Why did Etsy buy Depop?

Etsy acquired the Gen-Z-focused fashion resale app Depop for $1.625 billion in 2021 to accelerate growth by tapping into the rapidly expanding secondhand apparel market and capturing a younger demographic. The acquisition aimed to leverage Depop's popularity with users under 26—who make up 90% of its user base—to complement Etsy’s older, craft-focused customer base.

Why did Etsy acquire Depop?

The deal represents a major bet by one of e-commerce's giants that the resale market's dramatic rise has only gotten started. It also speaks to the growing spending power of Gen-Z; Depop has one of the youngest-skewing customer bases in the secondhand fashion market.

Is Depop owned by Etsy?

Powered by a team of over 500 people, our company is headquartered in London, with offices in New York. In 2021, Depop became a wholly-owned subsidiary of Etsy - the global marketplace for unique and creative goods - and continues to operate as a standalone company.

Why is Depop not popular anymore?

The general consensus amongst the buyers has been that the app is alienating its initial base of consumers by contributing to the gentrification of thrift stores through poor regulation of price hikes on second-hand items, drop-shipping and frequent scamming.

How much did Etsy buy Depop for?

On Wednesday, the shopping site Etsy announced it was buying Depop for $1.625 billion in a mostly cash deal. Depop, a secondhand shopping platform designed for the age of influencers selling stuff on social media, will continue to operate as its own standalone marketplace.

DEPOP ETSY DEAL EXPLAINED // Why did Etsy buy Depop and what does this mean for the Future?

Who is the richest seller on Etsy?

How this woman became the biggest seller on Etsy with $80,000 a month in sales. Alicia Shaffer is the most successful seller on Etsy. The mom of three started selling boho-inspired hats and scarves through her online shop, Three Bird Nest, in November 2011.

How is Depop doing financially?

Growth in the US

Revenue amounted to 101.6 million pounds (118.9 million euros). The operating loss decreased from 49.1 million pounds in 2023 to 42 million pounds (49.1 million euros) last year. The net loss also decreased from 48.6 million pounds to 40.44 million pounds (47.3 million euros).

How did Vinted beat Depop?

Aware of this failure, Vinted was able to capitalise, placing less emphasis on aesthetic listings and curated albums, and more upon accessibility, marketing towards a more inclusive target audience and doubling down on authentic preloved (rather than overpriced and over-curated) items, hence avoiding over-saturated ...

Is Depop declining?

Peer-to-peer shopping platform Depop has filed its accounts for 2024 and they show revenue jumping, although the company remains loss-making. Revenue leapt 42% to £101.6 million last year and the operating loss narrowed from £49.1 million in 2023 to £42 million this time.

Is Depop dodgy?

So, is Depop safe? The short answer is yes, but only when you take the proper precautions. Depop is a real and widely used platform, though the risk of scams is very real. Many issues occur when people pay outside the app or ignore the protections that Depop already provides.

Is Depop still good in 2025?

Depop's UK marketplace has never stood still, but 2025 is shaping up to be a particularly exciting year. What started as a niche app for vintage lovers has become one of the most influential second-hand fashion platforms in the country - with Gen Z at the wheel.

Are Vinted and Depop linked?

Enjoy truly hands-off integration between Vinted and Depop thanks to 24/7 automatic monitoring and synchronization for inventory, products, and pricing. ExportYourStore monitors incoming orders on Vinted and adjusts quantity on Depop accordingly and vice versa, so you never have to worry about overselling.

Why is Vinted over Depop?

Vinted is more transactional.

It incorporates fewer categories and focuses more on a buyer experience, allowing users to make offers faster. Listings also aren't required to look overly professional, which makes the Vinted app better suited for casual sellers who want to clear their inventory.

Why are sellers boycotting Etsy?

Buyers and sellers on Etsy are protesting the platform until merch celebrating the Trump administration's Florida detention center is taken down. Calls to boycott Etsy are growing since “Alligator Alcatraz” merch popped up on its marketplace.

Who is Etsy's biggest competitor?

Etsy's biggest competitors include Amazon Handmade, for its massive audience and fulfillment options, and Shopify, for sellers wanting a customizable, independent store. Other key rivals depend on the product, with eBay offering broad reach, Redbubble for artists, and platforms like Goimagine focusing specifically on handmade goods.
 

Is Depop boycotted?

There are no active boycotts of this company.

What is the downside to Depop?

Trading on Depop means exchanging items directly with another user instead of buying or selling for money. This process is risky because Depop doesn't offer protection for swaps. Scammers often take advantage of this by agreeing to a trade but never sending their item, effectively getting free goods.

Why does no one buy on Depop?

One crucial aspect that needs to be considered is the Depop's algorithm, which influences how the listing will be displayed to buyers. It favors active online sellers who are always updating their listings and engaging with their followers. On top of this, the quality of listings is of paramount importance.

Is Depop popular in the UK?

The company has an expanding global presence and has been popularized in countries such as the United States, United Kingdom, Australia, New Zealand, and Italy. It allows users to buy and sell items, which are mostly used and vintage pieces of clothing.

Does Depop report to HMRC?

Digital platforms like Vinted, eBay, Etsy and Depop must report your earnings to HM Revenue & Customs (HMRC) if you sell more than a certain amount. So, do you need to pay tax? Here's what you need to know.

Can you make a living on Depop?

Straight to it – can you make real money on Depop? A: Yes. The real win is to get things for as cheap as possible and sell them for more. Loads more.

How much does Depop take if I sell a shirt for $120?

For US and UK Depop sellers, you only need to worry about a processing fee on the total order value. The “total order value” includes the item price, shipping cost, and any applicable taxes. In the US, Depop uses Stripe via “Depop Payments.” Every sale is charged 3.3% of the total order value + $0.45.