In September 2024, a consortium led by British cosmetics tycoon Mike Jatania and his specialist investment firm, Auréa Group, acquired The Body Shop UK out of administration. The deal rescued 113 of the company's stores in the UK, as well as operations in Australia and North America, after the brand entered administration earlier that year.
The Body Shop is currently owned by Auréa Group, a specialist beauty and wellness investment firm led by Mike Jatania, which acquired the brand in a rescue deal in late 2024 after its previous owner, Aurelius, placed it into administration in early 2024. Auréa stepped in to save the business, gaining control of its assets in the UK, Australia, and North America, with the goal of revitalizing the ethical beauty retailer.
Below we round up all you need to know. Update: 9 September 2024: The Body Shop brand has been rescued from administration, with investment firm Aurea acquiring it. The Body Shop's remaining 113 stores will continue trading. When the brand went into administration in February 2024, 82 stores closed for good.
The persistent weak performance of the Sussex-based beauty retailer, which is known for its natural and fair-trade ingredients, led L'Oreal to this decision. The Body Shop was once a brand known for its socially conscious products.
Founded by Mike Jatania and Paul Raphaël, Auréa combines decades of global industry experience- from investing in over 40 beauty and personal care brands sold across more than 50 countries- with expertise in originating, structuring, and executing complex transactions.
A Brand Built On Lies - The Body Shop’s Shameful Decline Into Irrelevancy - Behind The Beauty
Who is the new owner of The Body Shop?
The Body Shop is currently owned by Auréa Group, a specialist beauty and wellness investment firm led by Mike Jatania, which acquired the brand in a rescue deal in late 2024 after its previous owner, Aurelius, placed it into administration in early 2024. Auréa stepped in to save the business, gaining control of its assets in the UK, Australia, and North America, with the goal of revitalizing the ethical beauty retailer.
The Body Shop has been rescued from administration, in a deal that appears to secure the immediate future for 1,300 shop and office workers. A consortium led by the British cosmetics tycoon Mike Jatania has acquired the ethical beauty brand's 113 UK stores which remain trading, for an undisclosed sum.
Those customers who grew up with The Body Shop “no longer see its values as distinctive” and once innovative products “have now become commonplace,” he says. Successive ownership and leadership changes also played a role. The Body Shop has had three different owners since Roddick sold to L'Oréal.
L'Oréal announced the acquisition of two specialized beauty companies, Logocos Naturkosmetik, a natural cosmetics brand, and Société des Thermes de La Roche-Posay, the dermatologically-endorsed skin care brand.
The Body Shop's popularity has waned in recent years as competition heated up from rivals in the natural beauty market, including Lush and Rituals, and the boom in internet sales has affected bricks and mortar retail.
Is Victoria's Secret no longer with Bath and Body Works?
Yes, Victoria's Secret and Bath & Body Works are no longer together; L Brands separated them into two independent, publicly traded companies in August 2021, with Victoria's Secret & Co. (VSCO) and Bath & Body Works, Inc. (BBWI) now trading separately. The split made Victoria's Secret (including PINK) its own entity, distinct from Bath & Body Works.
She and her co-founders sold half their skincare business for $89 million in 2021. In December, she bought that stake back for a tenth of the price. And in an interview with The Australian Financial Review's fashion editor Lauren Sams, she spoke about the deal for the first time.
CeraVe is a company specializing in dermatology and the manufacturing and marketing of skin care products. It is owned by L'Oréal and is a subsidiary of L'Oréal Dermatological Beauty.
So what was behind The Body Shop boycott and how ethical is the company now? Hundreds of consumers declared a boycott of The Body Shop in 2006, after its owner sold the cruelty-free brand to cosmetics giant L'Oreal – which was well-known for testing on animals.
The new boss of the Body Shop has told staff the struggling ethical beauty retailer is “back for good” after it booked a profit in its first 100 days under new ownership.
Neal's Yard is the world's first health and beauty company to be awarded 100/100 for ethics. Handcrafted in Britain, certified organic, natural ingredients, carbon neutral company.
