"Confetti Katie" is the central character in the TK Maxx "Abso-TK-lutely" brand campaign launched in 2023. As a dedicated shopper, she explodes in confetti whenever she finds high-quality, branded items at low prices. This campaign was created by Howatson+Company to showcase the unique, treasure-hunt experience of shopping at the retailer.
In 1976, TJ Maxx was founded in Framingham, Massachusetts, United States, by Bernard Cammarata. The first international store opened in Bristol, UK, in 1994. The company modified the name to TK Maxx to avoid confusion with the unrelated British retail chain T. J. Hughes.
At TJX, inclusion and diversity have been an important part of who we are for many years, and we continue to be committed to supporting an inclusive and diverse workplace.
Yes, actress Margaret Clunie starred as the main character, Sally, in the John Lewis 2024 Christmas advert, titled "The Gifting Hour", where she journeys through memories to find the perfect gift for her sister.
TK Maxx is called TJ Maxx in America; the name change to "TK" for international markets (like Europe and Australia) was to avoid confusion with an unrelated UK retailer, T.J. Hughes, and simply used the next letter in the alphabet.
So while they are all genuine, (it would be illegal to sell fakes) some items they sell are actually just made for TK MAXX to sell with those brand names, so those item 'was and now' prices are actually misleading as they were never sold in the designer stores and are made from lower quality materials!
Wood will front the M&S Clothing and Home ad by Mother. British actress Aimee Lou Wood will star in Marks & Spencer's Clothing and Home Christmas ad, made by Mother London.
But the Daily Mail reports Aimee has been “dumped” by the brand after execs decided to go in a different direction. Instead of a traditional advert, they will instead use a series of influencer-filmed clips.
McDonald's Netherlands has taken down a Christmas advert made with Artificial Intelligence (AI) following online backlash. The 45-second advert was produced with generative AI clips and released publicly on McDonald's Netherlands YouTube channel on 6 December.
Who is the actress in the Waitrose Christmas advert 2025?
Providing a fresh take on the classic Christmas campaign, the four minute film stars beloved British actress, Keira Knightley, as the female lead; matched with 'everyman' lovable comedian, Joe Wilkinson – who reprises his role as Phil, from the grocer's 2024 'whodunnit' festive advert.
TJ Maxx's sister stores, all owned by TJX Companies, include Marshalls, HomeGoods, Sierra, and HomeSense (US/Canada), plus TK Maxx (Europe/Australia) and Winners (Canada) internationally, sharing a similar off-price model for apparel, home goods, and more, with Marshalls focusing on family footwear and Sierra on outdoor gear.
What happens to stuff that doesn't sell at TJ Maxx?
Maxx does donate unsold items. However, this isn't the case at all T.J. Maxx locations. Some employees chimed in that their stores do donate unsold products, especially clothing and bedding, to homeless shelters and local charities.
