Zuru is owned and operated by New Zealand-born siblings Nick Mowbray and Mat Mowbray. They founded the company in 2003, with Mat Mowbray starting it with a hot air balloon kit before moving to China, later joined by their sibling Anna Mowbray, though reports indicate Mat and Nick are the primary owners.
Zuru is a Hong Kong–based toy company founded in 2003 by New Zealand born siblings, Nick Mowbray, Mat Mowbray and Anna Mowbray. The company manufactures multiple brands of toys and consumer goods products. As of 2024, the company operates four main divisions: ZURU Toys, ZURU Edge, ZURU Tech, and Rhodes Pet Science.
Zuru founders Nick and Mat Mowbray have retained their spot as the richest New Zealanders, according to the National Business Review's Rich List. The latest NBR Rich List, published today, estimated the Mowbrays' net worth at $20 billion.
In late 2020, Mowbray bought a 40-metre (130 ft) yacht for NZ$21m. In 2025 the NBR ranked Nick and Mat Mowbray number one on the New Zealand Rich List, with a combined estimated net worth of NZ$20 billion.
Life is quieter for Mowbray, 34, and the sun is shining on his 2,000-bottle-a-year vineyard as he explains what affords him this lifestyle: a fast-growing toy company called Zuru that he runs with his siblings Mat, 38, and Anna, 36.
What’s Zuru’s Next Move After Selling Millions Of Cheap Toys Take On
Who is the richest family in New Zealand?
Atop the pyramid sit the Mowbray brothers with an eye-watering $20 billion fortune from their Zuru toys empire – a single family's net worth greater than the entire annual budget of the Ministry of Health. One family. Twenty billion dollars. It's a scale of wealth almost impossible to fathom in a country of 5 million.
The richest chef in the world is widely cited as Alan Wong, with an estimated net worth of around $1.1 billion, primarily from his Hawaiian restaurant empire and stake in Hawaii Regional Cuisine. Other top contenders often mentioned include Gordon Ramsay (around $220M) and Nobu Matsuhisa (around $200M), with wealth coming from restaurants, media, cookbooks, and brand endorsements.
Anna Mowbray left her day-to-day role at the family's money accumulating business Zuru in 2021 and exited the group entirely in a confidential deal in 2023.
Graeme Hart. Graeme Richard Hart (born 1955) is a New Zealand billionaire businessman and is among the country's richest persons. As of June 2024, his net worth was estimated at NZD$12.1 billion. He was the first New Zealander to be worth NZD$10 billion, topping the NBR Rich List for 20 years.
As the Co-Founder of the billion-dollar company ZURU, her achievements enabled her to play a pivotal role in supporting New Zealand during the pandemic by importing essential PPE. She is now the CEO and Founder of ZEIL shaking up the recruitment industry and a founding co-owner of Auckland FC.
In just her early 40s, Anna Mowbray is widely regarded as New Zealand's richest businesswoman – she sits down over lunch to discuss family, money and business values and the importance of creating a new generation of Kiwi leaders.
The company that started in New Zealand now employs more than 5,000 staff across 18 offices, produces 600,000 toys a day and distributes to most major retailers in over 120 countries.
Who is the only billionaire under 30 to not inherit his wealth?
MrBeast (Jimmy Donaldson) is now the only billionaire under 30 who did not inherit his wealth. At 27, he reached a $1 billion net worth through his YouTube empire, brand partnerships, and a major content deal with Amazon Prime.
New Zealand's 1 percenters are worth at least $4.375 million as an individual and $8.727m as a household - but how does that compare to the richest people in the rest of the world? Stats NZ last week released data on New Zealanders' net worth, which showed an overall increase of 33 percent.
The founding family of Walmart Inc., the Waltons, tops the list again this year with a net worth that exceeds half a trillion dollars for the first time. The minimum needed to make the list is higher than ever: $46.4 billion, $9.7 billion more than last year.
According to The NBR List in 2024, the Mowbray family is worth $20 billion, a fortune built on more than two decades of establishing and operating the Zuru toy company by siblings Mat, Anna and Nick.
In 2018, Williams separated from his wife, Casey Green, and the following year he began a relationship with entrepreneur Anna Mowbray. Williams and Mowbray married in Fiji in August 2024.
It wouldn't have been a Downton finale without one last surprise! After six seasons of hardship and heartache for the usually unlucky couple, Anna and Bates finally got their happy ending in the form of baby boy Bates.
