food.
Working with our partner Neighbourly, we've directly connected each of our stores up and down the country to local charities, food banks, community cafes and soup kitchens, where our quality surplus is being put to good use every day.
The poshest supermarket in the UK is generally considered to be Waitrose, known for premium products, quality, and organic options, followed closely by Marks & Spencer (M&S) for its food halls and prepared meals, while luxury food halls like Fortnum & Mason and Harrods offer an even higher-end, but less typical, grocery experience, with regional favorite Booths in the North also considered very high-end.
Which supermarket has the best quality food in the UK?
For the best overall quality, M&S (Marks & Spencer) often tops consumer polls for fresh produce and in-store experience, while Waitrose is also highly rated for its own-label quality, but Tesco excels in store appearance and range, and Sainsbury's offers a strong balance. For value, Aldi and Lidl consistently offer great quality at lower prices, challenging traditional supermarkets for everyday needs.
Too Good To Go's top competitors include Yindii, Foodsi, and Nosh Technologies. Yindii focuses on reducing food waste through its food surplus application.
Again, several people flocked to the comments section to talk about their own negative experiences with Too Good to Go. One wrote: 'I once ordered TGTG from Morrisons. Never again. They gave me black bananas that were leaking, mouldy oranges and some EXPIRED meat (expired three days before).
The dog food 95% Rule means if a product is named "Chicken Dog Food," it must contain at least 95% chicken by weight (excluding added water, but 70% with water included) to provide complete nutrition, applying similarly to "Beef & Liver Dog Food," where chicken and liver together must be 95% (chicken being the first, higher amount). This rule ensures labels like "95% Beef" clearly identify the main ingredients, helping owners understand they're getting a high-meat product, often seen in wet foods with a simple name.
Surprise Bags are sold at 25-50% of their contents' original retail value. You unlock revenue from unsold food and welcome customers into your store, customers save money, and together we help save the planet; Win-Win-Win.
Over-sixties can also enjoy a £10 Afternoon Meal Deal featuring fish & chips, bread with butter, any slice of cake and hot drink, available from 12pm onwards every day (saving them up to £3.25). Morrisons proudly operates 344 Cafés nationwide and is one of the top destinations for affordable in-store dining.
Asda sources meat from the UK, Ireland, and other countries like Uruguay, depending on the product, with a focus on offering value and choice, though they've faced criticism for shifting from earlier commitments to 100% British sourcing for some lines. Their premium "Extra Special" beef is 100% British, while standard fresh beef comes from the UK and Republic of Ireland, with other meats like chicken sometimes sourced from Europe (e.g., Germany, Netherlands) due to supply or price factors.
