Haldiram's top competitors in the Indian savoury snacks market are Bikano, Bikaji Foods, and Balaji Wafers. While Haldiram maintains the top position in the industry, these competitors, particularly Bikaji (founded by a family member) and Balaji, hold significant market shares in regional and national sectors.
Haldiram's top competitors include Capital Foods, FairPlum, and Kishlay Foods. Capital Foods is a company focused on the food industry, with a particular emphasis on creating and curating global flavors. The company offers a range of food products…
In contrast, Bikaji is valued at a quarter of Haldiram's—at a little short of ₹20,000 crore. Not much has been disclosed by Gujarat-based Balaji Wafers, but its last posted annual revenue for FY 2024 was around ₹5,550 crore.
Delhi-based brothers Manohar and Madhusudan Agarwal obtained a 56% stake of the merged entity, while Nagpur-based Shiv Kishan Agarwal received the remaining 44%. In 2025, Singaporean state-owned investment firm Temasek acquired more than 9% stake in Haldiram's at a valuation of nearly US$10 billion.
Haldiram's news: In a major investment decision, Haldiram, the country's largest sweet and namkeen maker, has sold a six percent stake in its snacks business to two new investors IHC (International Holding Company) and Elon Musk's SpaceX investor Alpha Wave Global.
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Why is there no Haldiram in the USA?
Why? The US FDA found pesticide traces and bacteria in a sample shipment. But here's the twist those were the same snacks Indians were happily consuming. This moment triggered a wake-up call for Indian food businesses.
Bikaji Foods (Bikaner) → Founded by Shiv Ratan Agarwal, grandson of Haldiram Ji, after splitting from the parent family business in the late 1980s. Today, Bikaji is a listed FMCG player valued at ~₹20,000 crore, directly competing with its cousin brand.
One of the significant challenges faced by Haldiram's in the food industry is the preference of Indian customers for fresh food over packaged items, except for namkeens. Customers often demand freshly packed sweets, even if the packaging indicates a shelf life of several days.
Highest reported salary offered at Haldiram's is ₹50.0lakhs. The top 10% of employees earn more than ₹31.2lakhs per year. The top 1% earn more than a whopping ₹48.9lakhs per year.
The company's operating profit, or earnings before interest, tax, depreciation, and amortisation (Ebitda), was down 26% YoY to ₹55.5 crore due to strong inflationary pressure and unfavourable raw material prices.
Snack maker Haldiram's has been ranked as India's most-valuable unlisted family-run business, as per 2024 Barclays Private Clients Hurun India Most Valuable Family Businesses list. The Manohar Lal Agarwal-led firm is worth ₹63,000 crore and is ranked 30th on list of most-valuable family -run businesses in India.
Krishan Kumar Chutani, former CEO of Dabur International, who stepped down in Jan 2023 has joined Haldiram's as CEO. Chutani confirmed this development to BW. Prior to joining Haldiram's, he was associated with the group for close to 26 years.
State Bank of India is the top distributor as per AMFI latest data. The country's largest bank reports an average AUM of Rs 1.44 lakh crore for FY 2022-23, 17% more than FY 2021-22. With a 13% growth, NJ IndiaInvest's average AUM increased to Rs 1.24 lakh crore and it occupies the second spot.
Despite its limited footprint, Balaji ranks as India's third-largest salty snack brand, behind Haldiram's and PepsiCo, thanks to its low-cost, high-efficiency model focused on value pricing and lean operations.
Haldiram Snacks Food was created two years ago when eldest brother Shiv Kishan Agrawal, 84, merged his Nagpur-based Indian snack maker, Haldiram Food International, with Haldiram Foods, run by his younger siblings Manohar Lal Agarwal, 70, and Madhusudan Agarwal, 69, in Delhi.
Bikaji has become comparable to Haldiram's today. So much so that users don't mind using either brand. Bikaji still has a long way to go before it can become the 'Bhujia King' of India.
Haldiram's Promoter Duped of Nearly Rs10 Crore in Investment Scam. Nagpur: Kamal Agarwal, a prominent promoter of the renowned sweets and snacks brand Haldiram's, was allegedly duped of Rs9. 38 crore in a corporate scam involving a dry fruit company.
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Bhujia had evolved from a simple snack into an emblem of Bikaner's rich culinary heritage. The Haldiram group of companies has expanded significantly over the years, with multiple plants across India and a presence in over 80 countries.
As of late 2024 and into 2025, Elon Musk was the first person to reach a net worth exceeding $400 billion, primarily from his stakes in Tesla, SpaceX, and xAI, with Larry Ellison briefly surpassing him in September 2025 due to Oracle's stock surge, though Musk generally remains the wealthiest individual.
Elon Musk initiated an acquisition of the American social media company Twitter, Inc. on April 14, 2022, and concluded it on October 27, 2022. Musk had begun buying shares of the company in January 2022, becoming its largest shareholder by April with a 9.1 percent ownership stake.
In March, Musk announced that xAI had merged with X, his social network, in an all-stock transaction that valued the AI company at $80 billion and the social media company at $33 billion. Musk acquired Twitter for about $44 billion in 2022 and later changed the name to X.
